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This website contains information about our smoke-free products and we need your age to make sure that you are an adult in Italy who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults. Please visit the Important Information page of this website for further risk information.

The IQOS Tobacco heater

IQOS is a viable alternative to traditional smoking.
At the root of it all is heat.
We chose to heat tobacco instead of burning it, and in this way, we were able to create alternative products to traditional cigarettes.

Discover IQOS
A hand holding an IQOS ILUMA device and a charger on a table.

Next level technology.

The new SMARTCORE INDUCTION SYSTEM™ designed for IQOS ILUMA is the innovative blade-free induction system that heats specially designed tobacco sticks from the inside.
The SMARTCORE INDUCTION SYSTEM™ and its SMARTCORE STICKS™ have been developed to make your experience even easier.

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A tip that worth for two.

Do you want to be part of IQOS world?

Ask for the invitation corde to an IQOS user friend and discover how to purchase your first device with 10€ discount.

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If you already use IQOS.

Share your invitation code with your adult smoker friends and you can have the chance to get up to 20€ voucher discount.

Invite friends


The favourites among the IQOS Community.

The IQOS Community has chosen Pebble Greyas its favorite colour for the IQOS ILUMA device.

And what is yours?

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Hard to choose?

Compare the devices from IQOS ILUMA range to discover which one is right for you.

Three IQOS ILUMA PRIME devices: jade green, gold khaki and bronze taupe.

Your style.

Discover the widest range of accessories ever with hundreds of ways to personalise your device.

It's time to make your IQOS ILUMA unique down to the last detail.

Customize your IQOS

Featured news


Personalise your IQOS ILUMA for autumn season with the accessories

21/09/2023. Discover the combinations of accessories that IQOS has designed for autumn 2023 and make unique your device IQOS ILUMA, IQOS ILUMA PRIME and IQOS ILUMA ONE inspired by the colors of the season.


September IQOS: if you use blade device discover the promo for IQOS ILUMA

04/09/2023. Not yet switched to IQOS ILUMA? Discover the initiative dedicated to those who already use devices with blade or pin. It continues accessories promo: if you buy two accessories IQOS ILUMA, the third is free. Discover also Lil SOLID 2.0 at a single price: by purchasing the device you will receive a Styler Deco for free. It continues the initiative dedicated to IQOS ILUMA ONE. Read more.


Purchases on and pay in 3 interest-free installments

06/07/2023. Credit cards, debit cards, PayPal, cash on delivery, interest-free payment in 3 installments with Klarna: discover all the payment options on


Tobacco heaters: find out what they are and how they work

26/04/2023. What is a Tobacco Heater? Learn more about the details and how the innovative tobacco heating devices work.


IQOS ILUMA: the advantages of alternatives to the traditional cigarette

10/03/2023. Why choose IQOS ILUMA? Discover every benefit of heat-not-burn tobacco and the differences between IQOS ILUMA, cigarettes and electronic cigarettes.


IQOS and electronic cigarette: a new world?

30/09/2019. Let's figure out together how two different technologies can satisfy a smokers’ common need: finding an alternative to cigarettes and traditional smoking without combustion, smoke, ash and smell.

This product is not risk free and provides nicotine, which is addictive. Only for use by adults who would otherwise continue to smoke or use other nicotine products.