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This website contains information about our smoke-free products and we need your age to make sure that you are an adult in Italy who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults. Please visit the Important Information page of this website for further risk information.

Discover IQOS - FAQs

IQOS ™ is a revolutionary system that heats tobacco instead of burning it, creating an aerosol that allows adult smokers to appreciate the authentic taste of tobacco. The IQOS ™ system, compared to a cigarette, allows a cleaner experience because it does not create combustion or ash and generates less odor than a cigarette.
The IQOS ™ system is a revolutionary electronic device with advanced temperature regulation software. The IQOS ™ device heats the tobacco contained in the HeatStick to a controlled temperature. Consequently an aerosol is generated which releases the authentic taste of tobacco without generating smoke or combustion, without ash and with less odor than cigarettes.
No, the IQOS ™ system does not burn tobacco and therefore does not create smoke. By heating the tobacco instead of burning it, an aerosol is generated that allows adult smokers to appreciate the authentic taste of tobacco and taste it cleaner than cigarettes, because the IQOS ™ system does not create combustion or ash and produces less odor than to cigarettes. Furthermore, the aerosol produced by HeatSticks is less annoying because it dissolves very quickly.
Philip Morris International is investing in the development and rigorous evaluation of a portfolio of alternative products with potentially reduced risks compared to cigarette smoking, called RRP (Reduced Risk Products). RRP is the term by which Philip Morris International defines those products that present, may present, or have the potential to present a lower risk of harm to smokers who switch to these products, compared to the persistence of smoking. The Philip Morris International RRPs are in various stages of development, scientific evaluation and marketing. The efforts made in scientific research are at the heart of this transformation. The strategy is based on the awareness that innovative products will bring benefits to public health if they meet two conditions: first, they must significantly reduce the risk of contracting diseases compared to cigarettes; secondly, they must be accepted by smokers in a way that encourages them to switch to low-risk products. Since 2008, Philip Morris International has invested more than $ 3 billion, bringing together over 400 world-renowned scientists from 30 different disciplines within the two R&D centers in Neuchâtel, Switzerland and Singapore, to develop and validate RRPs. The company's goal is to replace cigarettes with RRP as soon as possible. On November 30, 2016, André Calantzopoulos, CEO of the multinational, announced his willingness to gradually put traditional cigarettes out of business.
IQOS is not risk-free and delivers nicotine, which is addictive. If you are concerned about the health effects of smoking, your best option is to quit tobacco and nicotine use altogether. However, for those not willing to quit, fully switching to IQOS represents a valid alternative compared to cigarette smoking.
Nicotine is addictive. However, it is not the main cause of smoking related diseases. IQOS delivers nicotine in a comparable way to cigarettes. Our clinical studies show that the amount and rate of nicotine absorbed when using one tobacco stick with IQOS is comparable to that of smoking one cigarette. For more information on this, please see the section “Tobacco and Nicotine”.
We use PMI Financials or estimates, IQOS user panels and PMI Market Research. The number of total users we report refers to IQOS users for whom PMI tobacco sticks represent at least 5% of their daily tobacco consumption over the past 7 days, while the number of people we estimate have completely quit cigarette smoking refers to IQOS users for whom PMI tobacco sticks represent at least 70% of their past 7-day heated tobacco consumption.
Guidelines and Terms of use

Thanks for review you’d like to leave on! We want your review to be as helpful as possible to other adult smokers and/or adult users of IQOS products, so please make sure that your review follows these guidelines and the Terms of Use set out below.


Your review should:
· be your own honest and accurate review of the product; and
· focus on your experience of the IQOS product itself (in particular the product’s features, quality and design) as opposed to your purchasing or delivery experience.
If your review doesn’t meet these guidelines then we’ll either: (i) contact you to explain why your review breaches these Guidelines or Terms of Use, and ask you if you want to update your review to address the problems; or (ii) not post the review.
We will reject and will not post your review if you do any of the following:
· review your customer service or delivery/shipping experience – we want reviews to focus on the product itself;
· mention any competitor’s name or product;
· mention any perceived health benefits or make any claim indicating that our products are risk free, healthier or safer than other tobacco or nicotine products, or that they’re non-addictive;
· suggest that our product should be used as a smoking cessation device or to help anyone quit tobacco and/or nicotine use;
· suggest that our device should be used by non-smokers, by people who quit smoking or people under the age of 18;
· mention any unexpected health or safety problem that you believe may have been caused by use of a particular tobacco product and/or exposure to a tobacco product – if you have such an experience, please immediately contact our customer care team here instead;
· include any aggressive, threatening, trolling, discriminatory, profane or vulgar language; or
· include any personal data.
If you have any questions or complaints about our devices, we want to help, so please contact our customer support teams here.

Terms of use
These Terms of Use are an agreement between you and Philip Morris International Management SA (“us”, “we” “PMI”), governing your use of the customer ratings and reviews and/or questions and answers service (the "Review Service").
When you submit a review, ask or answer a question, or otherwise submit content to us using the Review Service (the “Content”), you agree that:
• You are the sole author and owner of the intellectual property rights in the Content and it is your own original work;
• All "moral rights" that you may have in such Content have been voluntarily waived by you;
• All Content that you post is accurate and not misleading;
• You are at least 18 years old and you are a smoker or a user of IQOS products;
• Use of the Content you supply does not violate these Terms of Use and will not cause injury to any person or legal entity.
You further agree that you will not submit any Content:
• That is known by you to be false, inaccurate or misleading;
• That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
• That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
• That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
• For which you were compensated or granted any consideration by any unapproved third party;
• That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
• That contains any computer viruses, worms or other potentially damaging computer programs or files.
You agree to indemnify and hold us and our affiliates, harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party. This means that you would be responsible to us for the losses that we suffer (whether financial or otherwise) as a result of you breaking any of the promises or commitments you make in these guidelines and Terms of Use.
You grant us a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell and/or distribute the Content and/or incorporate such Content into any form, medium or technology throughout the world without compensation to you.
All Content that you submit may be used at our sole discretion. We reserve the right to change, condense, withhold publication, remove or delete any Content on our websites that we deem to violate these guidelines and Terms of Use. We do not guarantee that you will have any recourse to edit or delete any Content you have submitted. The Content is generally posted within two to four business days. However, we may remove or refuse to post any submission to the extent authorized by law. You acknowledge that you alone are responsible for the Content. None of the Content that you submit shall be subject to any obligation of confidence by us.
IQOS Holder and Pocket Charger are safe, as electronic devices, when used in accordance with the instructions in the Quick Start Guide. For more details refer to the User Guide. They both comply with EU consumer electronic safety requirements indicated by the “CE"" (European Conformity) symbols on the packaging.
This product is not risk free and provides nicotine, which is addictive. Only for use by adults who would otherwise continue to smoke or use other nicotine products.