IQOS free trial is waiting for you in store.
Come and visit us to try the new IQOS ILUMA range devices and compare them.
The shop assistants will guide you in discovering their revolutionary induction technology and you will also be able to preorder your new IQOS ILUMA device directly in store.
Discover IQOS as
an alternative to cigarettes
Buy IQOS kits
Receive full assistance
from IQOS experts
Use discount vouchers
and find out the latest news
Find a store.
IQOS stores are present throughout the Italian territory. The IQOS Embassies and Boutiques can be found in the main Italian cities from north to south: such as Rome, Palermo, Milan, Naples, Bari and Turin (islands included).
The IQOS Lounges await you in the most popular places and frame your travels: from shopping centers to stations, passing through airports and summer tourist resorts.
Do you want to buy
IQOS by yourself?
Buy on our online shop and choose the device that's right for you.