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What is IQOS?
IQOS is a viable alternative to traditional smoking.
At the root of it all is heat.
We chose to heat tobacco instead of burning it, and in this way, we were able to create alternative products to traditional cigarettes.
IQOS ILUMA.
Next level technology.
The new SMARTCORE INDUCTION SYSTEM™ designed for IQOS ILUMA is the innovative blade-free induction system that heats specially designed tobacco sticks from the inside.
The SMARTCORE INDUCTION SYSTEM™ and its SMARTCORE STICKS™ have been developed to make your experience even easier.
IQOS ILUMA PRIME New
Refined and elegant.
Made of anodized aluminum.
Induction technology, no blade, no cleaning.
IQOS ILUMA is designed to be used only with SMARTCORE STICKS™.
Hard to choose?
Compare the devices from IQOS ILUMA range to discover which one is right for you.
New
IQOS ILUMA PRIME
Refined and elegant.
New
IQOS ILUMA
Iconic design. Enhanced.
Your style.
Your IQOS ILUMA.
Discover the widest range of accessories ever with hundreds of ways to personalise your device.
It's time to make your IQOS ILUMA unique down to the last detail.
Featured news
Blog
The winter 2022 customizations of the new IQOS ILUMA line
02/12/2022. Many ways to make your IQOS ILUMA device unique: let's discover together the different configurations designed for the winter season.
Blog
Discover the widest range of accessories ever from the IQOS ILUMA line
28/11/2022. We introduce you to the devices of the IQOS ILUMA line, customizable in every detail. Explore the collection of accessories and make your IQOS ILUMA model unique.
Blog
What are the differences between the IQOS ILUMA and IQOS 3 DUO models?
22/11/2022. What distinguishes IQOS ILUMA from IQOS 3 DUO? Let's compare the two models and explore the new superior user experience of the IQOS ILUMA line.
Blog
New for November: pre-order IQOS ILUMA, the next level
21/11/2022. Pre-order IQOS ILUMA, the next level device soon to be available online, in IQOS stores and tobacco shops.
Blog
The differences between IQOS ILUMA PRIME and IQOS ILUMA
15/11/2022. Let's find out the features and differences between the two models of the new revolutionary line: IQOS ILUMA PRIME and IQOS ILUMA. IQOS ILUMA takes heated tobacco to the next level over previous IQOS models.
Blog
IQOS and electronic cigarette: a new world?
30/09/2019. Let's figure out together how two different technologies can satisfy a smokers’ common need: finding an alternative to cigarettes and traditional smoking without combustion, smoke, ash and smell.
Designing a smoke-free future.
From burning to heating, From cigarette smoke to tobacco vapour.
After years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke or use other nicotine products access to better alternatives to cigarettes.