IQOS - Heated Tobacco.

Real alternatives.

Hand picking up brilliant gold IQOS holder on charger

Real advanced alternatives to smoking that bring you taste satisfaction and less risk compared to cigarettes.

A woman's hand with a white IQOS holder in one, and charger in the other

A woman with curly hair holding an IQOS device.

Holder e charger IQOS brilliant gold in una mano maschile

Better choice.

IQOS is a better choice than continued smoking.

See the difference.

IQOS heat-not-burn uses real tobacco, yet produces no smoke.

Better is up to us.

No smoke, no ash, less smell than cigarettes.

Better choice.

IQOS is a better choice than continued smoking.

See the difference.

IQOS heat-not-burn uses real tobacco, yet produces no smoke.

Better is up to us.

No smoke, no ash, less smell than cigarettes.

A woman's hand with a white IQOS holder in one, and charger in the other

A woman with curly hair holding an IQOS device.

Holder e charger IQOS brilliant gold in una mano maschile

Heets

HEET Stick inserted into Holder with transparent reveal of internal fit.

HEET Stick inserted into Holder revealing the blade inside.

Holder and HEET stick with illustration of vibration

Insert stick into the holder

Stick touches ceramic coated blade.

Holder vibrates when ready

Together. Forward.

Two stellar blue and white IQOS 3 DUO holders and chargers

IQOS 3 DUO, two consecutive uses.

Shop now

Brilliant gold IQOS 3 DUO holder in its charger.

Discover the alternative: IQOS technology heats tobacco without burning it.

Discover more

Discover the range of heated tobacco devices.

Shop all devices.

Support from an IQOS Expert.

Try it first

A person removing a gold IQOS device from its packaging.

Your IQOS Experience

Let yourself be guided by an IQOS Expert to discover IQOS. Then decide.

More to discover
with myIQOS

Care you can count on.
Privileges to inspire you.

Care you can count on

Access an IQOS Experts for support on how to get the best use from your IQOS.
Loyalty privilegies

Earn points for IQOS CLUB member offers, device upgrades and exciting benefits.
Support

Accidental damage cover, rapid replacement and international assistance.

Discover myIQOS benefits

This product is not risk free and provides nicotine, which is addictive. Only for use by adults who would otherwise continue to smoke or use other nicotine products.

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Sorry,
this website is intended only for users of nicotine or tobacco products who are over 18.

We Care

This website contains information about our smoke-free products and we need your age to make sure that you are an adult in Italy who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults. Please visit the Important Information page of this website for further risk information.