IQOS heats tobacco, does not burn it.
IQOS has real tobacco, free fromash and smoke. IQOS is an alternative to smoking cigarettes.
Discover New IQOS 3 Duo.
Inspired by your feedback, designed around your needs.
Discover IQOS devices
You might be wondering: “Which IQOS is right for me?”. Thankfully, you’ve got options
Tougher, faster, better. Contemporary design, improved functionality, wide range of customization option. .
Our all in one pocket size solution; alone or to complement your IQOS experience - consecutive usage experiences.
Classic, intuitive and user-friendly, at the most affordable price, this device is perfect for all your tobacco experience.
SCIENCE AND TECHNOLOGY
EVERY ELEMENT COUNTS
Behind each IQOS device are years of scientific research and technological expertise. It was our dream and our team of scientists’ ingenuity that enabled us to develop HeatContro technology. HeatControl Technology heats tobacco up to 350°C, instead of burning it - like cigarettes, giving you the true taste of real tobacco. IQOS delivers the best when it comes to science and technology.
MAKE IT YOURS
Customize your IQOS to match your style or make a bold statement, dress it up in a variety of design combos.
Whatever you choose, bring your true colors to your IQOS experience.
Designing a smoke-free future
After thousands of years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke, access to an alternatives.