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Discover IQOS
WELCOME TO A SMOKE FREE FUTURE
IQOS is a brand with a big vision: to replace every cigarette for all adult smokers who would otherwise continue to smoke.
If you’re an adult smoker looking for a better alternative to continued smoking, IQOS is here to support you on your journey. Just like the million adult IQOS users in Italy who already switched.
IQOS is at the forefront of technology to offer a new way of consuming tobacco.
We are with you along this change
Today
2020
2018
2016
2014
2009
2008
2007
2021
Today, more than 400 R&D experts work all around the globe to develop IQOS technologies.
2020
This year is very important for IQOS community. Discover the historic decision of FDA.
2018
IQOS 3 and IQOS 3 MULTI are now sold in cities in 43 markets around the world. The majority of investments from Philip Morris International is destined to smoke-free products.
2016
IQOS next generation device, the pioneering 2.4 PLUS, is launched in 21 markets. A year later, it is available to adult customers in 38 markets. In 2017 it wins a GOOD DESIGN® Award from the annual presentations made by the Chicago Athenaeum [Museum of Architecture and Design] and Metropolitan Arts Press.
2014
PMI’s first commercial heat-not-burn device is launched in Japan and Italy. A year later the product is named IQOS and is made available in Portugal, Romania, Russia and Switzerland.
2009
PMI expands its R&D facilities focusing on alternatives to cigarettes by opening a new research laboratory in Singapore. Today, over 400 R&D experts are working on IQOS technologies around the world.
2008
Forward strides into smoke-free alternatives to cigarettes, soon to become IQOS, levels up in 2008 with a new dedicated R&D centre in Switzerland.
2007
While PMI’s research into heated tobacco alternatives goes back to the early 1990s, 2007 marks a turning point when a heat-not-burn prototype using HeatControl™ technology is developed. The device is a technological step forward but is ergonomically awkward.
“Iqos 3Duo is great. I recommend it to anyone who no longer wants to have hands and clothes that smell of smoke.”
Innovation meets dedication.
IQOS is dedicated to providing smoke-free choices for adult smokers. Over 400 scientists and engineers are working on state-of-the-art alternatives to cigarettes.
Switch now.
Want to know more about
IQOS heat-not-burn technology?
Want to know more about IQOS heat-not-burn technology?
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