Please enter your date of birth to confirm you are an adult user of nicotine or tobacco products

Confirm

Sorry,
this website is intended only for users of nicotine or tobacco products who are over 18.

We Care

This website contains information about our smoke-free products and we need your age to make sure that you are an adult in Italy who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults. Please visit the Important Information page of this website for further risk information.

Discover how to get 10€ discount on your first device.

﬋ Location cart 0
IQOS Welcome

IQOS Welcome. Even more choice. Even closer.

From today you can choose how to buy your first kit according to your needs.

Choose how to buy

Your first IQOS kit
in 3 simple steps.

  • IQOS

    Fill in
    the form

    Fill in the form below
    with your details

  • IQOS

    Select
    a channel

    Choose where and how to buy
    your first kit

  • IQOS

    Proceed to purchase

    of your first kit

Fill out the form to choose how to buy your first kit.


By registering, you can choose how to purchase your first device.
By entering your data and clicking on “Continue”, you accept the Terms and Conditions and declare to have read the Consumer Privacy Notice.

You will receive an SMS to this number to activate your profile.

Without prejudice to the processing of personal data for marketing purposes based on legitimate interest, as better specified in the PMI Consumer Privacy Notice, I hereby grant PMI with my consent to:

You can change your mind at any time and withdraw your consent, directly from the link in our communication or by contacting the Customer Care.

Choose your first kit.
Discover IQOS ILUMA devices.

IQOS ILUMA PRIME New New

Refined and elegant.

Made of anodized aluminum.
Induction technology, no blade, no cleaning.

Discover more

IQOS ILUMA New

Iconic design. Enhanced.

Redesigned for a better and easier user experience.
Induction technology, no blade, no cleaning.

Discover more

IQOS ILUMA ONE New New

Sleek and smart.

Effortless and on-the-go.

Discover more

This product is not risk free and provides nicotine, which is addictive. Only for use by adults who would otherwise continue to smoke or use other nicotine products.