Please note this website is intended for Italy,
in order to ensure compliance with local legal requirements we need to redirect you to the country you
are located in.
CONTINUE
What is IQOS?
Tobacco heating devices such as IQOS provide a valid alternative to cigarettes for all adult smokers who would otherwise continue to smoke.
IQOS is an electronic device designed to heat tobacco sticks from the inside, with tobacco and tobacco-free aromatics, without burning them, thanks to a patented induction technology that avoids combustion.
What if your experience was without ash or the smell of smoke?
Buy IQOS ILUMA i
is choosing to change
By combining science and technology, we have now developed an alternative to cigarettes. IQOS is changing the way adult smokers, who would otherwise continue to smoke, can consume tobacco.
Cigarettes burn tobacco. IQOS ILUMA heats it.
Cigarettes burn tobacco, reaching high temperatures and producing ash and smoke. Unlike cigarettes, IQOS heats tobacco from the inside without burning it.
- No more cigarette smell on you or anywhere.
- No stains on your fingers, fewer stains on your teeth*.
- No more burns on skin, clothes and furniture.
*For more information, visit the page Important information.
Over 2 million* smokers in Italy have switched to IQOS and abandoned cigarettes.
If you are an adult smoker and are looking for a viable alternative to cigarettes, IQOS is the right choice for you.
*Estimated number of adult users (minimum 18 years old) of IQOS products that heat and do not burn tobacco who have completely switched to IQOS and abandoned cigarettes (for whom PMI tobacco sticks amount to at least 70% of their tobacco use in the last 7 days). Source: PMI financial data or estimates, IQOS user samples and PMI market research. Information updated as of May 31, 2023.
Discover more
A new perspective, without smoke and without ash.
From combustion to heating. From cigarette smoke to tobacco vapor. Today our goal is to give all adult smokers, who would otherwise continue to smoke, access to a valid alternative to cigarettes, such as IQOS.
Discover more
Discover the science behind IQOS: SMARTCORE INDUCTION SYSTEM™
The new SMARTCORE INDUCTION SYSTEM™ designed for the IQOS lines ILUMA is the innovative induction system that heats specially designed sticks from the inside.
Discover moreDiscover the
ILUMA line
Stick with
menthol and fruity flavors.
Also with capsules.
Tobacco-free and with nicotine.
Registration
Got a question?
Find the answer in our FAQs.
Something we haven’t covered?
There are several ways you can reach us.
-
Use our live chat
Chat to our IQOS Experts in real time. They’re available every day from 9AM to 8PM. Just give them a message and they’ll say hello within seconds.
Let's chat -
Facebook us
We’re very social on our social media, so feel free to message us with any questions and we’ll get back to you in minutes.
Our Facebook Page -
-
No question is too small
Your question might have already been asked before. Browse our FAQs to see if there’s an answer waiting for you.
Look through our FAQ -
Request a call
Always in a rush? Avoid waiting and request a call from an IQOS expert at most convenient time for you.
Schedule an appointment -
Give us a ring
Sometimes you just want to hear a
human voice. We get it. That’s why our
phone support line connects you directly
to an IQOS expert.
Get in touch