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IQOS ILUMA i ONE
- IQOS ILUMA i ONE
- IQOS ILUMA i PRIME
- IQOS ILUMA i
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YOUR CONFIGURATION
SUMMARY
We accept:
You can pay with more than
8 different payment methods
Discover all the exclusive services buying online.
You have 30 days from the delivery of your order to exercise your right of free return
Discover more
Always with you!
Our online boutique is always open, day and night.
Many secure payment methods.
Secure payments and installments for you.
Discover how you can pay
Many offers for you.
Follow us to stay updated on current initiatives.
Discover the express delivery.
If you're in a hurry, at your home in 3 hours.
Discover the covered cities
Make it unique.
Online only, you can personalize your device with your name.
is choosing to change
Most journeys don't start with an answer. They start with a question. One of those that changes the way you see the world.
What if there were a different perspective, beyond the one you've always considered?
A tip that worth for two.
Do you want to be part of IQOS world?
Ask for the invitation corde to an IQOS user friend and discover how to get a discount on the purchase of your first device.
If you already use IQOS.
Invite your adult smoker friends who are interested in discovering IQOS.
Make your IQOS ILUMA unique
Buy a device from the IQOS ILUMA i line for an advanced user experience and personalize it by engraving a word that represents yourself or the date of an unforgettable day.
Engraving is free on your first device.
The IQOS Tobacco heater
IQOS is a viable alternative to traditional smoking.
At the root of it all is heat.
We chose to heat tobacco instead of burning it, and in this way, we were able to create alternative products to traditional cigarettes.
IQOS ILUMA.
Next level technology.
The new SMARTCORE INDUCTION SYSTEM™ designed for IQOS ILUMA is the innovative blade-free induction system that heats specially designed tobacco sticks from the inside.
The SMARTCORE INDUCTION SYSTEM™ and its SMARTCORE STICKS™ have been developed to make your experience even easier.
IQOS ILUMA is designed to be used only with SMARTCORE STICKS™.
Discover the
ILUMA line
IQOS ILUMA and electronic cigarette: how it works and differences.
What makes the IQOS ILUMA line devices unique and what is the difference with electronic cigarettes? Let's find out together.
IQOS ILUMA devices thanks to technology SMARTCORE INDUCTION SYSTEMTM, they warm from the inside SMARTCORE INDUCTION SYSTEMTM,
specially designed, offering a satisfaction similar to that of a cigarette*, but without smoke and ash.
E-cigarettes heat liquids that contain or do not contain nicotine, while the devices of the IQOS ILUMA lines heat tobacco sticks and aromatic sticks without tobacco and with nicotine from the inside.
Both systems are combustion-free and therefore produce no smoke or ash.
E-cigarettes heat liquids that may or may not contain nicotine, while devices in the IQOS ILUMA line heat tobacco sticks containing nicotine from the inside.
Both systems are combustion-free and therefore produce no smoke or ash.
IQOS ILUMA
Heats tobacco from the inside without burning it to offer its true flavour
Nicotine released from tobacco by heating the stick
Uses specially designed tobacco sticks that leave no tobacco residue. Available in many strength and flavor variations
Satisfaction similar to that of a cigarette*
IQOS ILUMA and
e-cig
No smoke, no ash
No smell of smoke
Rigorous research and development
E-cig
Heats liquids that may or may not contain nicotine
Closed systems use pods with liquid, open systems manually refill the tank with liquid
Nicotine released through the liquid, where present
Wide variety of flavors available
IQOS ILUMA
Heats tobacco from the inside without burning it to offer its true flavour
Nicotine released from tobacco by heating the stick
Uses specially designed tobacco sticks that leave no tobacco residue. Available in many strength and flavor variations
Satisfaction similar to that of a cigarette*
E-cig
Heats liquids that may or may not contain nicotine
Closed systems use pods with liquid, open systems manually refill the tank with liquid
Nicotine released through the liquid, where present
Wide variety of flavors available
IQOS ILUMA and
e-cig
No smoke, no ash
No smell of smoke
Rigorous research and development
*Based on studies conducted in Italy and Japan on a total of 714 IQOS users, Nov2020-Mar2021.
Featured news
Blog
June: Discover IQOS ILUMA i Remix Limited Edition and all the latest news from IQOS
08/06/2026. Discover the new IQOS ILUMA i REMIX Limited Edition and all the news and updates from the world of IQOS.
Blog
What changes might we see for products that serve as alternatives to traditional cigarettes?
25/05/2026. The European Commission has just launched a public consultation on the new European Tobacco Products Directive (TPD), with the aim of assessing the policies and measures that will be included in the new legislative proposal. Find out how to make your voice heard—you have until June 15.
Blog
Science and IQOS: The Food and Drug Administration’s 2026 Decision
21/04/2026. The FDA has renewed the marketing authorization for IQOS. Philip Morris International, a leader in heat-not-burn tobacco products, is the only company to have obtained authorizations for heated tobacco products as modified-risk tobacco products. Learn more in the article.
Blog
Stick LEVIA™: double favour. With a click.
09/10/2025. Discover the LEVIA™ nicotine-free aromatic sticks with fresh and fruity aroma, designed for exclusive use with the IQOS ILUMA i and IQOS ILUMA line of devices. Added to the already available variants is the LEVIA PEARL line: sticks with capsule in the filter, in BERRY PEARL and SUMMER PEARL variants.
Blog
IQOS and electronic cigarette: the world of smoke-free alternatives
31/01/2025. Let's figure out together how two different technologies can satisfy a smokers’ common need: finding an alternative to cigarettes and traditional smoking without combustion, smoke, ash and smell.
Designing a smoke-free future.
From burning to heating, From cigarette smoke to tobacco vapour.
After years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke or use other nicotine products access to better alternatives to cigarettes.
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