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Over 2 million* smokers in Italy have switched to IQOS and abandoned cigarettes.
*Estimated number of adult users (minimum 18 years old) of IQOS products that heat and do not burn tobacco who have completely switched to IQOS and abandoned cigarettes (for whom PMI tobacco sticks amount to at least 70% of their tobacco use in the last 7 days). Source: PMI financial data or estimates, IQOS user samples and PMI market research. Information updated as of May 31, 2023.
This product is not risk free and provides nicotine, which is addictive. Only for use by adults who would otherwise continue to smoke or use other nicotine products.
Why switching to IQOS
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No more smoke.
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No more cigarette smell
on you and everywhere. -
No ash
everywhere. -
No stains on your fingers.
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No more burns on your skin,
clothes and furniture.
E-cigarette and IQOS vs cigarette.
IQOS heats tobacco from the inside without burning it and also heats aroma sticks without tobacco and with nicotine.
The electronic cigarette heats liquids. Cigarettes burn tobacco, generating combustion and producing ash and smoke.
Cigarettes burn tobacco.
IQOS simply heats it.
IQOS ILUMA has no combustion, therefore neither smoke nor ash. It also does not need to be cleaned, leaving no tobacco residue in your pocket or bag.
IQOS ILUMA produces significantly less odor than previous IQOS models.
Differences between IQOS ILUMA and electronic cigarettes.
Electronic cigarettes heat liquids, IQOS ILUMA on the other hand heats tobacco sticks.
Electronic cigarettes and IQOS ILUMA have something in common: both are non-combustion and therefore do not produce smoke or ash. What does change is the technology. Whereas e-cigarettes heat liquids that may or may not contain nicotine, the IQOS ILUMA thanks to its SMARTCORE INDUCTION SYSTEMTM heats specially designed tobacco sticks from the inside at a constant lower temperature without generating combustion, then neither smoke nor ash.
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