IQOS with 10€ discount: buy your first tobacco heater.

Choose a future without smoke.

About 2 million* smokings in Italy have already switched to IQOS and given up cigarettes.

Ask your friend who is an IQOS user for the invitation code.

Do you already have an IQOS device?
Click here to discover more.

How does it work?

1.
Ask for the invitation code

Ask a friend who has already switched to IQOS for their invitation code.
2.
Sign up using the invitation code

Use the code to sign up on iqos.com or use it in the IQOS stores or tobacco shops.
3.
Buy your first IQOS device

For the purchase on iqos.com add to your cart a device from the IQOS ILUMA line, and the 10€ discount will be applied at checkout.

Also, learn more about our current offer.

Starting March 1, you can buy IQOS ILUMA PRIME for 99€** instead of €129 and IQOS ILUMA for 69€** instead of €89.

If you buy your first device, you can add €10 off with the invitation code.

**Valid from March 1 while stock last for the purchase of an IQOS ILUMA PRIME or an IQOS ILUMA.

How to use the invitation code during registration:

Go to the registration page
Create an account by entering your personal information and invitation code in the dedicated field
Log in and add to your cart your first device
The discount will be applied directly to your cart

Which one to choose?

Find out the devices you can buy with 10€ discount by requesting the invitation code from a friend who has already switched to IQOS:

New

IQOS ILUMA PRIME

Refined and elegant.

New

IQOS ILUMA

Iconic design. Enhanced.

New

IQOS ILUMA ONE

Sleek and smart.

The offer is valid on devices in the IQOS ILUMA and Lil SOLID 2.0 line, except for special ongoing commercial initiatives that exclude their cumulability.
Don't hesitate to contact the point of sale of interest to check if it joins the initiative and the final price applied.

Have you already switched to IQOS?

Recommend IQOS to your adult smoking friends and discover all the advantages.

If they purchase their first device, there's a chance for you to get up to €20 discount voucher.

Invite a friend

*Estimated number of Legal Age (minimum 18 years) users of PMI heat-not-burn products who have completely switched to IQOS and stopped smoking (their daily individual consumption of HTUs represents the totality of their daily tobacco consumption in the past seven days, of which at least 70% is PMI HTUs). Source: PMI estimates, IQOS user panels and PMI Market Research. Data as of December 31, 2022.

Answers to frequently asked questions about the initiative.

1. What is the invitation code?

The invitation code is a unique personal code that is associated with your profile after the purchase of an IQOS device. The code can be shared by those who already use IQOS, with their adult smoking friends. The friend who receives it, can use it by enabling the discount on his first device. After the purchase, the friend who has already passed to IQOS and shared his invitation code will receive IQOS CLUB points whit which to obtain discount vouchers.

2. Can I use the invitation code directly in the «discount voucher» field during purchase?

No, the invitation code must be entered on iqos.com, before proceeding with the purchase, during the registration phase in the field "Invitation code" or can be communicated in IQOS stores and tobacco shops during the purchase.

3. What discount is applied with the invitation code in case of other promotional initiatives valid on IQOS ILUMA and LIL SOLID 2.0 devices?

In case of ongoing promotional initiatives, by entering the invitation code during registration, you will always have a discount equal to or greater than that relating to the initiative itself.

4. I already have an old IQOS device, I would like to buy my first IQOS ILUMA device, can you use the invitation code to get the discount?

No, this is not possible. The invitation code is only valid for those without an IQOS device or Lil SOLID 2.0. You can recommend IQOS to your adult smoking friends that want to purchase their first device.

5. I asked my friend for the invitation code, but he can’t find it. What should he do?

The code is visible inside IQOS CLUB in the section «Invite friends».

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