What is IQOS?
IQOS is a viable alternative to traditional smoking.
At the root of it all is heat.
We chose to heat tobacco instead of burning it, and in this way, we were able to create alternative products to traditional cigarettes.

IQOS ILUMA.
Next level technology.
The new SMARTCORE INDUCTION SYSTEM™ designed for IQOS ILUMA is the innovative blade-free induction system that heats specially designed tobacco sticks from the inside.
The SMARTCORE INDUCTION SYSTEM™ and its SMARTCORE STICKS™ have been developed to make your experience even easier.

A tip that worth for two.
Do you want to be part of IQOS world?
Ask for the invitation corde to an IQOS user friend and discover how to purchase your first device with 10€ discount.
If you already use IQOS.
Share your invitation code with your adult smoker friends and you can have the chance to get up to 20€ voucher discount.



The favourites among the IQOS Community.
The IQOS Community has chosen Pebble Greyas its favorite colour for the IQOS ILUMA device.
And what is yours?
IQOS ILUMA is designed to be used only with SMARTCORE STICKS™.
Hard to choose?
Compare the devices from IQOS ILUMA range to discover which one is right for you.

Your style.
Your IQOS ILUMA.
Discover the widest range of accessories ever with hundreds of ways to personalise your device.
It's time to make your IQOS ILUMA unique down to the last detail.
Featured news
Blog
IQOS in May: Lil Solid 2.0 and Limited Edition Accesories IQOS ILUMA x kolor
25/05/2023. From May you can find Lil SOLID 2.0 for €29 on the online shop. The device will also allow you to access the IQOS CLUB. In addition, you will be able to discover the new collection of IQOS ILUMA x kolor accessories.
Blog
Try IQOS for free for 14 days: for you, IQOS ILUMA and Lil SOLID 2.0
18/05/2023. Are you an adult smoker and looking for an alternative to cigarettes? Discover IQOS and Lil SOLID 2.0 with the free trial for 14 days.
Blog
Tobacco heaters: find out what they are and how they work
26/04/2023. What is a Tobacco Heater? Learn more about the details and how the innovative tobacco heating devices work.
Blog
IQOS looks to the future to Milano Design Week 2023 (Quiz)
18/04/2023. Find out more about IQOS' participation in Milan Design Week 2023: the collaboration with Fabio Novembre, the limited edition accessories for IQOS ILUMA PRIME and all the editions of the last few years.
Blog
IQOS ILUMA: the advantages of alternatives to the traditional cigarette
10/03/2023. Why choose IQOS ILUMA? Discover every benefit of heat-not-burn tobacco and the differences between IQOS ILUMA, cigarettes and electronic cigarettes.
Blog
IQOS and electronic cigarette: a new world?
30/09/2019. Let's figure out together how two different technologies can satisfy a smokers’ common need: finding an alternative to cigarettes and traditional smoking without combustion, smoke, ash and smell.