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CONTINUE
Now with
Auto Start.
Now with Auto Start.
Now with
Touch Screen and
Pause Mode.
*Offer valid with the purchase of an IQOS ILUMA i PRIME, IQOS ILUMA i, IQOS ILUMA or IQOS ILUMA ONE device (excluding the IQOS ILUMA i ONE device) and one accessory of your choice from the available options, Not combinable with other ongoing promotions valid until May 12th.
*Initiative valid for the purchase of an IQOS ILUMA ONE device. Cannot be combined with other ongoing initiatives. Valid until May 31st.
Free engraving on
IQOS ILUMA i ONE
Start now
Discover the new
IQOS ILUMA i
Discover more
IQOS ILUMA line with free accessory
Find out more
New IQOS ILUMA
i ONE a 29€
Buy now
Free engraving on
IQOS ILUMA i
Start now
IQOS ILUMA range
with free accessory
Discover more
Free shipping
from 29€
Payment in 3
installment
Free return
All colors that
you want
We accept:
You can pay with more than
8 different payment methods
New IQOS ILUMA i
Your experience in one touch. 3 new advanced features:
Touch Screen
Pause Mode
FlexBattery
Try now
pay later.
Try IQOS ILUMA i PRIME or IQOS ILUMA i for free at home by choosing from all the colors available.
If you decide to keep the device, you will pay at the end of the 30-day trial period.
Initiative not valid for IQOS ILUMA and Lil SOLID users. Prepaid and PostePay cards are not permitted. Initiative valid for the purchase of the first device of IQOS ILUMA i PRIME or IQOS ILUMA i. Not cumulative with other current initiatives.
The IQOS Tobacco heater
IQOS is a viable alternative to traditional smoking.
At the root of it all is heat.
We chose to heat tobacco instead of burning it, and in this way, we were able to create alternative products to traditional cigarettes.
IQOS ILUMA.
Next level technology.
The new SMARTCORE INDUCTION SYSTEM™ designed for IQOS ILUMA is the innovative blade-free induction system that heats specially designed tobacco sticks from the inside.
The SMARTCORE INDUCTION SYSTEM™ and its SMARTCORE STICKS™ have been developed to make your experience even easier.
A tip that worth for two.
Do you want to be part of IQOS world?
Ask for the invitation corde to an IQOS user friend and discover how to get a discount on the purchase of your first device.
If you already use IQOS.
Invite your adult smoker friends who are interested in discovering IQOS. If 3 friends make a purchase by December, you’ll get the new IQOS ILUMA i for 0 points on IQOS CLUB.
IQOS ILUMA is designed to be used only with SMARTCORE STICKS™.
Explore our portfolio
Find your perfect IQOS match
All the colors
that you want.
On iqos.com you can find all the colorations of devices and accessories of IQOS ILUMA range.
Make unique your IQOS ILUMA until last detail.
IQOS ILUMA and electronic cigarettes: how they work and differences
What makes IQOS ILUMA devices unique, and what is the difference from electronic cigarettes? Let's find out together.
IQOS ILUMA devices, thanks to SMARTCORE INDUCTION SYSTEMTM technology, heat the tobacco by induction thanks to a heating element inside the SMARTCORE STICKSTM, specially designed for IQOS ILUMA, offering the authentic taste of tobacco and satisfaction similar to that of a cigarette* but without smoke and ash.
Electronic cigarettes heat liquids that may or may not contain nicotine, while IQOS ILUMA thanks to its SMARTCORE INDUCTION SYSTEMTM heats specially designed tobacco sticks from the inside at a constant lower temperature without generating combustion.
Both systems are combustion-free and therefore they do not produce smoke or ash.
*Based on studies conducted in Italy and Japan on 714 IQOS users between Nov 2020 and March 2021.
Featured news
Blog
May: discover the promotion on the IQOS ILUMA i line with a free accessory
05/05/2025. The day for you. This month, for Mother's Day, choose the IQOS ILUMA i line with a free accessory. This spring find the right accessory for you: the initiatives are valid from 5th to 12th May. Also, from 5 May find out in selected IQOS shops which form of curiosity drives you. Curious?
Blog
Switch to IQOS ILUMA from 9€ with the Trade-in initiative
05/05/2025. If If you own an IQOS device with blade, Lil SOLID 2.0 or Lil SOLID Ez that you no longer use, in IQOS stores and tobacco shops participating in the Take Back initiative, if they also participate in the Trade-in initiative, you can leave your IQOS and/or Lil device that you no longer use and buy an IQOS ILUMA device at a special price. Find out more.
Blog
IQOS at Milano Design Week 2025
08/04/2025. 2025 will be the eighth year for IQOS at Milan Design Week, where it will be present from 8 to 13 April with a Lounge in the spaces of Opificio 31 in via Tortona. The central theme of this edition of Milan Design Week 2025 is ‘Connected Worlds’. IQOS together with Seletti, a brand known for its creativity and unconventional approach, will present the new experiential project ‘IQOS Curious X’: Sensorium Piazza.
Blog
IQOS ILUMA i: the new IQOS ILUMA i device in Italy
07/04/2025. Finally in Italy a new IQOS ILUMA i device. Iconic, advanced this is the new IQOS ILUMA i. Find out more.
Blog
IQOS and electronic cigarette: the world of smoke-free alternatives
31/01/2025. Let's figure out together how two different technologies can satisfy a smokers’ common need: finding an alternative to cigarettes and traditional smoking without combustion, smoke, ash and smell.
Designing a smoke-free future.
From burning to heating, From cigarette smoke to tobacco vapour.
After years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke or use other nicotine products access to better alternatives to cigarettes.