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Discover the new IQOS ILUMA
The next level.
Reliability, simplicity and taste experience.
IQOS ILUMA the innovative induction system to heat tobacco.
No blade and no cleaning.
IQOS ILUMA benefits
Next level reliability.
You will notice the difference.
No blade and no cleaning.
No tobacco residues thanks to the innovative induction system.
Next level experience.
The heated tobacco taste like never before.*
For a new usage experience thanks the innovative IQOS ILUMA.
*Based on studies conducted in Italy and Japan on 714 IQOS users, Nov2020-Mar2021.
Next level simplicity.
Intuitive like never before.
A stick easy to insert and remove, automatic ignition.
No blade and no cleaning.
Next level reliability.
You will notice the difference.
No blade and no cleaning.
No tobacco residues thanks to the innovative induction system.
Next level experience.
The heated tobacco taste like never before.*
For a new usage experience thanks the innovative IQOS ILUMA.
Next level simplicity.
Intuitive like never before.
A stick easy to insert and remove, automatic ignition.
No blade and no cleaning.
IQOS ILUMA PRIME
Refined and elegant.
Made of anodized aluminum.
Induction technology, no blade, no cleaning.
IQOS ILUMA
Iconic design. Enhanced.
Redesigned for a better and easier user experience.
Induction technology, no blade, no cleaning.
The SMARTCORE INDUCTION SYSTEM™ and SMARTCORE STICKS™ combine innovative technology, true tobacco taste and a satisfaction similar to cigarettes* and have been designed to deliver a next level taste experience.
IQOS ILUMA has been designed to be used exclusively with SMARTCORE STICKS™. SMARTCORE STICKS™ are not compatible with IQOS 3 DUO or previous models.
*Based on studies conducted in Italy and Japan on a total of 714 IQOS users, Nov2020-Mar2021.
The SMARTCORE INDUCTION SYSTEM™ technology
The new SMARTCORE INDUCTION SYSTEM™ designed for IQOS ILUMA is the innovative induction system without blade that heats specially designed tobacco sticks from the inside, to offer the true taste of tobacco. However, unlike the IQOS models with blade, the IQOS ILUMA SMARTCORE INDUCTION SYSTEM™ heats the tobacco by induction thanks to a heating element inside the SMARTCORE STICKS™. IQOS ILUMA therefore does not have a blade inside the device and is more reliable when compared with previous IQOS models.
Hard to choose?
Compare the devices from IQOS ILUMA range to discover which one is right for you.
IQOS ILUMA PRIME
Refined and elegant.
IQOS ILUMA
Iconic design. Enhanced.
IQOS ILUMA ONE
Sleek and smart.
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