Please enter your date of birth to confirm you are an adult user of nicotine or tobacco products


this website is intended only for users of nicotine or tobacco products who are over 18.

We Care

This website contains information about our smoke-free products and we need your age to make sure that you are an adult in Italy who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults. Please visit the Important Information page of this website for further risk information.

The IQOS Tobacco heater

IQOS is a viable alternative to traditional smoking.
At the root of it all is heat.
We chose to heat tobacco instead of burning it, and in this way, we were able to create alternative products to traditional cigarettes.

Discover IQOS
A hand holding an IQOS ILUMA device and a charger on a table.

Next level technology.

The new SMARTCORE INDUCTION SYSTEM™ designed for IQOS ILUMA is the innovative blade-free induction system that heats specially designed tobacco sticks from the inside.
The SMARTCORE INDUCTION SYSTEM™ and its SMARTCORE STICKS™ have been developed to make your experience even easier.

Discover more


A tip that worth for two.

Do you want to be part of IQOS world?

Ask for the invitation corde to an IQOS user friend and discover how to purchase your first device with up to 20€ discount.

Discover more

If you already use IQOS.

Invite your interested adult smoking friends to know IQOS. If they purchase, you will have the chance to get up to 60€ voucher discount.

Invite friends


The favourites among the IQOS Community.

The IQOS Community has chosen Pebble Greyas its favorite colour for the IQOS ILUMA device.

And what is yours?

Discover more

Explore our portfolio

Find your perfect IQOS match

Three IQOS ILUMA PRIME devices: jade green, gold khaki and bronze taupe.

All the colors
that you want.

On you can find all the colorations of devices and accessories of IQOS ILUMA range.

Make unique your IQOS ILUMA until last detail.

Customize your IQOS

Featured news


May: discover the promo on IQOS ILUMA ONE

23/05/2024. If you own a blade device, it's time to upgrade to the IQOS ILUMA range, no blade and no cleaning. Discover the promotions for IQOS ILUMA ONE for IQOS ILUMA PRIME and the offer valid on the purchase of the first Lil SOLID Ez device for 9.99€ on


Leave your previous generation IQOS/Lil in the shop and switch to IQOS ILUMA

07/05/2024. If you own an IQOS device with blade or Lil SOLID 2.0 that you no longer use, only in IQOS shops participating in the Take Back initiative, if they also participate in the Trade-in initiative, you can leave your IQOS and/or Lil device that you no longer use and buy an IQOS ILUMA at a special price. Find out more.


REC and IQOS Refreshed, the circular economy projects of IQOS and Lil

10/04/2024. REC and IQOS Refreshed are important pieces that add to Philip Morris Italia's commitment to the sustainability strategy of its supply chain.


Tobacco heaters: find out what they are and how they work

26/04/2023. What is a Tobacco Heater? Learn more about the details and how the innovative tobacco heating devices work.


IQOS ILUMA: the advantages of alternatives to the traditional cigarette

10/03/2023. Why choose IQOS ILUMA? Discover every benefit of heat-not-burn tobacco and the differences between IQOS ILUMA, cigarettes and electronic cigarettes.


IQOS and electronic cigarette: a new world?

30/09/2019. Let's figure out together how two different technologies can satisfy a smokers’ common need: finding an alternative to cigarettes and traditional smoking without combustion, smoke, ash and smell.

This product is not risk free and provides nicotine, which is addictive. Only for use by adults who would otherwise continue to smoke or use other nicotine products.