IQOS in white, holder in right hand, charger in left

Discover the benefits of IQOS and heated tobacco.

Redefining tobacco satisfaction

Cigarettes burn tobacco. IQOS heats it.

Smoke smell and ashes are unpleasent consequences resulting from combustion. IQOS Heatcontrol technology heats tobacco up tp 350° but does not burn it: in this way it does not produce neither smoke nor ashes.

An ashtray full of ash compared to IQOS 3 DUO holder.

IQOS Testimonial

“I am using IQOS. I can now use IQOS at home or in the car without having everything smelling of cigarette smoke.”
Roger Colombia

IQOS is not a e-cig.

While both are combustion-free, the technology is different. Electronic cigarettes heat liquids, while IQOS warms tobacco sticks.

Burnt sausage on a fork compared to IQOS 3 DUO holder

IQOS Testimonial

“Consecutive use is attractive, and it is nice that I don't have to care about the weight since it is very light.”
Jamelukarin Japan
A brilliant gold IQOS device someone's right hand, charger in left

Your alternative to cigarettes

IQOS leaves less lingering smell on hands, hair and clothes than cigarettes.

Stellar blue IQOS 3 DUO holder and charger
IQOS DUO holder heats up to 350°C

Heating technology.

From initial concept to reality each element of IQOS is carefully crafted to offer heated tobacco experience. IQOS HeatControl™ Technology is the heart of IQOS, responsible for heating tobacco and not burning it, to precise temperatures up to 350°C. Enjoy real tobacco flavour, heated and not burnt.

Discover heating technology

Brilliant gold IQOS 3 DUO holder and charger on an accordion's bellows
This product is not risk free and provides nicotine, which is addictive. Only for use by adults who would otherwise continue to smoke or use other nicotine products.
  • English

Please enter your date of birth to confirm you are an adult user of nicotine or tobacco products

Confirm

Sorry,
this website is intended only for users of nicotine or tobacco products who are over 18.

We Care

This website contains information about our smoke-free products and we need your age to make sure that you are an adult in Italy who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults. Please visit the Important Information page of this website for further risk information.