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Are you smoker?
Only for you,
a unique offer.
30 days to change your mind and make a free return.
Don't miss this
opportunity.
Buy two accessiores
and the third one is free.
*Promotion valid until 31/12 or while stocks last on a selection of accessories. Device not included
Discover Invite
a Friend Initiative
Discover more
Your style.
Your IQOS ILUMA
Customize now
Find IQOS
ILUMA ONE in store
Discover where
The IQOS Tobacco heater
IQOS is a viable alternative to traditional smoking.
At the root of it all is heat.
We chose to heat tobacco instead of burning it, and in this way, we were able to create alternative products to traditional cigarettes.
IQOS ILUMA.
Next level technology.
The new SMARTCORE INDUCTION SYSTEM™ designed for IQOS ILUMA is the innovative blade-free induction system that heats specially designed tobacco sticks from the inside.
The SMARTCORE INDUCTION SYSTEM™ and its SMARTCORE STICKS™ have been developed to make your experience even easier.
A tip that worth for two.
Do you want to be part of IQOS world?
Ask for the invitation corde to an IQOS user friend and discover how to purchase your first device with 10€ discount.
If you already use IQOS.
Share your invitation code with your adult smoker friends and you can have the chance to get up to 20€ voucher discount.
The favourites among the IQOS Community.
The IQOS Community has chosen Pebble Greyas its favorite colour for the IQOS ILUMA device.
And what is yours?
IQOS ILUMA is designed to be used only with SMARTCORE STICKS™.
Hard to choose?
Compare the devices from IQOS ILUMA range to discover which one is right for you.
New
IQOS ILUMA PRIME
Refined and elegant.
New
IQOS ILUMA
Iconic design. Enhanced.
New
IQOS ILUMA ONE
Sleek and smart.
Your style.
Your IQOS ILUMA.
Discover the widest range of accessories ever with hundreds of ways to personalise your device.
It's time to make your IQOS ILUMA unique down to the last detail.
IQOS ILUMA and electronic cigarettes: how they work and differences
What makes IQOS ILUMA devices unique, and what is the difference from electronic cigarettes? Let's find out together.
IQOS ILUMA devices, thanks to SMARTCORE INDUCTION SYSTEMTM technology, heat the tobacco by induction thanks to a heating element inside the SMARTCORE STICKSTM, specially designed for IQOS ILUMA, offering the authentic taste of tobacco and satisfaction similar to that of a cigarette* but without smoke and ash.
Electronic cigarettes heat liquids that may or may not contain nicotine, while IQOS ILUMA thanks to its SMARTCORE INDUCTION SYSTEMTM heats specially designed tobacco sticks from the inside at a constant lower temperature without generating combustion.
Both systems are combustion-free and therefore they do not produce smoke or ash.
*Based on studies conducted in Italy and Japan on 714 IQOS users between Nov 2020 and March 2021.
Featured news
Blog
Personalise your IQOS ILUMA for autumn season with the accessories
21/09/2023. Discover the combinations of accessories that IQOS has designed for autumn 2023 and make unique your device IQOS ILUMA, IQOS ILUMA PRIME and IQOS ILUMA ONE inspired by the colors of the season.
Blog
September IQOS: if you use blade device discover the promo for IQOS ILUMA
04/09/2023. Not yet switched to IQOS ILUMA? Discover the initiative dedicated to those who already use devices with blade or pin. It continues accessories promo: if you buy two accessories IQOS ILUMA, the third is free. Discover also Lil SOLID 2.0 at a single price: by purchasing the device you will receive a Styler Deco for free. It continues the initiative dedicated to IQOS ILUMA ONE. Read more.
Blog
Purchases on iqos.com and pay in 3 interest-free installments
06/07/2023. Credit cards, debit cards, PayPal, cash on delivery, interest-free payment in 3 installments with Klarna: discover all the payment options on iqos.com.
Blog
Tobacco heaters: find out what they are and how they work
26/04/2023. What is a Tobacco Heater? Learn more about the details and how the innovative tobacco heating devices work.
Blog
IQOS ILUMA: the advantages of alternatives to the traditional cigarette
10/03/2023. Why choose IQOS ILUMA? Discover every benefit of heat-not-burn tobacco and the differences between IQOS ILUMA, cigarettes and electronic cigarettes.
Blog
IQOS and electronic cigarette: a new world?
30/09/2019. Let's figure out together how two different technologies can satisfy a smokers’ common need: finding an alternative to cigarettes and traditional smoking without combustion, smoke, ash and smell.
Designing a smoke-free future.
From burning to heating, From cigarette smoke to tobacco vapour.
After years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke or use other nicotine products access to better alternatives to cigarettes.