Discover IQOS

WELCOME TO A FUTURE WITHOUT SMOKE.
We have a great vision: to replace cigarettes for all adult smokers who would otherwise continue to smoke.

Over 2 million people in Italy have chosen IQOS*.
We continue to reinvent the rules of heated tobacco with the new revolutionary IQOS ILUMA range.
*data up to December 31, 2021.

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We launch the new revolutionary IQOS ILUMA range in Italy, featuring the innovative SMARTCORE INDUCTION SYSTEM™. Tobacco heated on the next level.
IQOS ILUMA is designed to be used only with SMARTCORE STICKS™.
More than 400 R&D experts work all around the globe to develop new IQOS technologies.
This year is very important for IQOS community. Discover the historic decision of FDA.
IQOS 3 and IQOS 3 MULTI are now sold in cities in 43 markets around the world. The majority of investments from Philip Morris International is destined to smoke-free products.
IQOS next generation device, the pioneering 2.4 PLUS, is launched in 21 markets. A year later, it is available to adult customers in 38 markets. In 2017 it wins a GOOD DESIGN® Award from the annual presentations made by the Chicago Athenaeum [Museum of Architecture and Design] and Metropolitan Arts Press.
PMI’s first commercial heat-not-burn device is launched in Japan and Italy. A year later the product is named IQOS and is made available in Portugal, Romania, Russia and Switzerland.
PMI expands its R&D facilities focusing on alternatives to cigarettes by opening a new research laboratory in Singapore. Today, over 400 R&D experts are working on IQOS technologies around the world.
Forward strides into smoke-free alternatives to cigarettes, soon to become IQOS, levels up in 2008 with a new dedicated R&D centre in Switzerland.
While PMI’s research into heated tobacco alternatives goes back to the early 1990s, 2007 marks a turning point when a heat-not-burn prototype using HeatControl™ technology is developed. The device is a technological step forward but is ergonomically awkward.
“Iqos is great. I recommend it to anyone who no longer wants to have hands and clothes that smell of smoke.”
Innovation meets dedication.
IQOS is dedicated to provide smoke-free choices for adult smokers. Over 400 scientists and engineers are working every day to develop forefront alternatives to cigarettes.

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