Are you an adult smoker?
Switch to a smoke-free and
ash-free alternative.IQOS is a viable alternative to traditional smoking.
At the root of it all is heat.
We chose to heat tobacco instead of burning it, and in this way, we were able to create alternative products to traditional cigarettes.
The new SMARTCORE INDUCTION SYSTEM™ designed for IQOS ILUMA is the innovative blade-free induction system that heats specially designed tobacco sticks from the inside.
The SMARTCORE INDUCTION SYSTEM™ and its SMARTCORE STICKS™ have been developed to make your experience even easier.
Do you want to be part of IQOS world?
Ask for the invitation corde to an IQOS user friend and discover how to purchase your first device with up to 20€ discount.
If you already use IQOS.
Invite your interested adult smoking friends to know IQOS. If they purchase, you will have the chance to get up to 60€ voucher discount.
The IQOS Community has chosen Pebble Greyas its favorite colour for the IQOS ILUMA device.
And what is yours?
Find your perfect IQOS match
On iqos.com you can find all the colorations of devices and accessories of IQOS ILUMA range.
Make unique your IQOS ILUMA until last detail.
Blog
02/09/2024. If you own a blade device, it's time to upgrade to the IQOS ILUMA line, no blade and no cleaning: discover the promotions in case of first device for IQOS ILUMA ONE and IQOS ILUMA. The new IQOS ILUMA Limited Edition Neon Purple has arrived.
Blog
01/08/2024. If you own an IQOS device with blade or Lil SOLID 2.0 that you no longer use, in IQOS stores and tobacco shops participating in the Take Back initiative, if they also participate in the Trade-in initiative, you can leave your IQOS and/or Lil device that you no longer use and buy an IQOS ILUMA at a special price. Find out more.
Blog
10/04/2024. REC and IQOS Refreshed are important pieces that add to Philip Morris Italia's commitment to the sustainability strategy of its supply chain.
Blog
26/04/2023. What is a Tobacco Heater? Learn more about the details and how the innovative tobacco heating devices work.
Blog
10/03/2023. Why choose IQOS ILUMA? Discover every heat-not-burn tobacco features and the differences between IQOS ILUMA, cigarettes and electronic cigarettes.
Blog
30/09/2019. Let's figure out together how two different technologies can satisfy a smokers’ common need: finding an alternative to cigarettes and traditional smoking without combustion, smoke, ash and smell.
Do you want to be part of IQOS world?
Ask for the invitation corde to an IQOS user friend and discover how to purchase your first device with 10€ discount.
If you already use IQOS.
Share your invitation code with your adult smoker friends and you can have the chance to get up to 20€ voucher discount.