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Discover IQOS ILUMA i range
Imagine a new perspective.
Unlock the benefits of
heated tobacco with IQOS
The true taste of tobacco.
By heating tobacco instead of burning it, like conventional cigarettes, IQOS offers the real taste of tobacco, without smoke or ash.
No smoke, no more cigarette smell. No ash.
With IQOS you will no longer have stains on your fingers, burns on your skin, clothes and furniture and you will have fewer stains on your teeth*.
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*For more information, visit the page Important information
Tobacco heated with IQOS
Why is IQOS a better alternative to cigarettes?
IQOS heats tobacco instead of burning it to deliver an authentic taste.
IQOS is not an electronic cigarette.
E-cigarettes heat liquids, while IQOS heats specially designed sticks.
Frequently asked questions
What is heated tobacco?
Tobacco heaters are devices designed to heat real tobacco sticks.
Thanks to induction technology, the tobacco is not burned, but heated to a controlled temperature.
What is the difference between heated tobacco, e-cigarettes and cigarettes?
Tobacco devices are designed to heat tobacco sticks inside to a controlled temperature, without burning them, unlike regular cigarettes.
E-cigarettes or vapes, on the other hand, vaporize specific liquids that do not contain tobacco, but may contain the addictive substance nicotine, flavorings and other components, to produce a vapor that is then inhaled.
How is it used?
The IQOS product line consists of several models of tobacco heaters, and each device has a specific operation. Select your device and find out how to use it best.
What is the meaning of the name IQOS?
The name IQOS has no particular meaning, although some early adopters have speculated that it could be an acronym (I Quit Ordinary Smoking). Philip Morris has never confirmed. IQOS represents Philip Morris' push towards a quality product, highly technological and equipped with an intelligent system.
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