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What is IQOS?
IQOS is a viable alternative to traditional smoking.
At the root of it all is heat.
We chose to heat tobacco instead of burning it, and in this way, we were able to create alternative products to traditional cigarettes.
IQOS ILUMA.
Next level technology.
The new SMARTCORE INDUCTION SYSTEM™ designed for IQOS ILUMA is the innovative blade-free induction system that heats specially designed tobacco sticks from the inside.
The SMARTCORE INDUCTION SYSTEM™ and its SMARTCORE STICKS™ have been developed to make your experience even easier.
IQOS ILUMA PRIME New
Refined and elegant.
Made of anodized aluminum.
Induction technology, no blade, no cleaning.
IQOS ILUMA is designed to be used only with SMARTCORE STICKS™.
Hard to choose?
Compare the devices from IQOS ILUMA range to discover which one is right for you.
New
IQOS ILUMA PRIME
Refined and elegant.
New
IQOS ILUMA
Iconic design. Enhanced.
Your style.
Your IQOS ILUMA.
Discover the widest range of accessories ever with hundreds of ways to personalise your device.
It's time to make your IQOS ILUMA unique down to the last detail.
Featured news
Blog
January 2023 promotions: IQOS 3 DUO and an accessory of your choice at a special price
16/01/2023. Discover the news of the month: in addition to the new IQOS ILUMA line, you can buy IQOS 3 DUO and an accessory of your choice at a special price on the online shop, in IQOS stores and in participating tobacconists.
Blog
A new IQOS Boutique opens in Venice
21/12/2022. IQOS inaugurate its new Boutique in Venice: with unique features, such as the city that hosts it. Ready to welcome IQOS Users Community and adult smoker searching for a viable alternative to cigarettes, read more about the new IQOS Boutique.
Blog
Online, in stores and tobacconists: IQOS ILUMA is available where you want
13/12/2022. From today you can find the devices of the IQOS ILUMA line on iqos.com, in IQOS stores and in tobacconists. The upper level. Reliability. Simplicity and taste experience.
Blog
Where to find the SMARTCORE STICKS™ for IQOS ILUMA
05/12/2022. Search your nearest tobacco store where to findSMARTCORE STICKS™ for IQOS ILUMA. You will also be able to check product availability.
Blog
IQOS and electronic cigarette: a new world?
30/09/2019. Let's figure out together how two different technologies can satisfy a smokers’ common need: finding an alternative to cigarettes and traditional smoking without combustion, smoke, ash and smell.
Designing a smoke-free future.
From burning to heating, From cigarette smoke to tobacco vapour.
After years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke or use other nicotine products access to better alternatives to cigarettes.