“IQOS ha cambiato la mia vita. Da quando lo uso, non ho toccato più una sigaretta.”
Francesca, switched to IQOS in 2019.
More than 2 million* adult smokers in Italy have convert to IQOS and completely quit cigarettes.
Ask one of them why.
*For further information, read the page Important Information
“IQOS ha cambiato la mia vita. Da quando lo uso i miei vestiti e capelli non puzzano più di fumo.”
“La mia vita è cambiata
grazie ad IQOS, finalmente
ho detto addio alla cenere e
al cattivo odore del fumo.”
“Finalmente non ho quel fastidioso odore di fumo su vestiti o mani rispetto alle sigarette. IQOS mi ha cambiato la vita.”
No more smoke.
No more cigarette smell
on you and everywhere.
No stains on your fingers.
on your teeth*.
*For further information, read the page Important information
No more burns on your skin,
clothes and furniture.
Differences between products with and without combustion.
*Based on studies conducted in Italy and Japan on 714 IQOS users between Nov 2020 and March 2021.
Cigarettes burn tobacco.
IQOS simply heats it.
IQOS ILUMA has no combustion, therefore neither smoke nor ash. It also does not need to be cleaned, leaving no tobacco residue in your pocket or bag.
IQOS ILUMA produces significantly less odor than previous IQOS models.
Differences between IQOS ILUMA and electronic cigarettes.
Electronic cigarettes heat liquids, IQOS ILUMA on the other hand heats tobacco sticks.
Electronic cigarettes and IQOS ILUMA have something in common: both are non-combustion and therefore do not produce smoke or ash. What does change is the technology. Whereas e-cigarettes heat liquids that may or may not contain nicotine, the IQOS ILUMA thanks to its SMARTCORE INDUCTION SYSTEMTM heats specially designed tobacco sticks from the inside at a constant lower temperature without generating combustion, then neither smoke nor ash.
More to discover
Care you can count on.
Privileges to inspire you.
Care you can count on
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