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This website contains information about our smoke-free products and we need your age to make sure that you are an adult in Italy who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults. Please visit the Important Information page of this website for further risk information.

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Discover how to get 10€ discount on your first device.

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Discover IQOS
ILUMA
in store.

Visit us in store to try out and buy the new IQOS ILUMA range and learn about its revolutionary new technology.

Find the nearest store
Interno di un negozio IQOS con dispositivi IQOS ILUMA

Let be
driven.

On IQOS Embassy, Boutique and Lounge our shop assistants will guide you as you explore the new IQOS ILUMA range. You can try the devices for free, compare them, and then discover how to personalize them using a brand-new selection of accessories.

Book an appointment in store to try out the new IQOS ILUMA devices.

Find the nearest store

Search the IQOS store nearest to you,
where you can try IQOS ILUMA line

IQOS ILUMA ONE has arrived. Discover all the shops where you can buy it.

This product is not risk free and provides nicotine, which is addictive. Only for use by adults who would otherwise continue to smoke or use other nicotine products.