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Spedizione gratuita

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from 29€

Rate

Payment in 3
installment

Reso

Free return

Color

All colors that
you want

New IQOS ILUMA i PRIME

Your experience in one touch. 3 new advanced features:

IQOS

Touch Screen

IQOS

Pause Mode

IQOS

FlexBattery

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IQOS
IQOS
IQOS

Try now
pay later.

Try IQOS ILUMA i PRIME for free at home by choosing from all the colors available.
If you decide to keep the device, you will pay at the end of the 30-day trial period.

Discover and try

Initiative not valid for IQOS ILUMA and Lil SOLID users. Prepaid and PostePay cards are not permitted. Initiative valid for the purchase of the first device of IQOS ILUMA i PRIME. Not cumulative with other current initiatives.

IQOS

The IQOS Tobacco heater

IQOS is a viable alternative to traditional smoking.
At the root of it all is heat.
We chose to heat tobacco instead of burning it, and in this way, we were able to create alternative products to traditional cigarettes.

Discover IQOS
A hand holding an IQOS ILUMA device and a charger on a table.

IQOS ILUMA.
Next level technology.

The new SMARTCORE INDUCTION SYSTEM™ designed for IQOS ILUMA is the innovative blade-free induction system that heats specially designed tobacco sticks from the inside.
The SMARTCORE INDUCTION SYSTEM™ and its SMARTCORE STICKS™ have been developed to make your experience even easier.

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An IQOS ILUMA Holder.

A tip that worth for two.

Do you want to be part of IQOS world?

Ask for the invitation corde to an IQOS user friend and discover how to get a discount on the purchase of your first device.

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If you already use IQOS.

Invite your interested adult smoking friends to know IQOS. If they purchase, you will have the chance to get up to 60€ voucher discount.

Invite friends

An IQOS ILUMA Holder.
IQOS
IQOS

The favourites among the IQOS Community.

The IQOS Community has chosen Pebble Greyas its favorite colour for the IQOS ILUMA device.

And what is yours?

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Explore our portfolio

Find your perfect IQOS match

Tre dispositivi IQOS ILUMA PRIMEcon accessori di colori diversi

All the colors
that you want.

On iqos.com you can find all the colorations of devices and accessories of IQOS ILUMA range.

Make unique your IQOS ILUMA until last detail.

Featured news

Blog

April: IQOS ILUMA ONE and IQOS ILUMA in promo

01/04/2025. New season, new choices: discover the April 2025 IQOS ILUMA ONE initiative valid until 31 May. Make a change this spring by purchasing the IQOS ILUMA ONE at the special price of €19* on iqos.com. Don't forget also the promotion on the IQOS ILUMA device for 29€** until April 20th on iqos.com.

Blog

IQOS at Milano Design Week 2025

31/03/2025. 2025 will be the eighth year for IQOS at Milan Design Week, where it will be present from 8 to 13 April with a Lounge in the spaces of Opificio 31 in via Tortona. The central theme of this edition of Milan Design Week 2025 is ‘Connected Worlds’. IQOS together with Seletti, a brand known for its creativity and unconventional approach, will present the new experiential project ‘IQOS Curious X’: Sensorium Piazza.

Blog

IQOS and electronic cigarette: the world of smoke-free alternatives

31/01/2025. Let's figure out together how two different technologies can satisfy a smokers’ common need: finding an alternative to cigarettes and traditional smoking without combustion, smoke, ash and smell.

Blog

Philip Morris International presents the new IQOS ILUMA i PRIME in Italy

10/10/2024. inally in Italy the new IQOS ILUMA i PRIME device, the most advanced in Philip Morris International's portfolio of non-combustion products. Find out more.

Blog

Switch to IQOS ILUMA from 19€ with the Trade-in initiative

01/10/2024. If you own an IQOS device with blade or Lil SOLID 2.0 that you no longer use, in IQOS stores and tobacco shops participating in the Take Back initiative, if they also participate in the Trade-in initiative, you can leave your IQOS and/or Lil device that you no longer use and buy an IQOS ILUMA ONE at a special price. Find out more.

This product is not risk free and provides nicotine, which is addictive. Only for use by adults who would otherwise continue to smoke or use other nicotine products.