A better alternative to smoking cigarettes.
Discover the benefits of IQOS.
DISCOVER THE PLEASURE OF HEATED TOBACCO
IQOS HeatControl Technology™ is what sets us apart from traditional cigarettes. By heating your tobacco, rather than burning it, IQOS delivers only the true taste of tobacco.
NO FIRE, NO BURN
Unlike cigarettes, IQOS can’t burn you, others around you, pets, clothes, furniture — or anything. Since no tobacco is burned and, thus, no fire is involved, there’s no lit end to do any damage or falling ash that makes a mess.
Leave smoke behind. Way behind. With IQOS, no tobacco burns so no smoke is produced, the heating of tobacco with IQOS produces an aerosol that dissipates more quickly.