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You can customize the colors and accessories as you like to get the combination that is closest to your tastes.
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IQOS ILUMA is the device with an iconic design, redesigned for a better and simpler tobacco experience thanks to the innovative SMARTCORE INDUCTION SYSTEM™ technology.
The next level.
Reliability. Simplicity and taste experience. The new IQOS ILUMA takes heated tobacco to the next level*.
The innovative SMARTCORE INDUCTION SYSTEM™ heats tobacco from the inside without burning it, offering the true taste of tobacco and a satisfaction similar to that of a cigarette*, but without smoke and ash.
*According to studies conducted in Italy and Japan on a total of 714 IQOS users, Nov2020-Mar2021.
No blade.
No cleaning.
Thanks to the innovative SMARTCORE INDUCTION SYSTEM™ technology. No ash, no tobacco residues, no cleaning.
You will notice the difference.
Next level
simplicity.
IQOS ILUMA is designed to be intuitive and easy to use.
Automatic ignition and absence of tobacco residues to be cleaned.
1. SMARTCORE STICKS™
SMARTCORE STICKS™ are designed only for IQOS ILUMA. They contain a new stainless steel coated metal heating element that heats the tobacco from the inside.
2. Pocket charger
The IQOS ILUMA pocket charger has an iconic, enhanced design and allows up to 20 uses on a single charge of the holder.
3. Holder
The IQOS ILUMA holder has no blade. The latter moves from the device to the stick thus ensuring the absence of tobacco residues to be cleaned.
- IQOS ILUMA Holder
- IQOS ILUMA Pocket Charger
- Charging Cable
- Free return within 30 days from delivery*
- Free shipping for all orders
- Delivery in 1-2 working days
- *Valid on devices that are not clearly personalized (engraved)
Hard to choose?
Compare the devices from IQOS ILUMA range to discover which one is right for you.
IQOS ILUMA i PRIME
Elegant, innovative.
New
IQOS ILUMA i
Iconic, advanced.
New
IQOS ILUMA i ONE
Compact, enhanced.
IQOS ILUMA
Iconic design. Enhanced.
IQOS ILUMA ONE
Sleek and smart.
What is IQOS ILUMA?
IQOS ILUMA™ is the latest generation of IQOS ILUMA™ devices, designed to elevate your tobacco experience with the bladeless SMARTCORE INDUCTION SYSTEM™.
With SMARTCORE INDUCTION SYSTEM™ there is no blade breakages or cleaning, compared to previous IQOS™ generations.
IQOS ILUMA™ sets new standards with its sophisticated design and innovative function that comes with a range of advanced features: lift up, autostart, lock/unlock. IQOS ILUMA™ is available in 5 colors: Beige, Grey, Red, Blue and Green.
How does IQOS ILUMA work?
IQOS ILUMA™ is the latest generation of IQOS™ heating devices for an experience without smoke or ash, and less smell than cigarettes.
With SMARTCORE INDUCTION SYSTEM™ induction technology, IQOS ILUMA™ gently heats the tobacco inside the SMARTCORE STICK™ rather than burning it.
Find out more information on the technology behind IQOS ILUMA™.
How much does IQOS ILUMA cost?
IQOS ILUMA is available on iqos.com at a price of 69€, but please note that the price may be subject to change due to initiatives and promotions, so we suggest you check the final price in your shopping cart.
What is the difference between IQOS ILUMA and IQOS ILUMA ONE?
Unlike IQOS ILUMA ONE, IQOS ILUMA™ consists of two parts: the Pocket Charger and the Holder.
This system allows you to use it twice in a row without charging the Holder.
In addition, IQOS ILUMA™ utilizes our intelligent auto start/stop function.
By inserting the SMARTCORE STICK™, the device starts heating automatically, when removing the stick, the device switches off again automatically.
Can I try IQOS ILUMA before I buy?
Yes, you can order IQOS ILUMA directly from the online shop and try it for 30 days without any commitment to purchase.
Within 30 days of delivery of the device, you can decide to return it for free or, if you don't make the return, you will be charged the cost of the device after 30 days.
How many puffs in IQOS ILUMA?
The IQOS ILUMA holder is designed to provide 2 consecutive experiences and up to 20 uses from a fully charged Pocket Charger, each lasting up to 6 minutes or 14 puffs (whichever comes first).
To signal the last 30 seconds or last 2 puffs, IQOS ILUMA will vibrate once with 1 light pulsing white. The experience will end as soon as the light turns off.
Can IQOS ILUMA use HEETS?
IQOS ILUMA™ devices are designed to be used only with SMARTCORE STICKS™.
There is no heating element to heat your HEETS™ stick with IQOS ILUMA™.
An IQOS ILUMA™ device can only be activated by a SMARTCORE STICK™ so it will not start if anything other than a SMARTCORE STICK™ is inserted.
With the SMARTCORE INDUCTION SYSTEM™ technology, there is no blade in the Holder but instead a metal heating element is placed inside the SMARTCORE STICK™.
How long does the experience IQOS ILUMA last?
Your experience with IQOS ILUMA™ with SMARTCORE STICKS™ lasts up to 6 mins or 14 puffs, whichever comes first.
Is the custom engraving service available for IQOS ILUMA?
Yes, custom engraving service for IQOS devices is available online at iqos.com for IQOS ILUMA and IQOS ILUMA i, IQOS ILUMA i PRIME and IQOS ILUMA i ONE models (excluding limited editions).
Through this service you will then be able to personalize your device with the latest laser Engraving technologies through a special machine that will make the IQOS ILUMA device unique.
A maximum of 7 characters can be engraved, your choice of: letters, numbers, punctuation. Custom engraving on separately purchased accessories, however, will not be possible.
The service is free of charge in case of the first IQOS device, for those who already own a tobacco heater from IQOS the service costs 5€. In addition, for Platinum users, you can redeem 500 IQOS CLUB points to get a voucher to be used to engrave a new IQOS.
Orders containing a device customized by engraving may require longer shipping times aimed at the proper implementation of the engraving requested by the customer.
In addition, for orders of personalized devices with engraving, it’s not possible to choose express shipping or COD (cash on delivery) / COD payment method.
Once the custom engraving service has been used, the device cannot be exchanged, returned, or refunded unless it has conformity defects.
Once the personalized engraving service has been used, the device cannot be exchanged, returned or refunded unless it has conformity defects.
This aspect underscores the importance of checking all the options chosen
before confirming the order, ensuring that the customization is the one requested.
Featured news
Blog
May: discover the promotion on the IQOS ILUMA i line with a free accessory
05/05/2025. The day for you. This month, for Mother's Day, choose the IQOS ILUMA i line with a free accessory. This spring find the right accessory for you: the initiatives are valid from 5th to 12th May. Also, from 5 May find out in selected IQOS shops which form of curiosity drives you. Curious?
Blog
Switch to IQOS ILUMA from 9€ with the Trade-in initiative
05/05/2025. If If you own an IQOS device with blade, Lil SOLID 2.0 or Lil SOLID Ez that you no longer use, in IQOS stores and tobacco shops participating in the Take Back initiative, if they also participate in the Trade-in initiative, you can leave your IQOS and/or Lil device that you no longer use and buy an IQOS ILUMA device at a special price. Find out more.
Blog
IQOS at Milano Design Week 2025
08/04/2025. 2025 will be the eighth year for IQOS at Milan Design Week, where it will be present from 8 to 13 April with a Lounge in the spaces of Opificio 31 in via Tortona. The central theme of this edition of Milan Design Week 2025 is ‘Connected Worlds’. IQOS together with Seletti, a brand known for its creativity and unconventional approach, will present the new experiential project ‘IQOS Curious X’: Sensorium Piazza.
Blog
IQOS ILUMA i: the new IQOS ILUMA i device in Italy
07/04/2025. Finally in Italy a new IQOS ILUMA i device. Iconic, advanced this is the new IQOS ILUMA i. Find out more.
Blog
IQOS and electronic cigarette: the world of smoke-free alternatives
31/01/2025. Let's figure out together how two different technologies can satisfy a smokers’ common need: finding an alternative to cigarettes and traditional smoking without combustion, smoke, ash and smell.
Free Express Delivery if it's your first device.
Express Shipping Service
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Check if your area is covered by the Express Shipping service with delivery in 3 hours*.
Remember that you will be able to receive your order in 3 hours only if you place it during the time slot 9.00-17.30 from Monday to Friday and only if you make the payment with Klarna, credit/debit card or Paypal. The cost of the service is €5, free if it's your first device
Service not available for personalized (engraved) products
For more information on the service click here.
*Except for products with personalized engraving.