Please enter your date of birth to confirm you are an adult user of nicotine or tobacco products


this website is intended only for users of nicotine or tobacco products who are over 18.

We Care

This website contains information about our smoke-free products and we need your age to make sure that you are an adult in Italy who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults. Please visit the Important Information page of this website for further risk information.

The next level is coming. Preorder the new IQOS ILUMA.


You can buy IQOS online on the Ecommerce of and in our IQOS Embassies, Boutiques, IQOS Stores, IQOS Smart. tFind the store closest to you on the Store Locator

We guarantee that the IQOS Embassies, Boutiques and Lounges are safe places during the Coronavirus period. The safety of our customers is our top priority and to welcome you we follow a protocol developed in collaboration with experts in the medical-scientific field.

Among the measures provided by the protocol to guarantee the safety of our consumers:
o The shops were sanitized before reopening and are thoroughly cleaned twice a day, at the opening and at the lunch break
o The exchange of air conditioning filters will be carried out before the stores reopen
o Staff must wear disposable masks and gloves during business hours
o Disposable gloves used by staff are changed upon completion of each operation with consumers
o There is a wide availability within the rooms of disinfectant gel dispenser, available to staff and customers
o Objects used in commercial premises are cleaned and sanitized daily o The flow of incoming customers is regulated according to the size of the commercial premises
o To enter commercial premises, customers are required to:
• wear your own mask,
• have the temperature at the entrance measured with a thermoscanner,
• sanitize hands with disinfectant gel and wear disposable gloves (both supplied by the IQOS Embassy, ​​Boutique and Lounge).
o Staff and customers must respect the safety distance of 2 meters if possible or at least 1 meter.
This product is not risk free and provides nicotine, which is addictive. Only for use by adults who would otherwise continue to smoke or use other nicotine products.