WELCOME TO A SMOKE FREE FUTURE
IQOS is a brand with a big vision: to replace every cigarette for all adult smokers who would otherwise continue to smoke.
Today, more than 400 R&D experts work all around the globe to develop IQOS technologies.
This year is very important for IQOS community. Discover the historic decision of FDA.
IQOS 3 and IQOS 3 MULTI are now sold in cities in 43 markets around the world. The majority of investments from Philip Morris International is destined to smoke-free products.
IQOS next generation device, the pioneering 2.4 PLUS, is launched in 21 markets. A year later, it is available to adult customers in 38 markets. In 2017 it wins a GOOD DESIGN® Award from the annual presentations made by the Chicago Athenaeum [Museum of Architecture and Design] and Metropolitan Arts Press.
PMI’s first commercial heat-not-burn device is launched in Japan and Italy. A year later the product is named IQOS and is made available in Portugal, Romania, Russia and Switzerland.
PMI expands its R&D facilities focusing on alternatives to cigarettes by opening a new research laboratory in Singapore. Today, over 400 R&D experts are working on IQOS technologies around the world.
Forward strides into smoke-free alternatives to cigarettes, soon to become IQOS, levels up in 2008 with a new dedicated R&D centre in Switzerland.
While PMI’s research into heated tobacco alternatives goes back to the early 1990s, 2007 marks a turning point when a heat-not-burn prototype using HeatControl™ technology is developed. The device is a technological step forward but is ergonomically awkward.
“Iqos 3Duo is great. I recommend it to anyone who no longer wants to have hands and clothes that smell of smoke.”
Innovation meets dedication.
IQOS is dedicated to providing smoke-free choices for adult smokers. Over 400 scientists and engineers are working on state-of-the-art alternatives to cigarettes.
More to discover
Care you can count on.
Privileges to inspire you.
Care you can count on
Access an IQOS Experts for support on how to get the best use from your IQOS.
Earn points for IQOS CLUB member offers, device upgrades and exciting benefits.
Accidental damage cover, rapid replacement and international assistance.