IQOS ILUMA and electronic cigarettes: how they work and differences

What makes IQOS ILUMA devices unique, and what is the difference from electronic cigarettes? Let's find out together.

IQOS ILUMA devices, thanks to SMARTCORE INDUCTION SYSTEM^TM technology, heat the tobacco by induction thanks to a heating element inside the SMARTCORE STICKS^TM, specially designed for IQOS ILUMA, offering the authentic taste of tobacco and satisfaction similar to that of a cigarette* but without smoke and ash.

Electronic cigarettes heat liquids that may or may not contain nicotine, while IQOS ILUMA thanks to its SMARTCORE INDUCTION SYSTEM^TM heats specially designed tobacco sticks from the inside at a constant lower temperature without generating combustion.

Both systems are combustion-free and therefore they do not produce smoke or ash.

^{*Based on studies conducted in Italy and Japan on 714 IQOS users between Nov 2020 and March 2021.}

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