Delay in deliveries are reported due to the general transport strike.

IQOS

The IQOS stores at home

Thanks to the IQOS video call service, active in the main Italian cities, you can live a new shopping experience in the store from the comfort of your home and receive your purchases in just 3 hours.

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IQOS

What is IQOS?

IQOS offers adult smokers something different to cigarettes. What we offer is better, satisfying alternatives to continued smoking with a range of smoke-free heated tobacco and vaping products.*

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An IQOS device in a person's hand.

TOGETHER.
FORWARD.

Change starts with the smallest of steps. Whether you’re an adult smoker ready to move on to a better alternative to continued smoking, or you’ve already made the switch, IQOS is by your side.*

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A person's hand, holding an IQOS device.
An IQOS 3 DUO.
IQOS 3 DUO

IQOS TECHNOLOGY

Behind each IQOS device there are years of scientific research and advanced technologic expertise. When you light a cigarette, the tobacco burns at a controlled temperature at the tip, creating smoke and ash. IQOS heats tobacco to a controlled temperature, releasing the true tobacco flavour and nicotine without burning the tobacco

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Discover IQOS

A Stone Grey lil SOLID device.

lil SOLID 2.0

Robust and
reliable.

lil SOLID's pin heating technology gives you tobacco taste without fire, ash and smoke.

Lil SOLID 2.0 is the alternative that heats tobacco instead of burning it for those who have not yet found the right device.

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Find your ideal match.

Compare devices.

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A person holding an IQOS device.

ALWAYS READY

IQOS heats tobacco, without burning it. That makes for an alternative to cigarettes. No smoke, no ash, no lingering smell.

See the benefits

Line up of 4 IQOS 3 DUO and MULTI holders with customised caps

Your IQOS, your way

Customise IQOS to suit your style. Make a bold statement, dress it up in a variety of design combos. Whatever you choose, bring your true colours to your IQOS experience.

Personalise your IQOS
This product is not risk free and provides nicotine, which is addictive. Only for use by adults who would otherwise continue to smoke or use other nicotine products.

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this website is intended only for users of nicotine or tobacco products who are over 18.

We Care

This website contains information about our smoke-free products and we need your age to make sure that you are an adult in Italy who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults. Please visit the Important Information page of this website for further risk information.