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THIS CHANGES EVERYTHING
Heat is the essence of many things in life. At Philip Morris International, we were inspired by the power of heat to develop a better alternative to smoking and, thus, IQOS was born.
Backed by science and our exceptional HeatControl™ Technology, IQOS heats tobacco rather than burning it, giving you the satisfaction of the true tobacco taste with benefits that traditional smoking just can’t deliver: no ash, no smoke and less lingering smell.
IQOS 3 IS HEATING UP
new
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Our best IQOS ever has arrived: IQOS 3, with its new compact and ergonomic design. Take a moment to learn about our new IQOS ProtectPlus™ System, redefined protection and reliability for your IQOS.
Learn more about IQOS 3
new
fi MULTI
With IQOS 3 MULTI the wait is over. Allowing for 10 back-to-back experiences without needing to charge; it’s as easy as it gets.
Learn more about IQOS 3 MULTILIVE IN THE HEAT OF THE MOMENT
There’s no shortage of reasons to love your IQOS.
IQOS has real tobacco, free from fire, ash and smoke and less lingering smell.
For these reasons IQOS is a better alternative to smoking cigarettes.
FROM OUR FAMILY TO YOU
You might be wondering: “Which IQOS is right for me?”. Thankfully, you’ve got options
Tougher, faster, better. Contemporary design, improved functionality, wide range of customization options… quite literally our best IQOS ever. .
Our all in one pocket size solution; alone or to complement your IQOS experience - consecutive usage experiences.
Classic, intuitive and user-friendly, at the most affordable price, this device is perfect for all your tobacco experience.
CIENCE AND TECHNOLOGY
EVERY ELEMENT COUNTS
Behind each IQOS device are years of scientific research and technological expertise. It was our dream and our team of scientists’ ingenuity that enabled us to develop HeatContro technology. HeatControl Technology heats tobacco up to 350°C, instead of burning it - like cigarettes, giving you the true taste of real tobacco. IQOS delivers the best when it comes to science and technology.
MAKE IT YOURS
Customize your IQOS to match your style or make a bold statement, dress it up in a variety of design combos.
Whatever you choose, bring your true colors to your IQOS experience.
CUSTOMIZE YOUR IQOS
Designing a smoke-free future
After thousands of years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke, access to better alternatives.
