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This website contains information about our smoke-free products and we need your age to make sure that you are an adult in Italy who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults. Please visit the Important Information page of this website for further risk information.

IQOS with 10€ discount: buy your first tobacco heater.

Choose a future without smoke.

About 2 million* smokings in Italy have already switched to IQOS and given up cigarettes.

Ask your friend who is an IQOS user for the invitation code.

Do you already have an IQOS device?
Click here to discover more.

How does it work?

  • IQOS

    Ask for the invitation code

    Ask a friend who has already switched to IQOS for their invitation code.

  • IQOS

    Sign up using the invitation code

    Use the code to sign up on or use it in the IQOS stores or tobacco shops.

  • IQOS

    Buy your first IQOS device

    For the purchase on add to your cart a device from the IQOS ILUMA line, and the 10€ discount will be applied at checkout.


Also, learn more about our current offer.

Starting March 1, you can buy IQOS ILUMA PRIME for 99€** instead of €129 and IQOS ILUMA for 69€** instead of €89.

If you buy your first device, you can add €10 off with the invitation code.

**Valid from March 1 while stock last for the purchase of an IQOS ILUMA PRIME or an IQOS ILUMA.

Ask a friend for their invitation code

Select the option you prefer and click the button below to proceed.

copied text.

Ask a friend

Click on the button to open your Whatsapp application.


Here is an example of an invitation code for your friend to share with you:



How to use the invitation code during registration:

  1. Go to the registration page
  2. Create an account by entering your personal information and invitation code in the dedicated field
  3. Log in and add to your cart your first device
  4. The discount will be applied directly to your cart

Which one to choose?

Find out the devices you can buy with 10€ discount by requesting the invitation code from a friend who has already switched to IQOS:

Have you already switched to IQOS?

Recommend IQOS to your adult smoking friends and discover all the advantages.

If they purchase their first device, there's a chance for you to get up to €20 discount voucher.

Invite a friend

Ecco come funziona. Bastano pochi semplici passi.

1. Comunica il codice personale al tuo amico

2. Il tuo amico utilizza il codice per acquistare il suo primo prodotto IQOS

3. Il tuo amico acquista il suo primo Kit e riceve due accessori omaggio


Se il tuo amico fumatore adulto acquista IQOS 3 DUO o lil SOLID 2.0 riceverai 1000 pt. Promozione riservata a fumatori adulti maggiorenni. Riceverai punti per massimo 5 amici fino al 31/12

*Estimated number of Legal Age (minimum 18 years) users of PMI heat-not-burn products who have completely switched to IQOS and stopped smoking (their daily individual consumption of HTUs represents the totality of their daily tobacco consumption in the past seven days, of which at least 70% is PMI HTUs). Source: PMI estimates, IQOS user panels and PMI Market Research. Data as of December 31, 2022.

Answers to frequently asked questions about the initiative.

1. What is the invitation code?

The invitation code is a unique personal code that is associated with your profile after the purchase of an IQOS device. The code can be shared by those who already use IQOS, with their adult smoking friends. The friend who receives it, can use it by enabling the discount on his first device. After the purchase, the friend who has already passed to IQOS and shared his invitation code will receive IQOS CLUB points whit which to obtain discount vouchers.

2. Can I use the invitation code directly in the «discount voucher» field during purchase?

No, the invitation code must be entered on, before proceeding with the purchase, during the registration phase in the field "Invitation code" or can be communicated in IQOS stores and tobacco shops during the purchase.

3. What discount is applied with the invitation code in case of other promotional initiatives valid on IQOS ILUMA and LIL SOLID 2.0 devices?

In case of ongoing promotional initiatives, by entering the invitation code during registration, you will always have a discount equal to or greater than that relating to the initiative itself.

4. I already have an old IQOS device, I would like to buy my first IQOS ILUMA device, can you use the invitation code to get the discount?

No, this is not possible. The invitation code is only valid for those without an IQOS device or Lil SOLID 2.0. You can recommend IQOS to your adult smoking friends that want to purchase their first device.

5. I asked my friend for the invitation code, but he can’t find it. What should he do?

The code is visible inside IQOS CLUB in the section «Invite friends».

Do you still need support?

There are several ways you can reach us.

  • Live Chat

    Chat to our IQOS Experts in real time. They’re available every day from 9AM to 8PM. Just give them a message and they’ll say hello within seconds.

    Let's chat
  • IQOS Facebook

    We’re very social on our social media, so feel free to message us with any questions and we’ll get back to you in minutes.

    Our Facebook Page
  • Telefono

    Sometimes you just want to hear ahuman voice. We get it. That’s why our phone support line connects you directly to an IQOS expert.

    Get in touch
This product is not risk free and provides nicotine, which is addictive. Only for use by adults who would otherwise continue to smoke or use other nicotine products.