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An alternative to smoking cigarettes.
Discover the benefits of IQOS.
DISCOVER THE HEATED TOBACCO
IQOS HeatControl Technology™ is what sets us apart from traditional cigarettes. By heating your tobacco, rather than burning it, IQOS delivers only the true taste of tobacco.
NO FIRE, NO BURN
Unlike cigarettes, IQOS can’t burn you, others around you, pets, clothes, furniture — or anything. Since no tobacco is burned and, thus, no fire is involved, there’s no lit end to do any damage or falling ash that makes a mess.
NO SMOKE
Leave smoke behind. Way behind. With IQOS, no tobacco burns so no smoke is produced, the heating of tobacco with IQOS produces an aerosol that dissipates more quickly.
With IQOS you can now enjoy cigarette-like satisfaction but without the cigarette-like smell. You can now enjoy your tobacco while being less likely to bother those around you
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