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Our circular economy
projects
Learn about the programs we have launched to support the circular economy, such as collecting and taking back old
IQOS and Lil devices to recycle them with high recovery standards and the IQOS Refreshed initiative, which aims to
give a second life to used IQOS Iluma devices and help reduce electronic waste.
We know that real change is only possible if it is shared.
We're just getting started. Let's do it together.
REC, Take-Back, and IQOS Refreshed circularity programs have helped us take a step further.
REC “Recycling for Circular Economy” and Take-Back.
As part of Philip Morris' goal to achieve high standards in terms of waste recycling for a circular economy, Philip Morris Italy has launched the
REC project—Recycling for Circular Economy
Thanks to the REC Circular Economy program, waste from IQOS and Lil devices is delivered to a company specialized in the treatment of electrical and electronic equipment. The company separates the raw materials contained in the devices and then sends them for recovery to achieve Philip Morris' high waste recycling standards.
—dedicated to recycling scrap from IQOS and Lil devices. The project seeks to recover an average of more than 80% of the raw materials they are composed.
Among the raw materials recovered are plastics and metals, magnets, lithium-ion batteries, and circuits, which are essential for many industrial activities.
If you have one or more IQOS or Lil devices that you no longer use, you can drop them off free of charge at IQOS stores and tobacco stores participating in the
If you have one or more IQOS or Lil devices that you no longer use, you can drop them off free of charge at IQOS stores and tobacco stores participating in the
Take-Back
The Take Back initiative, through the Philip Morris Dedicated Flow, collects waste from IQOS and Lil devices and sends it to the specialized treatment company that carries out the recycling activities. The goal is to achieve higher Philip Morris recovery standards under the REC project (with a recovery target of more than 80% of the raw materials in the devices on average).
initiative through the Philip Morris
Dedicated Flow
Philip Morris has activated a Dedicated Flow with Logista under the Program Agreement signed with the Italian Tobacconists Federation, the Environmental and Energy Security Department (MASE), and the RAEE Coordination Center for the collection and take-back of electronic cigarette and tobacco heating device waste and for subsequent recycling.
so that we can recycle them to meet REC targets, thus turning waste into a resource.
Find all the stores participating in Take-Back programs through the store locator.
IQOS ILUMA Refreshed range
Philip Morris International promoted the premium IQOS Refreshed initiative, which aims to give a second life to Iluma devices returned by consumers, helping to reduce the creation of electronic waste.
Used IQOS ILUMA devices become IQOS Refreshed only after being inspected, cleaned, sanitized, and tested by our experts with the utmost care. Aesthetic and functional components and batteries are replaced when required according to the condition of the device received. It also ensures that the latest firmware has been installed on the device.
IQOS Refreshed is only available in Italy as part of limited initiatives.
We have gone one step further with REC, Take-Back, and IQOS Refreshed.
IQOS Refreshed is only available in Italy as part of limited initiatives.
We have gone one step further with REC, Take-Back, and IQOS Refreshed.
Other Circular Economy Projects
Quid for IQOS
On Women's Day 2022, IQOS began its Italian partnership with Quid, an ethical and sustainable fashion social enterprise. Quid makes the world of work accessible to those most at risk of exclusion and discrimination in Italy, with a particular focus on women, by having them create clothing and accessories by recovering surplus fabrics from large textile and fashion companies that would otherwise become waste. Quid has made several special editions of accessories for IQOS, using reclaimed fabrics exclusively for IQOS Club users. IQOS has also supported two critical projects that benefit Quid and the women who work there and have sought and found redemption in their work: Quid Lab and Worldplaces. The IQOS Club users community supported that project with generous participation and a fundraising campaign in 2023 by donating Club points. Through the clubbers' contribution, which IQOS doubled, Quid created a training and professional development pathway for women with a history of work exclusion.
On Women's Day 2022, IQOS began its Italian partnership with Quid, an ethical and sustainable fashion social enterprise. Quid makes the world of work accessible to those most at risk of exclusion and discrimination in Italy, with a particular focus on women, by having them create clothing and accessories by recovering surplus fabrics from large textile and fashion companies that would otherwise become waste. Quid has made several special editions of accessories for IQOS, using reclaimed fabrics exclusively for IQOS Club users. IQOS has also supported two critical projects that benefit Quid and the women who work there and have sought and found redemption in their work: Quid Lab and Worldplaces. The IQOS Club users community supported that project with generous participation and a fundraising campaign in 2023 by donating Club points. Through the clubbers' contribution, which IQOS doubled, Quid created a training and professional development pathway for women with a history of work exclusion.
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