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Make it unique.
Online only, you can personalize your device with your name.
IQOS ILUMA i line
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IQOS ILUMA x Seletti Limited Edition accessories.
Dress your device up with bold and unique accessories.
Make your IQOS ILUMA unique
Buy a device from the IQOS ILUMA i line for an advanced user experience and personalize it by engraving a word that represents yourself or the date of an unforgettable day.
Free on your first device.
The IQOS Tobacco heater
IQOS is a viable alternative to traditional smoking.
At the root of it all is heat.
We chose to heat tobacco instead of burning it, and in this way, we were able to create alternative products to traditional cigarettes.
IQOS ILUMA.
Next level technology.
The new SMARTCORE INDUCTION SYSTEM™ designed for IQOS ILUMA is the innovative blade-free induction system that heats specially designed tobacco sticks from the inside.
The SMARTCORE INDUCTION SYSTEM™ and its SMARTCORE STICKS™ have been developed to make your experience even easier.
A tip that worth for two.
Do you want to be part of IQOS world?
Ask for the invitation corde to an IQOS user friend and discover how to get a discount on the purchase of your first device.
If you already use IQOS.
Invite your adult smoker friends who are interested in discovering IQOS: receive points for each friend who buys with which to obtain up to €60 in discount vouchers.
IQOS ILUMA is designed to be used only with SMARTCORE STICKS™.
Discover the
ILUMA line
IQOS ILUMA and electronic cigarette: how it works and differences.
What makes the IQOS ILUMA line devices unique and what is the difference with electronic cigarettes? Let's find out together.
IQOS ILUMA devices thanks to technology SMARTCORE INDUCTION SYSTEMTM, they warm from the inside SMARTCORE INDUCTION SYSTEMTM,
specially designed, offering a satisfaction similar to that of a cigarette*, but without smoke and ash.
E-cigarettes heat liquids that contain or do not contain nicotine, while the devices of the IQOS ILUMA lines heat tobacco sticks and aromatic sticks without tobacco and with nicotine from the inside.
Both systems are combustion-free and therefore produce no smoke or ash.
E-cigarettes heat liquids that may or may not contain nicotine, while devices in the IQOS ILUMA line heat tobacco sticks containing nicotine from the inside.
Both systems are combustion-free and therefore produce no smoke or ash.
IQOS ILUMA
Heats tobacco from the inside without burning it to offer its true flavour
Nicotine released from tobacco by heating the stick
Uses specially designed tobacco sticks that leave no tobacco residue. Available in many strength and flavor variations
Satisfaction similar to that of a cigarette*
IQOS ILUMA and
e-cig
No smoke, no ash
No smell of smoke
Rigorous research and development
E-cig
Heats liquids that may or may not contain nicotine
Closed systems use pods with liquid, open systems manually refill the tank with liquid
Nicotine released through the liquid, where present
Wide variety of flavors available
IQOS ILUMA
Heats tobacco from the inside without burning it to offer its true flavour
Nicotine released from tobacco by heating the stick
Uses specially designed tobacco sticks that leave no tobacco residue. Available in many strength and flavor variations
Satisfaction similar to that of a cigarette*
E-cig
Heats liquids that may or may not contain nicotine
Closed systems use pods with liquid, open systems manually refill the tank with liquid
Nicotine released through the liquid, where present
Wide variety of flavors available
IQOS ILUMA and
e-cig
No smoke, no ash
No smell of smoke
Rigorous research and development
*Based on studies conducted in Italy and Japan on a total of 714 IQOS users, Nov2020-Mar2021.
Featured news
Blog
November: discover the new IQOS ILUMA i x Seletti Limited Edition
06/11/2025. The new limited edition has finally arrived: discover IQOS ILUMA i x Seletti Limited Edition. Curious? Read on to find out more.
Blog
Be amazed by IQOS ILUMA i x Seletti Limited Edition
27/10/2025. The new IQOS ILUMA i x Seletti Limited Edition is finally here. The new collection was previewed during ‘Sensorium Worlds’. From today, 27 October 2025, IQOS ILUMA i x Seletti Limited Edition is available on iqos.com and in IQOS stores.
Blog
Stick LEVIA™: double favour. With a click.
09/10/2025. Discover the LEVIA™ nicotine-free aromatic sticks with fresh and fruity aroma, designed for exclusive use with the IQOS ILUMA i and IQOS ILUMA line of devices. Added to the already available variants is the LEVIA PEARL line: sticks with capsule in the filter, in BERRY PEARL and SUMMER PEARL variants.
Blog
IQOS and Seletti: a fusion of innovation and creativity
24/09/2025. What happens when the creative energy of Seletti meets the innovative spirit of IQOS? Relive the collaboration between IQOS and Seletti that began at Milan Design Week 2025. And don't miss Sensorium Worlds, the incredible event by IQOS and Seletti coming in the next few weeks.
Blog
IQOS and electronic cigarette: the world of smoke-free alternatives
31/01/2025. Let's figure out together how two different technologies can satisfy a smokers’ common need: finding an alternative to cigarettes and traditional smoking without combustion, smoke, ash and smell.
Designing a smoke-free future.
From burning to heating, From cigarette smoke to tobacco vapour.
After years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke or use other nicotine products access to better alternatives to cigarettes.
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