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THIS CHANGES EVERYTHING

Heat is the essence of many things in life. At Philip Morris International, we were inspired by the power of heat to develop a better alternative to smoking and, thus, IQOS was born.

Backed by science and our exceptional HeatControl™ Technology, IQOS heats tobacco rather than burning it, giving you the satisfaction of the true tobacco taste with benefits that traditional smoking just can’t deliver: no ash, no smoke and less lingering smell.

IQOS 3 IS HEATING UP

Our best IQOS ever has arrived: IQOS 3, with its new compact and ergonomic design. Take a moment to learn about our new IQOS ProtectPlus™ System, redefined protection and reliability for your IQOS.

THIS IS IQOS 3

With IQOS 3 MULTI the wait is over. Allowing for 10 back-to-back experiences without needing to charge; it’s as easy as it gets.

THIS IS IQOS 3 MULTI

BENEFITS OF IQOS

There’s no shortage of reasons to love your IQOS.

IQOS has real tobacco, free from fire, ash and smoke and less lingering smell.

For these reasons IQOS is a better alternative to smoking cigarettes.

DISCOVER THE IQOS BENEFITS

FROM OUR FAMILY TO YOU

You might be wondering: “Which IQOS is right for me?”. Thankfully, you’ve got options.

new IQOS 3

Tougher, faster, better. Contemporary design, improved functionality, wide range of customization options… quite literally our best IQOS ever.

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new IQOS 3 MULTI

Our all in one pocket size solution; alone or to complement your IQOS experience - consecutive usage experiences.

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IQOS 2.4 Plus

Classic, intuitive and user-friendly, at the most affordable price, this device is perfect for all your tobacco experience.

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IQOS SCIENCE AND TECHNOLOGY

EVERY ELEMENT COUNTS

Behind each IQOS device are years of scientific research and technological expertise. It was our dream and our team of scientists’ ingenuity that enabled us to develop HeatContro technology. HeatControl Technology heats tobacco up to 350°C, instead of burning it - like cigarettes, giving you the true taste of real tobacco. IQOS delivers the best when it comes to science and technology.

GET THE FACTS ABOUT IQOS

MAKE IT YOURS

Customize your IQOS to match your style or make a bold statement, dress it up in a variety of design combos.

Whatever you choose, bring your true colors to your IQOS experience.

CUSTOMIZE YOUR IQOS

Designing a smoke-free future

After thousands of years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke, access to better alternatives.

LEARN MORE

This product is not risk free. For adult use only
This website contains tobacco product information and is restricted to adult smokers over the age of 18.
Are you 18 years old or older and a smoker?
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