Please enter your date of birth to confirm you are an adult user of nicotine or tobacco products

Confirm

Sorry,
this website is intended only for users of nicotine or tobacco products who are over 18.

We Care

This website contains information about our smoke-free products and we need your age to make sure that you are an adult in Italy who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults. Please visit the Important Information page of this website for further risk information.
Spedizione gratuita

Free shipping
from 29€

Rate

Payment in 3
installment

Reso

Free return

Color

All colors that
you want

The IQOS Tobacco heater

IQOS is a viable alternative to traditional smoking.
At the root of it all is heat.
We chose to heat tobacco instead of burning it, and in this way, we were able to create alternative products to traditional cigarettes.

Discover IQOS
A hand holding an IQOS ILUMA device and a charger on a table.

IQOS ILUMA.
Next level technology.

The new SMARTCORE INDUCTION SYSTEM™ designed for IQOS ILUMA is the innovative blade-free induction system that heats specially designed tobacco sticks from the inside.
The SMARTCORE INDUCTION SYSTEM™ and its SMARTCORE STICKS™ have been developed to make your experience even easier.

Discover more

An IQOS ILUMA Holder.

A tip that worth for two.

Do you want to be part of IQOS world?

Ask for the invitation corde to an IQOS user friend and discover how to purchase your first device with up to 20€ discount.

Discover more

If you already use IQOS.

Invite your interested adult smoking friends to know IQOS. If they purchase, you will have the chance to get up to 60€ voucher discount.

Invite friends

An IQOS ILUMA Holder.
IQOS
IQOS

The favourites among the IQOS Community.

The IQOS Community has chosen Pebble Greyas its favorite colour for the IQOS ILUMA device.

And what is yours?

Discover more

Explore our portfolio

Find your perfect IQOS match

Three IQOS ILUMA PRIME devices: jade green, gold khaki and bronze taupe.

All the colors
that you want.

On iqos.com you can find all the colorations of devices and accessories of IQOS ILUMA range.

Make unique your IQOS ILUMA until last detail.

Customize your IQOS

Featured news

Blog

June: discover the new IQOS ILUMA Limited Edition Neon Purple

17/06/2024. The new IQOS ILUMA Limited Edition Neon Purple has arrived. If you have a foil device, it's time to upgrade to the IQOS ILUMA line, no foil and no cleaning. Discover the promotions for IQOS ILUMA ONE for IQOS ILUMA PRIME and the offer valid on the purchase of the first Lil SOLID Ez device for €9.99 on iqos.com.

Blog

Switch to IQOS ILUMA from 1€ with the Trade-in initiative

07/05/2024. If you own an IQOS device with blade or Lil SOLID 2.0 that you no longer use, in IQOS stores and tobacco shops participating in the Take Back initiative, if they also participate in the Trade-in initiative, you can leave your IQOS and/or Lil device that you no longer use and buy an IQOS ILUMA at a special price. Find out more.

Blog

REC and IQOS Refreshed, the circular economy projects of IQOS and Lil

10/04/2024. REC and IQOS Refreshed are important pieces that add to Philip Morris Italia's commitment to the sustainability strategy of its supply chain.

Blog

Tobacco heaters: find out what they are and how they work

26/04/2023. What is a Tobacco Heater? Learn more about the details and how the innovative tobacco heating devices work.

Blog

IQOS ILUMA: the differences of alternatives to the traditional cigarette

10/03/2023. Why choose IQOS ILUMA? Discover every heat-not-burn tobacco features and the differences between IQOS ILUMA, cigarettes and electronic cigarettes.

Blog

IQOS and electronic cigarette: a new world?

30/09/2019. Let's figure out together how two different technologies can satisfy a smokers’ common need: finding an alternative to cigarettes and traditional smoking without combustion, smoke, ash and smell.

A tip that worth for two.

Do you want to be part of IQOS world?

Ask for the invitation corde to an IQOS user friend and discover how to purchase your first device with 10€ discount.

Discover more

If you already use IQOS.

Share your invitation code with your adult smoker friends and you can have the chance to get up to 20€ voucher discount.

Invite friends

An IQOS ILUMA Holder.
This product is not risk free and provides nicotine, which is addictive. Only for use by adults who would otherwise continue to smoke or use other nicotine products.