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This website contains information about our smoke-free products and we need your age to make sure that you are an adult in Italy who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults. Please visit the Important Information page of this website for further risk information.

The next level is coming. Preorder the new IQOS ILUMA.

A jade green IQOS ILUMA PRIME device.

IQOS ILUMA next level reliability.

You will notice the difference.
No blade and no cleaning.
No tobacco residue
thanks to the innovative SMARTCORE INDUCTION SYSTEMTM.

SMARTCORE INDUCTION SYSTEM™ technology.

With IQOS ILUMA, the tobacco is heated from the inside instead of being burnt, thus offering the true tobacco taste.
However, unlike the IQOS models with blade, the IQOS ILUMA SMARTCORE INDUCTION SYSTEM™ heats the tobacco by induction thanks to a heating element inside the SMARTCORE STICKS™. IQOS ILUMA therefore does not have a blade inside the device and is more reliable compared with previous IQOS models*.

*According to studies conducted in Italy and Japan among 714 IQOS users, November 2020-March 2021.

The SMARTCORE INDUCTION SYSTEM™ and SMARTCORE STICKS™ have been developed to offer a whole new way to enjoy tobacco. Compared to previous IQOS models, the blade moves from the device to the tobacco stick in order to continuously heat the tobacco from the inside stick after stick.
IQOS ILUMA is designed to be used only with SMARTCORE STICKS™ tobacco sticks.
SMARTCORE STICKS™ are not compatible with previous generation IQOS models.

SMARTCORE STICKS™
without secrets.

The new sticks specially designed for IQOS ILUMA.

IQOS ILUMA

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1. The front seal:

keeps the holder clean after use without leaving any tobacco residue and ensures that the stick is inserted and removed easily.

2. Tobacco:

a carefully selected, finely ground, and specially prepared blend.

3. Heating element:

an innovative stainless steel-coated metal heating element is placed inside the sticks to provide uninterrupted tobacco heating.

4. The ventilation chamber:

regulates the needed amount of tobacco vapor in the stick to allow a satisfactory experience.

5. Protective sleeve:

a paper wrapper that helps keep the device clean after use.

6. Cooling element:

made of cellulose acetate, it cools the temperature of tobacco vapor so that it reaches a suitable temperature for inhalation.

Our IQOS ILUMA range

Discover all devices.

A jade green IQOS ILUMA PRIME device.
IQOS ILUMA PRIME New

Refined and elegant.

Made of anodized aluminum.
Induction technology, no blade, no cleaning.

Discover more

Discover more

An IQOS ILUMA Holder and Pocket Charger.
IQOS ILUMA New

Iconic design. Enhanced.

Redesigned for a new taste experience.
Induction technology, no blade, no cleaning.

Discover more

Discover more

This product is not risk free and provides nicotine, which is addictive. Only for use by adults who would otherwise continue to smoke or use other nicotine products.