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Why switching to IQOS

  • IQOS - No more smoke

    No more smoke

  • IQOS - No more cigarette smell

    No more cigarette smell
    on you and everywhere.

  • IQOS - No ash

    No ash
    everywhere.

  • IQOS - No stains on your fingers.

    No stains on your fingers..

  • IQOS - Fewer stains

    Fewer stains
    on your teeth*.


    *For further information, read the page Important information

  • IQOS - No more burns

    No more burns on your skin,
    clothes and furniture.

What are the differences between IQOS ILUMA i, cigarettes and e-cigarettes?

Unlike cigarettes, IQOS heats tobacco sticks and aromatic sticks without tobacco and with nicotine from the inside, without generating combustion. Electronic cigarettes, on the other hand, heat inhalation liquids and, like IQOS ILUMA i, do not produce smoke or ash. What changes is the technology.

With combustion

IQOS

Cigarette

IQOS

Burns tobacco at very high temperatures

IQOS

The combustion of tobacco and paper generates smoke, ash and a very persistent odor

IQOS

Taste of burnt tobacco

IQOS

Nicotine present in tobacco released through combustion

IQOS

IQOS ILUMA

IQOS

Heats tobacco from the inside without burning it to offer its true flavour

IQOS

Nicotine released from tobacco by heating the stick

IQOS

Uses specially designed tobacco sticks that leave no tobacco residue. Available in many strength and flavor variations

IQOS

Satisfaction similar to that of a cigarette*

Without combustion

IQOS

IQOS ILUMA and
e-cig

IQOS

No smoke, no ash

IQOS

No smell of smoke

IQOS

Rigorous research and development

IQOS

E-cig

IQOS

Heats liquids that may or may not contain nicotine

IQOS

Closed systems use pods with liquid, open systems manually refill the tank with liquid

IQOS

Nicotine released through the liquid, where present

IQOS

Wide variety of flavors available

With combustion

IQOS

Cigarette

IQOS

Burns tobacco at very high temperatures

IQOS

The combustion of tobacco and paper generates smoke, ash and a very persistent odor

IQOS

Taste of burnt tobacco

IQOS

Nicotine present in tobacco released through combustion

IQOS

IQOS ILUMA

IQOS

Heats tobacco from the inside without burning it to offer its true flavour

IQOS

Nicotine released from tobacco by heating the stick

IQOS

Uses specially designed tobacco sticks that leave no tobacco residue. Available in many strength and flavor variations

IQOS

Satisfaction similar to that of a cigarette*

Without combustion

IQOS

E-cig

IQOS

Heats liquids that may or may not contain nicotine

IQOS

Closed systems use pods with liquid, open systems manually refill the tank with liquid

IQOS

Nicotine released through the liquid, where present

IQOS

Wide variety of flavors available

IQOS

IQOS ILUMA and
e-cig

IQOS

No smoke, no ash

IQOS

No smell of smoke

IQOS

Rigorous research and development

Leave the cigarettes behind

IQOS, unlike cigarettes, heats the stick from the inside without burning it, eliminating combustion and thus freeing you from smoke and ash.

Buy now

IQOS
IQOS

IQOS is not an electronic cigarette

IQOS never uses inhalation liquids but heats specially designed sticks from the inside, with tobacco and tobacco-free aromatics, to offer you a satisfying taste experience.

Discover the technology

IQOS
IQOS

So many services to discover and privileges to inspire you

A world of services
So many services created around you to support and accompany you in the world of IQOS

Exclusive offers and privileges
So many services created around you to support and accompany you in the world of IQOS

Assistance
So many services created around you to support and accompany you in the world of IQOS

Discover the services

IQOS
IQOS
This product is not risk free and provides nicotine, which is addictive. Only for use by adults who would otherwise continue to smoke or use other nicotine products.