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*Initiative valid for the purchase of an IQOS ILUMA device. Not combinable with other ongoing initiatives. Valid until April 20th.
*Initiative valid for the purchase of an IQOS ILUMA ONE device. Cannot be combined with other ongoing initiatives. Valid until May 31st.
Engrave your name on IQOS ILUMA
Customize now
IQOS ILUMA ONE at a special price
Buy now
Why purchase
on iqos.com
Learn more
Free shipping
from 29€
Payment in 3
installment
Free return
All colors that
you want
New IQOS ILUMA i PRIME
Your experience in one touch. 3 new advanced features:
Touch Screen
Pause Mode
FlexBattery
Try now
pay later.
Try IQOS ILUMA i PRIME for free at home by choosing from all the colors available.
If you decide to keep the device, you will pay at the end of the 30-day trial period.
Initiative not valid for IQOS ILUMA and Lil SOLID users. Prepaid and PostePay cards are not permitted. Initiative valid for the purchase of the first device of IQOS ILUMA i PRIME. Not cumulative with other current initiatives.
The IQOS Tobacco heater
IQOS is a viable alternative to traditional smoking.
At the root of it all is heat.
We chose to heat tobacco instead of burning it, and in this way, we were able to create alternative products to traditional cigarettes.
IQOS ILUMA.
Next level technology.
The new SMARTCORE INDUCTION SYSTEM™ designed for IQOS ILUMA is the innovative blade-free induction system that heats specially designed tobacco sticks from the inside.
The SMARTCORE INDUCTION SYSTEM™ and its SMARTCORE STICKS™ have been developed to make your experience even easier.
A tip that worth for two.
Do you want to be part of IQOS world?
Ask for the invitation corde to an IQOS user friend and discover how to get a discount on the purchase of your first device.
If you already use IQOS.
Invite your interested adult smoking friends to know IQOS. If they purchase, you will have the chance to get up to 60€ voucher discount.
The favourites among the IQOS Community.
The IQOS Community has chosen Pebble Greyas its favorite colour for the IQOS ILUMA device.
And what is yours?
IQOS ILUMA is designed to be used only with SMARTCORE STICKS™.
Explore our portfolio
Find your perfect IQOS match
All the colors
that you want.
On iqos.com you can find all the colorations of devices and accessories of IQOS ILUMA range.
Make unique your IQOS ILUMA until last detail.
IQOS ILUMA and electronic cigarettes: how they work and differences
What makes IQOS ILUMA devices unique, and what is the difference from electronic cigarettes? Let's find out together.
IQOS ILUMA devices, thanks to SMARTCORE INDUCTION SYSTEMTM technology, heat the tobacco by induction thanks to a heating element inside the SMARTCORE STICKSTM, specially designed for IQOS ILUMA, offering the authentic taste of tobacco and satisfaction similar to that of a cigarette* but without smoke and ash.
Electronic cigarettes heat liquids that may or may not contain nicotine, while IQOS ILUMA thanks to its SMARTCORE INDUCTION SYSTEMTM heats specially designed tobacco sticks from the inside at a constant lower temperature without generating combustion.
Both systems are combustion-free and therefore they do not produce smoke or ash.
*Based on studies conducted in Italy and Japan on 714 IQOS users between Nov 2020 and March 2021.
Featured news
Blog
April: IQOS ILUMA ONE and IQOS ILUMA in promo
01/04/2025. New season, new choices: discover the April 2025 IQOS ILUMA ONE initiative valid until 31 May. Make a change this spring by purchasing the IQOS ILUMA ONE at the special price of €19* on iqos.com. Don't forget also the promotion on the IQOS ILUMA device for 29€** until April 20th on iqos.com.
Blog
IQOS at Milano Design Week 2025
31/03/2025. 2025 will be the eighth year for IQOS at Milan Design Week, where it will be present from 8 to 13 April with a Lounge in the spaces of Opificio 31 in via Tortona. The central theme of this edition of Milan Design Week 2025 is ‘Connected Worlds’. IQOS together with Seletti, a brand known for its creativity and unconventional approach, will present the new experiential project ‘IQOS Curious X’: Sensorium Piazza.
Blog
IQOS and electronic cigarette: the world of smoke-free alternatives
31/01/2025. Let's figure out together how two different technologies can satisfy a smokers’ common need: finding an alternative to cigarettes and traditional smoking without combustion, smoke, ash and smell.
Blog
Philip Morris International presents the new IQOS ILUMA i PRIME in Italy
10/10/2024. inally in Italy the new IQOS ILUMA i PRIME device, the most advanced in Philip Morris International's portfolio of non-combustion products. Find out more.
Blog
Switch to IQOS ILUMA from 19€ with the Trade-in initiative
01/10/2024. If you own an IQOS device with blade or Lil SOLID 2.0 that you no longer use, in IQOS stores and tobacco shops participating in the Take Back initiative, if they also participate in the Trade-in initiative, you can leave your IQOS and/or Lil device that you no longer use and buy an IQOS ILUMA ONE at a special price. Find out more.
Designing a smoke-free future.
From burning to heating, From cigarette smoke to tobacco vapour.
After years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke or use other nicotine products access to better alternatives to cigarettes.