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We Care

This website contains information about our smoke-free products and we need your age to make sure that you are an adult in Italy who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults. Please visit the Important Information page of this website for further risk information.

Website Terms and Conditions

Philip Morris Group consists of companies directly or indirectly controlled by Philip Morris International Inc. that are active in the manufacture and marketing of tobacco products worldwide. The companies of the Philip Morris Group include Philip Morris International Management SA (hereinafter also only "PMI MSA") which manages this website "/" (hereinafter the "Site") together with Philip Morris Italia S.r.l. (hereinafter also only "Philip Morris").

The terms "PMI", "We" and "Our" refer to Philip Morris International Inc, PMI MSA and/or Philip Morris.

Access to and browsing of the Website, by individual users, is free of charge and constitutes acceptance of these terms and conditions set forth below (hereinafter, the "Terms").

If you do not agree to the Terms, please leave the Website and cease all future use.


The Website is dedicated to products whose marketing is allowed only to adults. Access to the homepage of the Website, which contains information about IQOS™ stores, chat with our Customer Service and video on the use of the IQOS™ is free, provided that are legal age users.

You must be 18 years old or older and registered to the Website to access your personal section of the Website (hereinafter, "Profile") and to shop online.

You must be of legal age to view the catalog of IQOS™ and its accessories.

The registration to the Website is done through the creation of an "IQOS account" (user ID - which is the same as the IQOS account). (user ID - which coincides with the e-mail address - and password) associated with the identification data of the user, after the acceptance of the Conditions.

Any information transmitted by users of the Website will be subject to our Privacy Policy, which rules the collection and use of user data, as well as to the Privacy Policy of Arvato Services S.r.l. in case a purchase order is finalized by entering payment information.

Any information submitted by users of the Website will be subject to our Privacy Policy, which rules the collection and use of user data, as well as to the Privacy Policy of Arvato Services S.r.l. when finalizing a purchase order by entering payment information.

It is forbidden to enter the user ID and personal data of another person with the intention of using their identity. The personal data provided during registration must be correct and complete and must be promptly updated in case of changes. You can access and update your personal information in the Profile section by contacting Customer Service.

The registered user is required to keep userID and password confidential, guarding them with the utmost diligence and preventing their use by third parties, especially minors, to whom access to the Website is completely precluded. It is forbidden to communicate or give user ID and password to third parties.

The registered user is obliged to control the access to his computer and to his devices and accepts to be held responsible for all the activities that will be carried out with his IQOS account, as well as for any damage caused to Us, to the Website and/or to third parties, as a consequence of the non-observance of the Conditions.

Within the Reserved Area of the Website there is the IQOS Club section available to all registered users who have at least one device associated with their profile.

The participation to the IQOS Club initiative is free and the rules are available here.

You may not access or use the Website in any manner that causes or is likely to cause any interruption or malfunction of the Website, or for any fraudulent or illegal activity, or to cause annoyance or harm to other users.

We reserve the right to deny you access to the Website or to suspend or terminate an IQOS account if you violate applicable law, these Terms, or applicable guidelines.


The Blog is the place where the IQOS team will publish information, updates, videos, proposals and events related to IQOS products.


Arvato Services Italia S.r.l., an Italian single-member company of the Bertelsmann Group, a Bertelsmann SE & Co KGaA company, with registered office at Via Zanica 19K, 24050 Grassobbio (BG), tax code, VAT number and Bergamo company register number 03147950160 (hereinafter also referred to as "Arvato"), exclusively sells the IQOS™ electronic device and accessories online via the Website, in accordance with the General Terms and Conditions of Sale. As the operator of the e-commerce site, we facilitate the transactions that take place on the Website, but we are not a party to the contract of sale for the products sold by Arvato, which is a contract exclusively between Arvato and the individual buyer. We therefore have no responsibility for the sales contract and its proper execution. Arvato is solely responsible for handling the online sale of IQOS™ products and any disputes with the buyer.


The Website and the material published on it are our property or the property of the parties from whom we have received a license to use them; they are protected by copyright, trademark rights and the provisions of applicable Italian, EU and international law.

Unless otherwise indicated, you are authorized to browse the Website and print or download copies of material from the Website to obtain information about Our products or specific programs and initiatives and in any case exclusively for personal and non-commercial use, provided that you do not remove copyright or other notices on the printed or downloaded material.

In particular, you may not reproduce, distribute, modify, create derivative works from, publicly display or publicly perform, republish, download, store, or transmit any material contained on the Website, except as follows: (a) copies of such materials may be temporarily stored on the RAM of your computer as you access and view such materials; (b) you may store files, automatically cached by your web browser for display enhancement purposes; (c) you may print or download one copy of a reasonable number of pages of the Website for your personal, non-commercial use or for further reproduction, publication or distribution; and (iv) if we provide applications for downloading to your desktop, cell phone or otherwise, you may download a single copy to your computer or portable device for your personal, non-commercial use only, provided that you agree to the terms and conditions of the applicable license agreement.

You further agree not to modify, sell, transmit, or distribute any materials from this Website in any manner or by any means, not upload the materials or otherwise make them available online.


We will use Our best commitment to ensure that access to the Website is provided on a continuous, secure and error-free basis. However, we cannot exclude the possibility that access may be interrupted, suspended, affected by errors or viruses, for reasons beyond Our control. If you use the Website, you are fully aware of this possibility and, except in cases of fraud or gross negligence, you are and will remain solely responsible (a) for any direct or indirect damages resulting from viruses that may affect your computer equipment or other property as a result of accessing the Website or browsing the materials, data, text, images, video or audio on the Website; (b) for any direct or indirect losses, including lost profits, revenues, contracts, data, resulting from the suspension, interruption, erroneous transmission of data on the Website, which are not the result of a breach of these Terms and which were not reasonably foreseeable at the time you began using the Website.

Access to the Website may also be interrupted, suspended or restricted to allow for repairs, maintenance or the introduction of new sections and/or features. We will commit to limit the frequency and duration of such work, provided that We shall not be liable for any losses under (b) above except in cases of intentional misconduct or gross negligence.

We reserve the right to make changes, corrections and improvements to the text and other content of the Website at any time without notice to you in order to provide you with the most accurate, up-to-date and complete information.


The Website may contain links from/to other websites of Our business partners, as well as Our parent companies, affiliates and/or subsidiaries. If You open the link to such websites You should read their terms and conditions of use and privacy policy. PMI is not responsible for third party websites.


This Website contains logos, trademarks and service marks, intellectual property rights owned by PMI or its parent, associated and/or subsidiary companies, or licensed to them. The Website may also contain logos, trademarks and service marks, intellectual property rights owned by third parties. All such rights are the property of their respective owners and you agree not to use them in any way without the written permission of the respective owner.


PMI respects the trademarks and intellectual property rights of third parties. If a user believes that their trademarks or intellectual property rights have been used in a way that may cause infringement, they are encouraged to report it by adding the appropriate flag next to the inappropriate post.


We reserve the right to change these Terms, including to offer you additional services or to comply with new laws or regulations. You will be subject to the Terms in effect from time to time at the time of your access to the Website and you are encouraged to review them periodically. If any provision of these Terms is held to be invalid, void, or for any reason unenforceable, such provision shall not affect the validity, enforceability, and application of the remaining provisions.


These Terms are ruled by and shall be construed in accordance with Italian law. The user who accesses the Website accepts the non-exclusive territorial jurisdiction of the Court of Rome for any disputes arising from the application of the Conditions. For the consumer, the Court with territorial jurisdiction is that of the municipality of residence or domicile.


For further information you can contact us: (a) by writing to Philip Morris Italia S.r.l., via Po 11-13-15, 00198 - Rome; (b) by calling the Customer Service at the toll free number 800 22 60 42.

This product is not risk free and provides nicotine, which is addictive. Only for use by adults who would otherwise continue to smoke or use other nicotine products.