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The next level is coming. Preorder the new IQOS ILUMA.

Discover the new IQOS ILUMA

The next level.

Reliability, simplicity and taste experience.
IQOS ILUMA the innovative induction system to heat tobacco.
No blade and no cleaning.

IQOS ILUMA benefits

Next level reliability.

You will notice the difference.
No blade and no cleaning.

No tobacco residues thanks to the innovative induction system.

Next level experience.

The heated tobacco taste like never before.*
For a new usage experience thanks the innovative IQOS ILUMA.

Next level simplicity.

Intuitive like never before.
A stick easy to insert and remove, automatic ignition.
No blade and no cleaning.

Next level reliability.

You will notice the difference.
No blade and no cleaning.

No tobacco residues thanks to the innovative induction system.

Next level experience.

The heated tobacco taste like never before.*
For a new usage experience thanks the innovative IQOS ILUMA.

*Based on studies conducted in Italy and Japan on 714 IQOS users, Nov2020-Mar2021.

Next level simplicity.

Intuitive like never before.
A stick easy to insert and remove, automatic ignition.
No blade and no cleaning.

Next level innovation.
Esperienza di livello superiore.
Semplicità di livello superiore.
IQOS ILUMA PRIME New New

Refined and elegant.

Made of anodized aluminum.
Induction technology, no blade, no cleaning.

Discover IQOS ILUMA PRIME

Discover IQOS ILUMA PRIME

IQOS ILUMA New

Iconic design. Enhanced.

Redesigned for a better and easier user experience.
Induction technology, no blade, no cleaning.

Discover IQOS ILUMA

Discover IQOS ILUMA

The SMARTCORE INDUCTION SYSTEM™ and SMARTCORE STICKS™ combine innovative technology, true tobacco taste and a satisfaction similar to cigarettes* and have been designed to deliver a next level taste experience.

IQOS ILUMA has been designed to be used exclusively with SMARTCORE STICKS™. SMARTCORE STICKS™ are not compatible with IQOS 3 DUO or previous models.

*Based on studies conducted in Italy and Japan on a total of 714 IQOS users, Nov2020-Mar2021.

The SMARTCORE INDUCTION SYSTEM™ technology


The new SMARTCORE INDUCTION SYSTEM™ designed for IQOS ILUMA is the innovative induction system without blade that heats specially designed tobacco sticks from the inside, to offer the true taste of tobacco. However, unlike the IQOS models with blade, the IQOS ILUMA SMARTCORE INDUCTION SYSTEM™ heats the tobacco by induction thanks to a heating element inside the SMARTCORE STICKS™. IQOS ILUMA therefore does not have a blade inside the device and is more reliable when compared with previous IQOS models.
An illustation showing SMARTCORE INDUCTION SYSTEM™  technology

Hard to choose?

Compare the IQOS ILUMA range to see which device is right for you.
This product is not risk free and provides nicotine, which is addictive. Only for use by adults who would otherwise continue to smoke or use other nicotine products.