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What is IQOS?
IQOS offers adult smokers something different to cigarettes. We’re distinctive by design, as our products do not burn tobacco. What we offer is better alternatives to continued smoking.
Discover IQOS
CUSTOMIZE YOUR IQOS
Thanks to the IQOS configurator you can make your device unique in just a few steps. Try the many combinations of colors, finishes and materials, and find the best for you.
TOGETHER.
FORWARD.
Change starts with the smallest of steps. Whether you’re an adult smoker ready to move on to a better alternative to continued smoking, or you’ve already made the switch, IQOS is by your side.
IQOS 3 DUO
IQOS technology
Behind each IQOS device there are years of scientific research and advanced technologic expertise. When you light a cigarette, the tobacco burns at more than 800°C at the tip, creating smoke and ash. IQOS heats tobacco to a temperature up to 350°C, releasing the tobacco flavour and nicotine without burning the tobacco
Compare devices
Find your ideal IQOS match.
IQOS 3 DUO
Ready when you are.
IQOS 3 MULTI
Portable. Use up to 10 times, then recharge.
IQOS 2.4 Plus
Perfect for everyday use.
Always ready
IQOS heats tobacco, without burning it. That makes for an alternative to cigarettes. No smoke, no ash, no lingering smell.
Your IQOS, your way
Customise IQOS to suit your style. Dress it up in a variety of design combos and personalise your IQOS Experience.
Personalise your IQOS
Designing a smoke-free future
From burning to heating, from cigarette smoke to tobacco vapour. After years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke or use other nicotine products access to valid alternatives to cigarettes.