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Discover IQOS
WELCOME TO A SMOKE FREE FUTURE
IQOS is a brand with a big vision: to replace every cigarette for all adult smokers who would otherwise continue to smoke.
If you’re an adult smoker looking for a better alternative to continued smoking, IQOS is here to support you on your journey. 2 million people in Italy have chosen IQOS*.
*data up to December 31, 2021.
*data up to December 31, 2021.
IQOS is at the forefront of technology to offer a new way of consuming tobacco.
We are with you along this change
Today
2020
2018
2016
2014
2009
2008
2007
2021
Today, more than 400 R&D experts work all around the globe to develop IQOS technologies.
2020
This year is very important for IQOS community. Discover the historic decision of FDA.
2018
IQOS 3 and IQOS 3 MULTI are now sold in cities in 43 markets around the world. The majority of investments from Philip Morris International is destined to smoke-free products.
2016
IQOS next generation device, the pioneering 2.4 PLUS, is launched in 21 markets. A year later, it is available to adult customers in 38 markets. In 2017 it wins a GOOD DESIGN® Award from the annual presentations made by the Chicago Athenaeum [Museum of Architecture and Design] and Metropolitan Arts Press.
2014
PMI’s first commercial heat-not-burn device is launched in Japan and Italy. A year later the product is named IQOS and is made available in Portugal, Romania, Russia and Switzerland.
2009
PMI expands its R&D facilities focusing on alternatives to cigarettes by opening a new research laboratory in Singapore. Today, over 400 R&D experts are working on IQOS technologies around the world.
2008
Forward strides into smoke-free alternatives to cigarettes, soon to become IQOS, levels up in 2008 with a new dedicated R&D centre in Switzerland.
2007
While PMI’s research into heated tobacco alternatives goes back to the early 1990s, 2007 marks a turning point when a heat-not-burn prototype using HeatControl™ technology is developed. The device is a technological step forward but is ergonomically awkward.
“Iqos 3Duo is great. I recommend it to anyone who no longer wants to have hands and clothes that smell of smoke.”
Innovation meets dedication.
IQOS is dedicated to providing smoke-free choices for adult smokers. Over 400 scientists and engineers are working on state-of-the-art alternatives to cigarettes.
Switch now.
Want to know more about
IQOS heat-not-burn technology?
Want to know more about IQOS heat-not-burn technology?
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