IQOS - Heated Tobacco.
Real advanced alternatives to smoking that bring you taste satisfaction and less risk compared to cigarettes.
IQOS is a better alternative to traditional cigarettes.
IQOS heat-not-burn tobacco cannot reach the combustion temperature.
See the differences between IQOS and electronic cigarettes.
IQOS heats tobacco sticks. Electronic cigarettes heat liquids.
Insert stick into the holder
Stick touches ceramic coated blade.
Holder vibrates when ready
Discover the range of heated tobacco devices.
More to discover
Care you can count on.
Privileges to inspire you.
Care you can count on
Access an IQOS Experts for support on how to get the best use from your IQOS.
Earn points for IQOS CLUB member offers, device upgrades and exciting benefits.
Accidental damage cover, rapid replacement and international assistance.