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This website contains information about our smoke-free products and we need your age to make sure that you are an adult in Italy who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults. Please visit the Important Information page of this website for further risk information.

New IQOS ILUMA ONE. Discover it at 49€.

Discover IQOS
in store.

We are waiting for you in one of the many IQOS stores throughout Italy.

Book an appointment
IQOS

IQOS free trial is waiting for you in store.

Come and visit us to try the new IQOS ILUMA range devices and compare them.
The shop assistants will guide you in discovering their revolutionary induction technology and you will also be able to preorder your new IQOS ILUMA device directly in store.

Book an appointment

The services you can always count on in the IQOS Stores.

Come and visit us in the store of your choice to:
  • Store locator icon

    Discover IQOS as
    an alternative to cigarettes

  •  icon

    Buy IQOS kits
    and accessories

  • Email

    Receive full assistance
    from IQOS experts

  • Facebook

    Use discount vouchers
    and find out the latest news

Find a store.


IQOS stores are present throughout the Italian territory. The IQOS Embassies and Boutiques can be found in the main Italian cities from north to south: such as Rome, Palermo, Milan, Naples, Bari and Turin (islands included).

The IQOS Lounges await you in the most popular places and frame your travels: from shopping centers to stations, passing through airports and summer tourist resorts.

Find a store

A Stellar Blue IQOS on a notebook.

Do you want to buy
IQOS by yourself?

Buy on our online shop and choose the device that's right for you.

Buy now

A Stellar Blue IQOS on a notebook.
This product is not risk free and provides nicotine, which is addictive. Only for use by adults who would otherwise continue to smoke or use other nicotine products.