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What is heated tobacco?
Tobacco heating devices are electronic devices designed to heat tobacco sticks from the inside without burning them. IQOS ILUMA also heats aroma sticks without tobacco and with nicotine. Unlike traditional cigarettes that burn tobacco at high temperatures, tobacco heaters heat the tobacco, preventing it from burning.
These are the differences between tobacco heaters, electronic cigarettes, and traditional cigarettes:
IQOS heats tobacco from the inside without burning it and also heats aroma sticks without tobacco and with nicotine. The electronic cigarette heats liquids. Cigarettes burn tobacco, generating combustion and producing ash and smoke.
Switching to IQOS and heated tobacco means:
- No more smoke and ash
- No more cigarette smell on you and everywhere
- No more stains on fingers and teeth*
- No more burns on skin, clothing, and furniture.
*For further information, read the page Important Information.
More than 2 million* adult smokers in Italy have convert to IQOS and completely quit cigarettes.
If you are an adult smoker and are looking for a viable alternative to cigarettes, IQOS is the right choice for you.
*Estimated number of Legal Age (minimum 18 years) users of PMI heat-not-burn products who have entirely switched to IQOS and stopped smoking (their daily individual consumption of HTUs represents the totality of their daily tobacco consumption in the past seven days, of which at least 70% is PMI HTUs). Source: PMI estimates, IQOS user panels, and PMI Market Research. Data as of May 31st, 2023.
Why switching to IQOS ILUMA
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Next-level reliability.
Innovative induction SMARTCORE INDUCTION SYSTEM.
No blade and no cleaning. -
Next-level experience.
The heated tobacco taste like never before.*.
For a new usage experience thanks the innovative IQOS ILUMA.
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Next-level simplicity.
Intuitive like never before.
A stick easy to insert and remove, automatic ignition. (only for IQOS ILUMA PRIME and IQOS ILUMA devices). No blade and no cleaning.
Learn more about how to use your IQOS ILUMA
SMARTCORE INDUCTION SYSTEMTM
As with previous models in the IQOS ILUMA range, the new IQOS ILUMA i line also integrates the new SMARTCORE INDUCTION SYSTEMTM technology, an innovative induction system that heats the specially designed SMARTCORE STICKSTM from the inside.
Thanks to the absence of a blade, IQOS ILUMA devices are more reliable than previous IQOS models with a blade* and have been designed to offer an advanced user experience and satisfaction comparable to that of a cigarette**.
*Based on verification tests, March 2021.
**Based on studies conducted in Italy and Japan on 714 IQOS users, Nov. 2020 - Mar. 2021.
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Philip Morris Italia's commitment as part of its sustainability strategy.
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