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New IQOS ILUMA i range
An advanced user experience, designed for you.
Interactive, innovative, unmistakable.
IQOS ILUMA i New
Iconic, advanced.
It combines new advanced features with the reliability of SMARTCORE INDUCTION SYSTEM™ technology.
IQOS ILUMA i PRIME
Elegant, innovative.
It combines new advanced features with the reliability of SMARTCORE INDUCTION SYSTEM™ technology.
IQOS ILUMA
Iconic design. Enhanced.
Redesigned for a better and easier user experience.
Induction technology, no blade, no cleaning.
SMARTCORE INDUCTION SYSTEMTM
As with previous models in the IQOS ILUMA range, the new IQOS ILUMA i line also integrates the new SMARTCORE INDUCTION SYSTEMTM technology, an innovative induction system that heats the specially designed SMARTCORE STICKSTM from the inside.
Thanks to the absence of a blade, IQOS ILUMA devices are more reliable than previous IQOS models with a blade* and have been designed to offer an advanced user experience and satisfaction comparable to that of a cigarette**.
*Based on verification tests, March 2021.
**Based on studies conducted in Italy and Japan on 714 IQOS users, Nov. 2020 - Mar. 2021.
Hard to choose?
Compare the devices from IQOS ILUMA range to discover which one is right for you.
IQOS ILUMA i PRIME
Interactive, innovative, unmistakable.
IQOS ILUMA i
Iconic, advanced.
IQOS ILUMA
Iconic design. Enhanced.
IQOS ILUMA ONE
Sleek and smart.
Are the new IQOS ILUMA i devices and IQOS ILUMA range tobacco heaters or electronic cigarettes?
No, the IQOS ILUMA i and IQOS ILUMA range devices are not electronic cigarettes.
They are electronic devices that heat tobacco instead of burning it, without combustion, ash, or smoke.
The advanced technology in the IQOS ILUMA i and IQOS ILUMA devices allows tobacco sticks and nicotine-free flavor sticks to be heated from the inside, via induction.
In which colors is the new IQOS ILUMA i PRIME available?
IQOS ILUMA i PRIME, the innovative and unmistakable interactive device, is available in 4 colors: Garnet Red, Aspen Green, Breeze Blue and Midnight Black.
In which colors is IQOS ILUMA available?
IQOS ILUMA is available in 5 colors: Moss Green, Sunset Red, Pebble Grey, Pebble Beige and Azure Blue.
In which colors is IQOS ILUMA ONE available?
IQOS ILUMA ONE is available in 5 colors: Moss Green, Sunset Red, Pebble Grey, Pebble Beige and Azure Blue.
What is the new IQOS device?
The new IQOS device is the innovative IQOS ILUMA i PRIME, from the new IQOS ILUMA i line, equipped with a new touch screen and advanced features.
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