Please note this website is intended for Italy, in order to ensure compliance with local legal requirements we need to redirect you to the country you are located in.
CONTINUE
WHAT IS IQOS?
IQOS is our innovative alternative to traditional smoking.
Heat is at the heart of it all. Choosing to heat tobacco, rather than burn it, is what sets us apart from traditional cigarettes. Through heating tobacco we are able to release the true taste of tobacco.
ABOUT US
IQOS belongs to Philip Morris International, one of the world’s leading tobacco companies. Premium tobacco is what we do best – six of the top 15 international brands in the world sit within our portfolio. But tomorrow looks different. Innovation is in our blood – it all started with a dream to replace cigarettes with better alternatives. We found the best scientists, invested over 4 billion dollars and spent almost 10 years to perfect the IQOS design, science and technology that you know today. There are already over 5 million adult IQOS users worldwide, each having successfully switched to IQOS.
HOW IQOS WORKS
State of the art technology and pioneering science is the backbone of IQOS. We knew it would take a huge advancement to begin changing the future of tobacco. With IQOS, we’ve achieved just that. Through IQOS HeatControl™ Technology we are able to heat tobacco up to 350°C, without burning it. The result? The true taste of tobacco – no flame, no smoke, no ash, less lingering smell
OUR IQOS FAMILY
NEW
ff
Tougher, faster, better. Contemporary design, improved functionality, wide range of customization options… quite literally our best IQOS ever.
NEW
ff MULTI
Our all in one pocket size solution; alone or to complement your IQOS experience - consecutive usage experiences.
ff 2.4 Plus
Classic, intuitive and user-friendly, at the most affordable price, this device is perfect for all your tobacco experience
IQOS BENEFITS
Changing to better your experience of enjoying tobacco is our priority. And the benefits of IQOS speak volumes: no fire, no smoke, no ash and less lingering smell.
Registration