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This website contains information about our smoke-free products and we need your age to make sure that you are an adult in Italy who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults. Please visit the Important Information page of this website for further risk information.
IQOS in white, holder in right hand, charger in left

Discover the benefits of IQOS and heated tobacco.

Redefining tobacco satisfaction

Cigarettes burn tobacco. IQOS simply heats it.

When cigarettes burn, the combustion of tobacco causes unpleasant effects as smell and ash.

IQOS simply heats tobacco sticks instead of burning it, and thanks to its technology, prevents combustion and smoke, only producing a tobacco vapor.

Learn more

An ashtray full of ash compared to IQOS 3 DUO holder.

Roger - Colombia - IQOS User

“I am using IQOS. I can now use IQOS at home or in the car without having everything smelling of cigarette smoke.”

IQOS is not an E-cig.

While both are combustion-free, the technology of the two devices is very different.

IQOS heats tobacco sticks, which contain nicotine, while electronic cigarettes vaporize liquids that may or may not contain nicotine. The liquid heated by electronic cigarettes produces a particular type of vapor that initially gave rise to the term "vaping."

IQOS and e-cigarettes are both electronic devices and do not generate combustion and therefore neither smoke nor ash.

Read more

Burnt sausage on a fork compared to IQOS 3 DUO holder

IQOS and electronic cigarettes:
discover features and their differences from traditional cigarettes.

IQOS is an electronic device, and thanks to its heat-not-burn technology it is designed to offer a new way to enjoy the taste of tobacco without combustion.
But how does it differ from electronic and traditional cigarettes?

Let’s find out all the specifics in this infographic.

Benefits IQOS Benefits IQOS

Jamelukarin - Japan - IQOS User

“Consecutive use is attractive, and it is nice that I don't have to care about the weight since it is very light.”
A brilliant gold IQOS device someone's right hand, charger in left

Your alternative to cigarettes

IQOS leaves less lingering smell on hands, hair and clothes than cigarettes.

Stellar blue IQOS 3 DUO holder and charger
IQOS DUO holder heats up to 350°C

Heating tobacco technology.

From the initial design phase to implementation, with IQOS every detail is carefully thought out to deliver a unique experience. HeatControl technology is the core of IQOS, a platinum blade coated in ceramic heating tobacco directly from the inside and a significantly lower temperature than cigarettes. With IQOS heating technology you can enjoy the real taste of tobacco, without combustion.

Discover Heating Technology

Brilliant gold IQOS 3 DUO holder and charger on an accordion's bellows
This product is not risk free and provides nicotine, which is addictive. Only for use by adults who would otherwise continue to smoke or use other nicotine products.