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This website contains information about our smoke-free products and we need your age to make sure that you are an adult in Italy who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults. Please visit the Important Information page of this website for further risk information.

Ready for the next level? Discover more on the new IQOS ILUMA.

Discover IQOS
ILUMA
in store.

Visit us in store to try out the new IQOS ILUMA series and learn about its revolutionary new technology. You will also be able to pre-order your IQOS ILUMA directly in store.

Find the nearest store
Interno di un negozio IQOS con dispositivi IQOS ILUMA

Let be
driven.

Our Shop Assistants will guide you as you explore the new IQOS ILUMA series.

You can try the devices for free, compare them, and then discover how to personalize them using a brand-new selection of accessories.

Find the nearest store

Search the IQOS store nearest to you,
where you can try IQOS ILUMA line

Find the nearest store and, if you desire, book an appointment selecting by map.

This product is not risk free and provides nicotine, which is addictive. Only for use by adults who would otherwise continue to smoke or use other nicotine products.