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The IQOS stores at home
Thanks to the IQOS video call service, active in the main Italian cities, you can live a new shopping experience in the store from the comfort of your home and receive your purchases in just 3 hours.
What is IQOS?
IQOS offers adult smokers something different to cigarettes. What we offer is better, satisfying alternatives to continued smoking with a range of smoke-free heated tobacco and vaping products.*
Discover IQOS
TOGETHER.
FORWARD.
Change starts with the smallest of steps. Whether you’re an adult smoker ready to move on to a better alternative to continued smoking, or you’ve already made the switch, IQOS is by your side.*
IQOS 3 DUO
IQOS TECHNOLOGY
Behind each IQOS device there are years of scientific research and advanced technologic expertise. When you light a cigarette, the tobacco burns at a controlled temperature at the tip, creating smoke and ash. IQOS heats tobacco to a controlled temperature, releasing the true tobacco flavour and nicotine without burning the tobacco
lil SOLID 2.0
Robust and
reliable.
lil SOLID's pin heating technology gives you tobacco taste without fire, ash and smoke.
Lil SOLID 2.0 is the alternative that heats tobacco instead of burning it for those who have not yet found the right device.
Find your ideal match.
Compare devices.
IQOS 3 DUO
Ready when you are.
IQOS 3 MULTI
Portable. All-in-one device.
lil SOLID 2.0
Plain and simple.
ALWAYS READY
IQOS heats tobacco, without burning it. That makes for an alternative to cigarettes. No smoke, no ash, no lingering smell.
Your IQOS, your way
Customise IQOS to suit your style. Make a bold statement, dress it up in a variety of design combos. Whatever you choose, bring your true colours to your IQOS experience.
Personalise your IQOSFeatured news
Blog
April 2022, discover the new IQOS promotion
21/04/2022. April is full of promotions on IQOS devices and accessories. Discover the offers on our shop online and in IQOS stores or in tobacco shops participating in the initiative.
Blog
How to update IQOS using the firmware upgrade
14/04/2022. Take care of your device and upgrade IQOS 3 DUO firmware for better performance. Quick and easy: in a few minutes, you can download the latest version of the software available to improve the charging times of your device. Find out more about how to proceed.
Blog
lil SOLID 2.0, the new heated tobacco device
01/02/2022. IQOS presents lil SOLID 2.0, an all-in-one device, durable and easy to use, new in design and shape. What are the main features of lil SOLID 2.0? Discover the new device’s technology that heats tobacco without burning it.
Blog
IQOS and electronic cigarette: a new world?
30/09/2019. Let's figure out together how two different technologies can satisfy a smokers’ common need: finding an alternative to cigarettes and traditional smoking without combustion, smoke, ash and smell.
Designing a smoke-free future
From burning to heating, From cigarette smoke to tobacco vapour. After years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke or use other nicotine products access to better alternatives to cigarettes.