
Discover the benefits of heated tobacco with IQOS ILUMA.
Discover the benefits of switching
from cigarettes to IQOS.
No more smoke.
No more cigarette smell on you and everywhere.
No ash everywhere.
No stains on your fingers.
Fewer stains on your teeth*.
*More information on toll-free number
800 22 60 42
No more burns on your skin, clothes and furniture.
No more smoke.
No more cigarette smell on you and everywhere.
No ash everywhere.
No stains on your fingers.
Fewer stains on your teeth*.
*More information on toll-free number 800 22 60 42
No more burns on your skin, clothes and furniture.
Differences between products with and without combustion.
Cigarettes burn tobacco.
IQOS simply heats it.
IQOS ILUMA has no combustion, therefore neither smoke nor ash. It also does not need to be cleaned, leaving no tobacco residue in your pocket or bag.
IQOS ILUMA produces significantly less odor than previous IQOS models.

“This is the second device I buy, never without it again! No unpleasant smell, no ash and no stench sticking to clothes and hair!”
Differences between IQOS ILUMA and electronic cigarettes.
Electronic cigarettes heat liquids, IQOS ILUMA on the other hand heats tobacco sticks.
Electronic cigarettes and IQOS ILUMA have something in common: both are non-combustion and therefore do not produce smoke or ash.
What does change is the technology. Whereas e-cigarettes heat liquids that may or may not contain nicotine, the IQOS ILUMA thanks to its SMARTCORE INDUCTION SYSTEMTM heats specially designed tobacco sticks from the inside at a constant lower temperature without generating combustion, then neither smoke nor ash.
