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This website contains information about our smoke-free products and we need your age to make sure that you are an adult in Italy who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults. Please visit the Important Information page of this website for further risk information.

IQOS ILUMA is designed to be used only with SMARTCORE STICKS™. Discover where to find them.

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Find our best at our IQOS Stores

Our Services

All IQOS Stores & Retailers in Italy

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Discover the two options for the IQOS free trial

  • Try IQOS ILUMA devices for 14 days, with the phone support from an IQOS Expert.

    * Try out the devices in one of our IQOS Stores with the help of our Shop Assistant.

Discover more
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Book an appointment

Come visit us to discover our products, try and buy them, or receive support. You can easily come without waiting and you will have a dedicated IQOS Expert for you.

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This product is not risk free and provides nicotine, which is addictive. Only for use by adults who would otherwise continue to smoke or use other nicotine products.