FORGOT PASSWORD?


Continue with login


_resend_confirmation_continue_button
OR

A UNIQUE CHOICE,
MADE 1 MILLION TIMES

More than 1 million people in Italy have chosen IQOS and today we want to thank them:
by purchasing a kit, the cap is free.

BUY NOW
IQOS
BUY NOW

The new IQOS Capsule Collection by Sara Battaglia is finally available.

BUY NOW
BUY NOW

WE ARE MORE
THAN 1 MILLION

DISCOVER MORE

YOUR IQOS
EXPERIENCE

BOOK NOW

VISIT US

FIND A STORE

IQOS heats tobacco without burning it.

IQOS heats tobacco, does not burn it. It is free from fire and ash. IQOS is a valid alternative to cigarettes.

DISCOVER ADVANTAGES

primo piano del dispositivo IQOS 3 DUO

Discover IQOS 3 Duo.

Device IQOS 3 DUO
Dispositivo IQOS 3 DUO in rosso

IQOS DUO Logo

Inspired by your feedback, designed around your needs .

LEARN MORE

A RANGE OF PRODUCTS DESIGNED FOR YOU

You might be wondering: “Which IQOS is right for me?”. You’ve got options

dispositivo IQOS 3 DUO in oro

Tougher, faster, better. Contemporary design, improved functionality, wide range of customization option.

COMPARE

IQOS 3 MULTI

Our all in one pocket size solution; alone or to complement your IQOS experience - up to 10 consecutive usage experiences.

COMPARE

IQOS 2.4 PLUS

Classic, intuitive and user-friendly and easy to customize, at the most affordable price.

COMPARE

IQOS

MAKE IT YOURS

Customize your IQOS with our range of accessories, dress it up in a variety of design combos.

BUY NOW

IQOS

SCIENCE AND TECHNOLOGY

EVERY ELEMENT COUNTS

SCIENCE AND TECHNOLOGY

Behind each IQOS device are years of scientific research and technological expertise. HeatControl Technology heats tobacco up to 350°C, instead of burning it like cigarettes, giving you the true taste of tobacco. IQOS is the result of the most advanced science and technology.

MORE ON IQOS TECHNOLOGY

SCIENCE AND TECHNOLOGY
This product is not risk free. For adult use only
Are you 18 years old or older and a smoker or user of other products containing nicotine?
Insert your date of birth
Check
If you continue to navigate you accept our legal notice and privacy policy. This website has information about IQOS, a Philip Morris smoke-free product only for adults who would otherwise continue to smoke or use other nicotine products in Italy . PMI’s smoke-free products are not an alternative to quitting and are not designed as cessation aids.
SORRY,
the laws of your country do not allow you to enter the site.