Discover the benefits of IQOS and heated tobacco.
Redefining tobacco satisfaction
Cigarettes burn tobacco. IQOS heats it.
Smoke smell and ashes are unpleasent consequences resulting from combustion. IQOS Heatcontrol technology heats tobacco up tp 350° but does not burn it: in this way it does not produce neither smoke nor ashes.
“I am using IQOS. I can now use IQOS at home or in the car without having everything smelling of cigarette smoke.”
IQOS is not a e-cig.
While both are combustion-free, the technology is different. Electronic cigarettes heat liquids, while IQOS warms tobacco sticks.
“Consecutive use is attractive, and it is nice that I don't have to care about the weight since it is very light.”
Your alternative to cigarettes
IQOS leaves less lingering smell on hands, hair and clothes than cigarettes.
From initial concept to reality each element of IQOS is carefully crafted to offer heated tobacco experience. IQOS HeatControl™ Technology is the heart of IQOS, responsible for heating tobacco and not burning it, to precise temperatures up to 350°C. Enjoy real tobacco flavour, heated and not burnt.