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We Care

This website contains information about our smoke-free products and we need your age to make sure that you are an adult in Italy who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults. Please visit the Important Information page of this website for further risk information.

Discover how to get 10€ discount on your first device.

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TOGETHER. FORWARD.

Change starts with the smallest of steps.

A man in an apron holding an IQOS device.

We are ready for novelties. We are ready to change perspective. We IQOS.

We are ready for novelties. We are ready to change perspective. We IQOS.

Today is the day to leave the smoke behind.

Welcome the taste. Goodbye to ash. We IQOS.

Welcome the taste. Goodbye to ash. We IQOS.

IQOS is the alternative to cigarettes you were looking for.

We were strangers. We clicked. We IQOS.

We were strangers. We clicked. We IQOS.

2 million people in Italy have chosen IQOS*. Join them.

*data up to December 31, 2021.

Community spirit.

Take a look at some of the stories shared by members of our worldwide IQOS community.

I bought this item about a month ago and I am fine with it, I don't need regular cigarettes anymore, I would recommend it to anyone.

L3LL4, ITALY

My new experience with IQOS is very satisfying. Practical product and high quality materials.

Simonach, ITALY

Elegant and comfortable as always. It recharges very quickly. I like that it can be customized with several colors.

AntoGr, ITALY
A Stellar Blue IQOS on a notebook.

Buy your first IQOS Kit

Choose how to do it according to your needs and with the possibility of returning it within 30 days from the date of purchase.

Choose how

This product is not risk free and provides nicotine, which is addictive. Only for use by adults who would otherwise continue to smoke or use other nicotine products.