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Over 2 million* smokers in Italy have switched to IQOS and abandoned cigarettes.
*Estimated number of adult users (minimum 18 years old) of IQOS products that heat and do not burn tobacco who have completely switched to IQOS and abandoned cigarettes (for whom PMI tobacco sticks amount to at least 70% of their tobacco use in the last 7 days). Source: PMI financial data or estimates, IQOS user samples and PMI market research. Information updated as of May 31, 2023.
Why switching to IQOS
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No more smoke
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No more cigarette smell
on you and everywhere. -
No ash
everywhere. -
No stains on your fingers..
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No more burns on your skin,
clothes and furniture.
What are the differences between IQOS ILUMA i, cigarettes and e-cigarettes?
Unlike cigarettes, IQOS heats tobacco sticks and aromatic sticks without tobacco and with nicotine from the inside, without generating combustion. Electronic cigarettes, on the other hand, heat inhalation liquids and, like IQOS ILUMA i, do not produce smoke or ash. What changes is the technology.
With combustion
Cigarette
Burns tobacco at very high temperatures
The combustion of tobacco and paper generates smoke, ash and a very persistent odor
Taste of burnt tobacco
Nicotine present in tobacco released through combustion
IQOS ILUMA
Heats tobacco from the inside without burning it to offer its true flavour
Nicotine released from tobacco by heating the stick
Uses specially designed tobacco sticks that leave no tobacco residue. Available in many strength and flavor variations
Satisfaction similar to that of a cigarette*
Without combustion
IQOS ILUMA and
e-cig
No smoke, no ash
No smell of smoke
Rigorous research and development
E-cig
Heats liquids that may or may not contain nicotine
Closed systems use pods with liquid, open systems manually refill the tank with liquid
Nicotine released through the liquid, where present
Wide variety of flavors available
With combustion
Cigarette
Burns tobacco at very high temperatures
The combustion of tobacco and paper generates smoke, ash and a very persistent odor
Taste of burnt tobacco
Nicotine present in tobacco released through combustion
IQOS ILUMA
Heats tobacco from the inside without burning it to offer its true flavour
Nicotine released from tobacco by heating the stick
Uses specially designed tobacco sticks that leave no tobacco residue. Available in many strength and flavor variations
Satisfaction similar to that of a cigarette*
Without combustion
E-cig
Heats liquids that may or may not contain nicotine
Closed systems use pods with liquid, open systems manually refill the tank with liquid
Nicotine released through the liquid, where present
Wide variety of flavors available
IQOS ILUMA and
e-cig
No smoke, no ash
No smell of smoke
Rigorous research and development
Leave the cigarettes behind
IQOS, unlike cigarettes, heats the stick from the inside without burning it, eliminating combustion and thus freeing you from smoke and ash.
IQOS is not an electronic cigarette
IQOS never uses inhalation liquids but heats specially designed sticks from the inside, with tobacco and tobacco-free aromatics, to offer you a satisfying taste experience.
So many services to discover and privileges to inspire you
A world of services
So many services created around you to support and accompany you in the world of IQOS
Exclusive offers and privileges
So many services created around you to support and accompany you in the world of IQOS
Assistance
So many services created around you to support and accompany you in the world of IQOS
Registration