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We Care

This website contains information about our smoke-free products and we need your age to make sure that you are an adult in Italy who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults. Please visit the Important Information page of this website for further risk information.

The IQOS Tobacco heater

IQOS is a viable alternative to traditional smoking.
At the root of it all is heat.
We chose to heat tobacco instead of burning it, and in this way, we were able to create alternative products to traditional cigarettes.

Discover IQOS
A hand holding an IQOS ILUMA device and a charger on a table.

Next level technology.

The new SMARTCORE INDUCTION SYSTEM™ designed for IQOS ILUMA is the innovative blade-free induction system that heats specially designed tobacco sticks from the inside.
The SMARTCORE INDUCTION SYSTEM™ and its SMARTCORE STICKS™ have been developed to make your experience even easier.

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A tip that worth for two.

Do you want to be part of IQOS world?

Ask for the invitation corde to an IQOS user friend and discover how to purchase your first device with up to 20€ discount.

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If you already use IQOS.

Invite your interested adult smoking friends to know IQOS. If they purchase, you will have the chance to get up to 60€ voucher discount.

Invite friends


The favourites among the IQOS Community.

The IQOS Community has chosen Pebble Greyas its favorite colour for the IQOS ILUMA device.

And what is yours?

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Explore our portfolio

Find your perfect IQOS match

Three IQOS ILUMA PRIME devices: jade green, gold khaki and bronze taupe.

All the colors
that you want.

On you can find all the colorations of devices and accessories of IQOS ILUMA range.

Make unique your IQOS ILUMA until last detail.

Customize your IQOS

Featured news

This product is not risk free and provides nicotine, which is addictive. Only for use by adults who would otherwise continue to smoke or use other nicotine products.