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What is heated tobacco?
Tobacco heating devices are electronic devices designed to heat tobacco sticks from the inside without burning them. IQOS ILUMA is considered from the heated tobacco products as it heats tobacco-free and nicotine-based aroma sticks. Unlike traditional cigarettes that burn tobacco at high temperatures, tobacco heaters heat it, preventing combustion.
These are the differences between tobacco heaters, electronic cigarettes, and traditional cigarettes:
IQOS is a tobacco heater that heats tobacco from the inside without burning it and also heats tobacco-free and nicotine-based aroma sticks. The electronic cigarette heats liquids. Cigarettes burn tobacco, generating combustion and producing ash and smoke.
Switching to IQOS and heated tobacco means:
- No more smoke and ash
- No more cigarette smell on you and everywhere
- No more stains on fingers and teeth*
- No more burns on skin, clothing, and furniture.
*For further information, read the page Important Information.
More than 2 million* adult smokers in Italy have convert to IQOS and completely quit cigarettes.
If you are an adult smoker and are looking for a viable alternative to cigarettes, IQOS is the right choice for you.
*Estimated number of Legal Age (minimum 18 years) users of PMI heat-not-burn products who have entirely switched to IQOS and stopped smoking (their daily individual consumption of HTUs represents the totality of their daily tobacco consumption in the past seven days, of which at least 70% is PMI HTUs). Source: PMI estimates, IQOS user panels, and PMI Market Research. Data as of May 31st, 2023.
Why choose IQOS ILUMA tobacco heaters?
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Superior reliability.
Innovative induction system SMARTCORE INDUCTION SYSTEM.
No foil and no cleaning. -
Next-level experience.
A new user experience with heated tobacco devices thanks to the innovative IQOS ILUMA. -
Next-level simplicity.
Intuitive like never before.
A stick easy to insert and remove, automatic ignition. (only for IQOS ILUMA PRIME and IQOS ILUMA devices). No blade and no cleaning.
Find out how IQOS ILUMA tobacco heaters works
The IQOS ILUMA SMARTCORE INDUCTION SYSTEM™ technology heats tobacco by induction thanks to a heating element inside the SMARTCORE STICKS™ developed to offer a new user experience. Compared to previous IQOS models, the blade moves from the device to the tobacco stick so that tobacco is heated from the inside continuously stick after stick.
IQOS ILUMA is designed to be used only with SMARTCORE STICKS (tobacco sticks and/or nicotine-free aromatic sticks).
SMARTCORE INDUCTION SYSTEM™.
The new SMARTCORE INDUCTION SYSTEM™ designed for IQOS ILUMA is the innovative induction system that heats tobacco sticks from the inside, so as to offer the true taste of tobacco. IQOS ILUMA is a heated tobacco product that also heats tobacco-free and nicotine-based aroma sticks. The IQOS ILUMA therefore does not have a foil inside the device and is more reliable when compared to previous IQOS models..
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