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*Initiative valid for the purchase of an IQOS ILUMA device. Not combinable with other ongoing initiatives. Valid until March 31st.
*Initiative valid for the purchase of an IQOS ILUMA ONE device (excluding devices from the IQOS ILUMA x Steve Aoki 10 Year Edition line). Cannot be combined with other ongoing initiatives. Valid until March 31st.
Your experience in one touch.
Now with Touch Screen and Pause Mode.
Make IQOS ILUMA unique
Engrave now
-50% on a selection of accessories
Discovery more
Why purchase
on iqos.com
Learn more
Free shipping
from 29€
Payment in 3
installment
Free return on products that are not clearly customizable (engraved)
All colors that
you want
Personalized engraving
New IQOS ILUMA i PRIME
Your experience in one touch. 3 new advanced features:
Touch Screen
Pause Mode
FlexBattery
A personalized engraving to make your IQOS unique
Engrave a word that represents you or create a special gift by engraving a precious memory or the date of an unforgettable day.
Try now
pay later.
Try IQOS ILUMA ONE for free at home by choosing from all the colors available.
If you decide to keep the device, you will pay at the end of the 30-day trial period.
Initiative not valid for IQOS ILUMA and Lil SOLID users. Prepaid and PostePay cards are not permitted. Initiative valid for the purchase of the first device chosen between IQOS ILUMA and IQOS ILUMA ONE. Not cumulative with other current initiatives. *Valid until 31st March.
The IQOS Tobacco heater
IQOS is a viable alternative to traditional smoking.
At the root of it all is heat.
We chose to heat tobacco instead of burning it, and in this way, we were able to create alternative products to traditional cigarettes.
IQOS ILUMA.
Next level technology.
The new SMARTCORE INDUCTION SYSTEM™ designed for IQOS ILUMA is the innovative blade-free induction system that heats specially designed tobacco sticks from the inside.
The SMARTCORE INDUCTION SYSTEM™ and its SMARTCORE STICKS™ have been developed to make your experience even easier.
A tip that worth for two.
Do you want to be part of IQOS world?
Ask for the invitation corde to an IQOS user friend and discover how to purchase your first device with up to 20€ discount.
If you already use IQOS.
Invite your interested adult smoking friends to know IQOS. If they purchase, you will have the chance to get up to 60€ voucher discount.
The favourites among the IQOS Community.
The IQOS Community has chosen Pebble Greyas its favorite colour for the IQOS ILUMA device.
And what is yours?
IQOS ILUMA is designed to be used only with SMARTCORE STICKS™.
Explore our portfolio
Find your perfect IQOS match
All the colors
that you want.
On iqos.com you can find all the colorations of devices and accessories of IQOS ILUMA range.
Make unique your IQOS ILUMA until last detail.
IQOS ILUMA and electronic cigarettes: how they work and differences
What makes IQOS ILUMA devices unique, and what is the difference from electronic cigarettes? Let's find out together.
IQOS ILUMA devices, thanks to SMARTCORE INDUCTION SYSTEMTM technology, heat the tobacco by induction thanks to a heating element inside the SMARTCORE STICKSTM, specially designed for IQOS ILUMA, offering the authentic taste of tobacco and satisfaction similar to that of a cigarette* but without smoke and ash.
Electronic cigarettes heat liquids that may or may not contain nicotine, while IQOS ILUMA thanks to its SMARTCORE INDUCTION SYSTEMTM heats specially designed tobacco sticks from the inside at a constant lower temperature without generating combustion.
Both systems are combustion-free and therefore they do not produce smoke or ash.
*Based on studies conducted in Italy and Japan on 714 IQOS users between Nov 2020 and March 2021.
Featured news
Blog
March: discover IQOS ILUMA on promotion and 50% off accessories
10/03/2025. Today's the day: discover the IQOS ILUMA March 2025 initiative valid until 31 March. For you IQOS ILUMA in promotion at the unique price of 29€* on iqos.com. This month a second initiative: personalise your device and discover the iqos.com promotion of -50% on a selection of IQOS ILUMA accessories.
Blog
IQOS and electronic cigarette: the world of smoke-free alternatives
31/01/2025. Let's figure out together how two different technologies can satisfy a smokers’ common need: finding an alternative to cigarettes and traditional smoking without combustion, smoke, ash and smell.
Blog
Learn how to deal with any difficulties with the Pause mode of IQOS ILUMA i PRIME
28/01/2025. Is your IQOS ILUMA i PRIME Pause Mode not working as it should? Learn how to fix any Pause Mode issues and what to do in a few simple steps.
Blog
Switch to IQOS ILUMA from 19€ with the Trade-in initiative
01/10/2024. If you own an IQOS device with blade or Lil SOLID 2.0 that you no longer use, in IQOS stores and tobacco shops participating in the Take Back initiative, if they also participate in the Trade-in initiative, you can leave your IQOS and/or Lil device that you no longer use and buy an IQOS ILUMA ONE at a special price. Find out more.
Blog
REC and IQOS Refreshed, the circular economy projects of IQOS and Lil
10/04/2024. REC and IQOS Refreshed are important pieces that add to Philip Morris Italia's commitment to the sustainability strategy of its supply chain.
Blog
Tobacco heaters: find out what they are
26/04/2023. What is a Tobacco Heater? Learn more about the details and the differences with cigarettes and e-cigs.
Designing a smoke-free future.
From burning to heating, From cigarette smoke to tobacco vapour.
After years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke or use other nicotine products access to better alternatives to cigarettes.