Please enter your date of birth to confirm you are an adult user of nicotine or tobacco products

Confirm

Sorry,
this website is intended only for users of nicotine or tobacco products who are over 18.

We Care

This website contains information about our smoke-free products and we need your age to make sure that you are an adult in Italy who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults. Please visit the Important Information page of this website for further risk information.

Trade-In - FAQs

The Trade-in program is available for anyone who does not yet own an IQOS ILUMA line device and wants to return previous-generation devices with blade or Lil SOLID 2.0 that they no longer use.

In fact, through the Trade-in, you have the opportunity to drop off at stores participating in Philip Morris' Take Back program, dedicated to the Take-back and collection of such waste, your previous-generation devices with blade or Lil SOLID 2.0 that you no longer use and intend to purchase a single device from the IQOS ILUMA range.
The Trade-In operation applies to those who own previous generation devices with blade or Lil SOLID 2.0 pin that they no longer use registered on iqos.com before June 9, 2024. The operation is only available to those who do not already have a device from the IQOS ILUMA range associated with their profile. Remember that you can also be eligible for the Trade-in initiative only once.
The Trade-In sales initiative is available at IQOS stores (Embassy, Boutique, or Lounge) and participating tobacconists.
To qualify for the Trade-In initiative, you can return previous generations blade devices, Lil Solid 2.0, devices registered on iqos.com before June 9, 2024. You must return both the holder and charger of your old device.
The Trade-In program is available exclusively at IQOS stores and participating tobacconists. Check with the store to see if the Trade-In operation is available there.
This product is not risk free and provides nicotine, which is addictive. Only for use by adults who would otherwise continue to smoke or use other nicotine products.