TOGETHER. FORWARD.

Change starts with the smallest of steps.

A man  in an apron holding an IQOS device.

We are ready for novelties. We are ready to change perspective. We IQOS.

We are ready for novelties. We are ready to change perspective. We IQOS.

Today is the day to leave the smoke behind.

Welcome the taste. Goodbye to ash. We IQOS.

Welcome the taste. Goodbye to ash. We IQOS.

IQOS is the alternative to cigarettes you were looking for.

We were strangers. We clicked. We IQOS.

We were strangers. We clicked. We IQOS.

Over 1 million people in Italy have chosen IQOS. Join them.

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Book your IQOS Experience.

Satisfied or money back: you will have 30 days to change your mind and return the device

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This product is not risk free and provides nicotine, which is addictive. Only for use by adults who would otherwise continue to smoke or use other nicotine products.
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This website contains information about our smoke-free products and we need your age to make sure that you are an adult in Italy who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults. Please visit the Important Information page of this website for further risk information.