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This website contains information about our smoke-free products and we need your age to make sure that you are an adult in Italy who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults. Please visit the Important Information page of this website for further risk information.

Tobacco Stick - FAQs

• No, la struttura interna degli stick di tabacco con marchio HEETS è sostanzialmente diversa da quella di una sigaretta. Lo stick di tabacco HEETS consta infatti di sei elementi: filtro esterno, filtro di raffreddamento, filtro camera d’aria, involucro protettivo, tabacco e carta.
• Filtro esterno – realizzato in acetato di cellulosa, serve per fornire all’utilizzatore un’esperienza con gli Heets simile a quella delle sigarette.
• Filtro di raffreddamento – realizzato in PLA, acido polilattico, una resina derivante dalla lavorazione dell’amido di mais. Questo filtro rimuove gli eccessi di vapore acqueo dal vapore di tabacco, riducendone così la temperatura percepita durante l’utilizzo degli Heets.
• Filtro camera d’aria - come il filtro esterno, è realizzato in acetato di cellulosa. La sua funzione è quella di mantenere compatto il tabacco, quando si inserisce lo stick Heets nell’holder e di trasferire il vapore di tabacco al filtro di raffreddamento.
• Tabacco – la parte in tabacco è composta da foglie di tabacco macinate in polvere e mescolate con acqua, glicerina, gomma di guar, fibre di cellulosa e aromi. Questa miscela è poi essiccata per formare un foglio di tabacco piegato e compresso per essere utilizzato sotto forma di stick a marchio Heets con la tecnologia di riscaldamento di IQOS.
There are 6 variants of tobacco sticks designed specifically for IQOS. Contact your trusted tobacconist for more information on the different variants and choose the ones that suit you best.
IQOS should not be used with ordinary cigarettes.
To date, only the HEETS brand tobacco sticks are compatible with IQOS on the Italian market.
No, the HEETS have been specifically designed to be used with IQOS.
PLA is a biopolymer derived from natural resources such as starch or sugar cane. Among other things, PLA is used in a number of biomedical applications, for example for medical implants such as sutures.
In the filters of tobacco sticks it has the purpose of cooling the steam to an acceptable temperature and therefore giving the consumer a pleasant experience during inhalation
Our toxicologists have analyzed the use of PLA within the tobacco stick filter and concluded that it can be used safely for the intended purpose.
During the experience with IQOS, the filter changes its appearance, color and hardens after the end of the experience. This change is specially designed to remove excess aerosol water vapor and provide a more pleasant experience.
As of 20th of May 2020, all menthol cigarettes and menthol capsule cigarettes, as well as menthol rolling tobacco, won’t be sold anymore in Italy and in all European Union countries, including Duty Free stores.
This ban was introduced by EU Directive 40/2014, implemented in Italy by Legislative Decree 6/2016, which prohibits to make menthol and menthol capsule cigarettes available to consumers, as well as menthol rolling tobacco, as of 20th of May 2020.
No, heating tobacco products are not subject to this ban and will continue to be marketed. The menthol variants of HEETS, HEETS Turquoise and HEETS Blue will continue to be regularly sold together with all other variants.
The heating of IQOS takes about 6 minutes, then the device automatically shuts down. During this time you can use up your HEETS tobacco stick. The duration always depends on how you use it. If you do not use the tobacco stick, the IQOS device will turn off after about 6 minutes. At that point, you will need to replace the stick.
The presence of a reduced amount of vapor may depend on an accumulation of tobacco residues or dirt. Follow these steps for proper device maintenance:
  • Always use original IQOS cleaning tools and sticks.
  • Clean the holder, cap and connectors between the holder and pocket charger.
  • Replace the holder cap every 6 months.
  • Watch the tutorials to learn how to clean your device. Videos are available on our support page.
If you can’t insert the HEETS tobacco stick into the holder, follow these steps to verify that:
  • There is no tobacco residue in the Holder;
  • The heating blade should be cleaned regularly. See the tutorial on how to clean your IQOS device. The video is available on our support page.
  • The cap of the holder is completely closed;
  • Tobacco sticks have not been exposed to moisture or high temperatures;
  • The tobacco sticks have been stored in a dry place to prevent the tobacco mixture from sticking;
  • If the cap of the holder does not close well, try with a different holder or cap.
An IQOS experience lasts up to 6 minutes or 14 shots (which can run out in less than six minutes). Every method of use affects the duration of the HEETS stick.
An IQOS experience lasts up to 6 minutes or 14 shots (which can run out in less than six minutes). Every method of use affects the duration of the HEETS stick.
No, partially used HEETS sticks should not be reused. These sticks are designed for a single use with IQOS devices.
Used tobacco sticks shall be put into undifferentiated waste.
Packaging materials shall not be biodegradable. Throw away the tobacco sticks and packaging according to the instructions of your municipality.
HEETS tobacco sticks contain nicotine, which is addictive.
Nicotine is naturally present in HEETS tobacco and is released in the vapors generated when using the IQOS device.
HEETS are tobacco sticks designed specifically for IQOS devices with blade.
Devices with IQOS blade heat tobacco sticks from the inside instead of burning it, thus producing no smoke and ash and generating a less intense smell than cigarettes.
This product is not risk free and provides nicotine, which is addictive. Only for use by adults who would otherwise continue to smoke or use other nicotine products.