IQOS ILUMA next level reliability.

SMARTCORE INDUCTION SYSTEM™.

As with previous models in the IQOS ILUMA range, the new IQOS ILUMA i line also integrates the new SMARTCORE INDUCTION SYSTEMTM technology, an innovative induction system that heats the specially designed SMARTCORE STICKSTM from the inside.

Thanks to the absence of a foil, IQOS ILUMA devices are more reliable than previous IQOS models with a foil* and have been designed to offer an advanced user experience and satisfaction comparable to that of a cigarette**.

*Based on verification testing, March 2021.
**Based on studies conducted in Italy and Japan on 714 IQOS users, Nov. 2020 - Mar. 2021.