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IQOS

YOU & IQOS

Everything you need
to get the most from your IQOS.

How to best use your IQOS ILUMA?

Here some advices to get the best taste experience.

  • IQOS

    Use your
    IQOS ILUMA exclusively.

  • IQOS

    Start your experience
    after 2 vibrations.

  • IQOS

    Take time
    between puffs.

If used correctly, the experience with IQOS ILUMA lasts up to 6 minutes or 14 puffs, depending on which event occurs first.

Leave old habits behind.

IQOS ILUMA is different from both a cigarette and an electronic cigarette, as well as from previous devices in the IQOS range.
It might take some time to get used to it.

What were you used to?

Cigarettes

E-cigarettes

A previous generation IQOS or Lil SOLID

Another heated tobacco device

Cigarettes

The IQOS ILUMA experience is completely different from cigarettes.

Cigarettes burn tobacco at very high temperatures. IQOS ILUMA heats tobacco sticks from the inside instead of burning them, at a much lower temperature, without combustion but with a consistent taste experience.
It produces less smell compared to cigarettes, making it less likely to bother people around you.

E-cigarettes

Although both involve no combustion, IQOS is very different from an electronic cigarette.
Electronic cigarettes heat liquids that may contain nicotine, an addictive substance extracted from the tobacco plant and mixed with glycerin, propylene glycol, and food flavorings, creating flavored vapor.
IQOS ILUMA, on the other hand, is a device that heats tobacco sticks to deliver their true taste, without smoke and ash. The stick consists of a blend containing water and glycerin, producing a tobacco vapor. Nicotine is therefore derived directly from the tobacco plant and is not added.

A previous generation IQOS or Lil SOLID

In your experience with previous devices from the IQOS family, you've probably found yourself frequently cleaning the device and noticed it could scatter tobacco residues.
Devices from the IQOS ILUMA range don't need to be cleaned and don't leave traces of tobacco in your pocket or bag.
Additionally, IQOS ILUMA produces significantly less smell compared to previous IQOS models (as reported by the majority of consumers based on studies conducted in Italy and Japan with a total of 714 IQOS users, November 2020 – March 2021).

Another heated tobacco device

If you're used to using other tobacco heaters, it's important to be ready for a different experience with IQOS ILUMA.
In fact, IQOS ILUMA has features that set it apart from many others, notably:

  • It's easy to use, doesn't require cleaning like previous models, and has no blade.
  • It allows the longest* usage in its category, up to 6 minutes or 14 draws depending on which event occurs first: equivalent to the duration of a cigarette.
  • With IQOS ILUMA and IQOS ILUMA PRIME models, you can have 2 consecutive experiences without waiting times, and up to 20 with IQOS ILUMA ONE.
Take your time to get used to it and learn to use IQOS ILUMA exclusively to ensure a satisfying experience.
*Average consumption time refers to the average duration of consumption experience of individual TEREA references, calculated by sector authorities (Customs and Monopolies Agency) for tax purposes.

IQOS

Maybe you didn't know that excellence is in the details.

The superiority of IQOS ILUMA is evident in all its peculiarities: discover even its most hidden features.

Choose the device and discover functionalities.

IQOS

IQOS ILUMA ONE

IQOS

IQOS ILUMA

IQOS

IQOS ILUMA PRIME

Soft Reset

If your device happens to freeze, start with a soft reset.

  • Simply press the button for 10 seconds; release the button, and all the lights will turn off and then blink twice. The lights will then come back on to confirm the reset.

Device Reset

If yours isn't working even though it's charged, you'll need to reset it. Here's how:

  • Press the button until the lights will be off
  • Release the button; the battery lights will turn off, blink twice, and then come back on, indicating that the initialization has been successful.

Automatic start

The IQOS ILUMA holder begins preheating automatically upon insertion of a SMARTCORE STICK™. This feature can be disabled through the IQOS app.

Lift Up function

Want to know how many uses you have left before needing to recharge the device?
Lift the holder towards you when you're not using IQOS, the lights will indicate the number of remaining uses.

Soft Reset

If your device gets stuck, start by trying a soft reset.

  • Place the Holder into the Pocket Charger and press the button for 10 seconds; then release the button, and all lights will turn off and blink twice. The lights will come back on to confirm the reset.

Device Reset

If yours still isn't working even when fully charged, you'll need to perform a reset. Here's how:

  • Press the Pocket Charger button until the lights go out.
  • Release the button; the battery lights will turn off, blink twice, and then come back on, indicating that the initialization has been successful.

Automatic start

The IQOS ILUMA PRIME holder begins preheating automatically upon insertion of a SMARTCORE STICK™. This feature can be disabled through the IQOS app.

Lift Up function

Want to know how many uses you have left before needing to recharge the device?
Lift the holder towards you when you're not using IQOS, the lights will indicate the number of remaining uses.

Soft Reset

If your device gets stuck, start by trying a soft reset.

  • Place the Holder into the Pocket Charger and press the button for 10 seconds; then release the button, and all lights will turn off and blink twice. The lights will come back on to confirm the reset.

Device Reset

If yours still isn't working even when fully charged, you'll need to perform a reset. Here's how:

  • Press the Pocket Charger button until the lights go out.
  • Release the button; the battery lights will turn off, blink twice, and then come back on, indicating that the initialization has been successful.

Did you know we're with you wherever you go? We support you even outside Italy
with the IQOS International Assistance service.
Additionally, we also offer a replacement for broken IQOS devices, where applicable.



Your first steps with IQOS ILUMA

Using IQOS ILUMA PRIME is easy. Learn how to use, charge your IQOS, and find quick tips.

Discover more

Join IQOS CLUB to access exclusive advantages and privileges, special content, and original experiences.
How to join? It's simple.

  • IQOS

    How to earn points

    Earn IQOS CLUB points to access all exclusive privileges.

  • IQOS

    How to use points

    Request the products in the catalog and have them delivered to your home, in IQOS stores and in participating tobacco shops.

All information on how to use your points and the benefits for each level are provided in the specific section.

Visit the page

Do you have any other questions?
Speak with one of our IQOS Experts.

The YOU & IQOS service is always here for you.
You have many ways to reach out to us.

  • Icona Live Chat

    Chat to our IQOS Experts in real time. They’re available every day from 9AM to 8PM. Just write a message and you will be back within seconds.


    Let’s chat
  • Calendar

    Would you prefer to meet one of our IQOS Experts in person? Come visit us.


    Schedule an appointment
  • Icona Telefono

    Sometimes you just want to hear a human voice.
    We get it. That’s why our phone support line
    connects you directly to an IQOS expert.


    Get in touch
This product is not risk free and provides nicotine, which is addictive. Only for use by adults who would otherwise continue to smoke or use other nicotine products.