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Discover how to get 10€ discount on your first device.

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IQOS

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Do you still have doubts?
Let yourself be inspired

Choose the style that's right for you.
You can customize the colors and accessories as you like to get the combination that is closest to your tastes.

Custom Palette

Custom Palette selected by IQOS Community

Kit IQOS ILUMA PRIME Obsidian Black + Grounded ring set Sunset Red + Microfiber case Warm Yellow

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Windy Peach

Windy Peach

Kit IQOS ILUMA PRIME Bronze Taupe + Silicon Sleeve Bright Coral + Emanate Ring Set Copper ribbed

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Blue Rays

Blue Rays

Kit IQOS ILUMA PRIME Golden Khaki + Silicon Sleeve Lake Blue + Grounded ring set Azure Blue + Leather-like Wrap Teal Green

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Shadow Green

Shadow Green

Kit IQOS ILUMA PRIME Jade Green + Silicon Sleeve Citron Yellow + Energized Ring set Peridot

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Foliage Brown

Foliage Brown

Kit IQOS ILUMA Pebble Beige + Exhilarate Ring Set + Door Cover Alluminium Pebble Beige

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Green Pine

Green Pine

Kit IQOS ILUMA Moss Green + Exhilarate Ring Set + Door Cover Iridescent Amber Green

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Ice Shards

Ice Shards

Kit IQOS ILUMA Pebble Beige + Emanate Ring Set + Door Cover Metallic Azure Blue + Silicon sleeve New Indigo

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Velcro Red

Velcro Red

Kit IQOS ILUMA Sunset Red + Exhilarate Ring Set + Door Cover Neon + Silicon sleeve Claret Red

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Winter Frost

Winter Frost

Kit IQOS ILUMA Azure Blue + Exhilarate Ring Set + Door Cover Metallic + Silicon sleeve New Indingo

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White Strain

White Strain

Kit IQOS ILUMA Pebble Grey + Exhilarate Ring Set + Door Cover Metallic Pebble Grey

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Marine Black

Marine Black

Kit IQOS ILUMA Pebble Grey + Iridescent Door Cover Purple Plume

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Frosting Ice

Frosting Ice

Kit IQOS ILUMA Azure Blue + Emanate Ring Set + Silicon sleeve New Indigo

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Custom Palette

Custom Palette

Kit IQOS ILUMA Pebble Grey + Grounded Ring set Vivid Mauve + Iridescent Door Cover Purple Plume + Silicon sleeve New Indingo

Customize Now

Sun Drift

Sun Drift

Kit IQOS ILUMA Sun Drift + Energizied Ring Set Peridot + Iridescent Door Cover Orange Glow

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Blu Blaze

Blu Blaze

Kit IQOS ILUMA Pebble Grey + Celebrate Ring Set Eletric Teal + Silicon Sleeve New Indigo

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Flower Glow

Flower Glow

IQOS ILUMA Moss Green + Metallic Door Cover Sunset Red + Grounded Ring Set Sunset Red

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Yellow Filter

Yellow Filter

Kit IQOS ILUMA ONE Sunset Red + Fabric case Khaki

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Pinky Plush

Pinky Plush

Kit IQOS ILUMA ONE Sunset Red + Deco Patch Stardrift Galaxy Purple

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Ancient Wood

Ancient Wood

Kit IQOS ILUMA ONE Pebble Beige + Fabric case Khaki

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White Muffle

White Muffle

Kit IQOS ILUMA ONE Pebble Beige + Deco Patch Stardrift Galaxy Green

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Cozy Azure

Cozy Azure

Kit IQOS ILUMA ONE Pebble Beige + Silicon Sleeve New Indigo

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Sunny Sunset

Sunny Sunset

Kit IQOS ILUMA ONE Pebble Beige + Silicon Sleeve Claret Red

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Summer Bloom

Summer Bloom

Kit IQOS ILUMA ONE Sunset Red + Silicon Sleeve Chartreuse

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Indigo Mirror

Indigo Mirror

Kit IQOS ILUMA ONE Azure Blue + Silicon Sleeve Tinted Teal

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Golden Citrine

Golden Citrine

IQOS ILUMA ONE Moss Green + Silicon Sleeve Citron Yellow

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Timber Trends

Timber Trends

Kit IQOS ILUMA i PRIME Midnight Black + Exhilarate Ring Set Orange + Eco-leather cover Golden Khaki

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Cotton Bliss

Cotton Bliss

Kit IQOS ILUMA i PRIME Breeze Blue + Emanate Ring Set Copper + Fabric cover Bronze Taupe + Silicon sleeve Bright Coral

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Snowflake Fusion

Snowflake Fusion

Kit IQOS ILUMA i PRIME Breeze Blue + Exhilarate Ring Set Moss Green + Microfiber case Sage Green + Silicon sleeve Citron Yellow

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Red Petal

Red Petal

Kit IQOS ILUMA i PRIME Midnight Black + Exhilarate Ring Set Radiant Red + Microfiber case Pale Pink + Silicon sleeve Bright Coral

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Cozy Purple

Cozy Purple

Kit IQOS ILUMA i PRIME Midnight Black + Emanate Ring Set Peridot + Silicon sleeve Citron Yellow

Customize Now

Holiday Hues

Holiday Hues

Kit IQOS ILUMA i PRIME Midnight Black + Exhilarate Ring Set Orange + Microfiber case Sage Green

Customize Now

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IQOS ILUMA

Pebble Grey
DK003194.01
Customize IQOS

How does it work?

Scegli il negozio

1.
Select the nearest store to you to collect the product.

Check the partecipating IQOS store by clicking here.

Inserisci i tuoi dati

2.
Enter your personal data and receive within 3 working hours the confirmation of the product availability in store

Ritira in negozio

3.
Collect the product in store within 2 days and start your 14 days free trial.

Important: the service is available only for new IQOS users not logged-in in iqos.com or without a device linked with an IQOS account.

Indietro Go back

1. STORE

2. CONTACTS

Trova il negozio

Click & Lend

Find the nearest store to you

Indietro Go back

1. STORE

2. CONTACTS

Scrivi i tuoi dati

Click & Lend

Insert your personal data for the collect in store

We are almost there! All you have to do is enter the contact details and send the request. We will reply to you on the availability of the product in the selected store, within 3 working hours.

Please note that the service is active for new users only. If you are already part of the IQOS world, find out about the offers dedicated to you.

Store selected:

Edit

Product selected:

The color of the device is for illustrative purposes only.

Important information

We remind you that if the request is close to 18:00, the confirmation could be postponed to 3 hours after the reopening of the shop. At the time of collect, the retail price of the store will be applied to the product.

* Obbligatory fields

Richiesta inviata

Request sent

We are checking the availability of the selected product in the shop you have chosen. We will reply within 3 working hours through the methods you indicated.

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Indietro Go back

Errore

Error

IQOS

Prenota e prova

Click & Lend

Book and collect your first device.
Try it for free for 14 days.



Do you need more information to buy your first device? Discover now

Iconic Design. Enhanced.

  • Induction technology SMARTCORE INDUCTION SYSTEM™
  • No blade
  • No cleaning
  • Up to 2 consecutive uses on a single charge of the holder

IQOS ILUMA is designed to be used only with SMARTCORE STICKS™.

You can customize IQOS ILUMA in hundreds of ways with our accessories.

Promotion valid for a maximum of 1 purchase per user, discount applied to cart. If you want to buy 2 devices, place 2 separate orders.

10€ discount with invitation code valid only for those who are not users of IQOS or Lil SOLID 2.0. Discover more on the dedicated page.

Click here for information about the nature of product packaging and how to dispose of it.

IQOS

Already have a kit registred? Buy and collect 590 points in our Loyalty Program.

IQOS

Free return within 30 days from delivery

IQOS

Free shipping for all orders

IQOS

Delivery in 3-5 working days

IQOS

Payment with Credit Cards, PayPal or at delivery

IQOS

Delivery is subject to verification of the age of the recipient. The courier will not deliver the product to minors.

Your IQOS, your way.

Choose from our wide range of accessories.

Featured news

Explore all articles

Blog

July: discover accessories promo and free engraving

01/07/2025. With IQOS, from July you can find a selection of accessories from the IQOS ILUMA line at -50%. But that's not all the news: for the entire month of July, in fact, you can personalize your device with free custom engraving service. Curious? Read on to find out more.

Blog

IQOS at musical festival of summer 2025

27/06/2025. Summer gets into full swing and the big music and entertainment events are back. And IQOS does not leave you alone this year: it accompanies you even on the hottest evenings of this season to the biggest music festivals in Italy.

Blog

Discover engraving service for free

26/06/2025. Now, you can personalize your new IQOS device with a custom engraving. From July 1 to July 31, the service is free. At iqos.com, you can not only select the model and color of your device by exploring the different combinations by choosing from a wide range of accessories.

Blog

IQOS ILUMA i: the new IQOS ILUMA i device in Italy

07/04/2025. Finally in Italy a new IQOS ILUMA i device. Iconic, advanced this is the new IQOS ILUMA i. Find out more.

Blog

IQOS and electronic cigarette: the world of smoke-free alternatives

31/01/2025. Let's figure out together how two different technologies can satisfy a smokers’ common need: finding an alternative to cigarettes and traditional smoking without combustion, smoke, ash and smell.
Explore all articles

Free Express Delivery if it's your first device.

Express Shipping Service

Congratulations, the postcode entered is covered by the Express Shipping service in 3 hours. You can select it during payment

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Check if your area is covered by the Express Shipping service with delivery in 3 hours*.


Remember that you will be able to receive your order in 3 hours only if you place it during the time slot 9.00-17.30 from Monday to Friday and only if you make the payment with Klarna, credit/debit card or Paypal. The cost of the service is €5, free if it's your first device
Service not available for personalized (engraved) products
For more information on the service click here.
*Except for products with personalized engraving.

This product is not risk free and provides nicotine, which is addictive. Only for use by adults who would otherwise continue to smoke or use other nicotine products.