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This website contains information about our smoke-free products and we need your age to make sure that you are an adult in Italy who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults. Please visit the Important Information page of this website for further risk information.

How the free IQOS in-store trial works

Calendar

Free trial for
14 days

For adult smokers who they don't have a device IQOS. Withdrawal of device in IQOS Lounge

Discover all the details of the service

Find stores

Calendar

Free trial
in store

For IQOS users or adult smokers who who they want to try or compare i devices directly in the store

Discover all the details of the service

Find stores

Try IQOS for free for 14 days

Discover on the map the stores situated near to you where you can have access to the service.

Discover the stores

Alternatively, choose and book your test device and collect it in one of the participating.IQOS store.

Book your device
IQOS

Choose the device you want to book

Try IQOS for free in store.

Visit us in store to try out and buy the new IQOS ILUMA range and Lil SOLID Ez.

You can try the devices for free, compare them and discover the technologies.

Discover the shops
IQOS

The features of the two free trial services

IQOS

Free trial for 14 days

To whom it is addressed

Adult smokers who don’t own IQOS and are looking for an alternative to cigarette

Mode

Collect the device in store and try it for 14 days

Devices available

IQOS ILUMA, IQOS ILUMA ONE.

Where the service is available

Currently available in the IQOS Lounges in the main shopping centers in Italy.

With the support of

IQOS Expert remotely

IQOS

Free trial in store

To whom it is addressed

IQOS users or adult smokers who want to know the latest devices and discover the different technologies

Mode

Try and compare directly in store

Device available

IQOS ILUMA PRIME, IQOS ILUMA, IQOS ILUMA ONE and Lil SOLID Ez

Where the service is available

IQOS Embassy, Boutique & Lounge

With the support of

Shop Assistant in store

Answer to frequently questions about
initiative.

How does the free trial work for 14 days?

All adult smokers interested in learning about IQOS devices can try them for free for 14 days, receiving for the duration of the trial period the telephone support of an IQOS Expert. At the end of the 14 days, the adult smoker will have to return to the same IQOS store where they started the test, to return the device and possibly buy them new device.

You can activate the free trial for 14 days at participating IQOS stores.

What is the difference between the free trial for 14 days and the free trial in store?

The 14-day free trial is only for those who do not use or already own an IQOS. The service offers the possibility to collect and try for free for 14 days the device you prefer.

The free trial in store, however, is also dedicated to those who already use IQOS and is carried out directly in one of the IQOS Embassies, Boutiques and Lounges. Discover all the details of the two services.

I already have an IQOS device, can I access to the free trial for 14 days?

No, the initiative is aimed at all adult smokers who do not have an IQOS device. However, if you already own an IQOS device, you can access to the free trial in store.

What devices can I try for free for 14 days?

The devices available for the 14-day trial are IQOS ILUMA, IQOS ILUMA ONE.

This product is not risk free and provides nicotine, which is addictive. Only for use by adults who would otherwise continue to smoke or use other nicotine products.