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IQOS ILUMA is the device with an iconic design, redesigned for a better and simpler tobacco experience thanks to the innovative SMARTCORE INDUCTION SYSTEM™ technology.
Reliability. Simplicity and taste experience. The new IQOS ILUMA takes heated tobacco to the next level*.
The innovative SMARTCORE INDUCTION SYSTEM™ heats tobacco from the inside without burning it, offering the true taste of tobacco and a satisfaction similar to that of a cigarette*, but without smoke and ash.
*According to studies conducted in Italy and Japan on a total of 714 IQOS users, nov2020-mar2021.
Thanks to the innovative SMARTCORE INDUCTION SYSTEM™ technology. No ash, no tobacco residues, no cleaning.
You will notice the difference.
IQOS ILUMA is designed to be intuitive and easy to use.
Automatic ignition, simple removal of the stick and absence of tobacco residues to be cleaned.
SMARTCORE STICKS™ are designed only for IQOS ILUMA and contain the highest quality tobacco. Inside there is a metal element that heats the tobacco by induction.
The IQOS ILUMA pocket charger has an iconic, advanced design and allows up to 20 uses on a single charge of the holder.
The IQOS ILUMA holder has no foil. The latter moves from the device to the stick thus ensuring the absence of tobacco residues to be cleaned.
From autostart to battery alerts and more, tailor your experience with the IQOS app..
Compare the devices from IQOS ILUMA range to discover which one is right for you.
Customize your IQOS ILUMA with our most extensive line of accessories ever.
Discover accessoriesDiscover the widest range of accessories ever with hundreds of ways to personalise your device.
It's time to make your IQOS ILUMA unique down to the last detail.
Blog
17/06/2024. The new IQOS ILUMA Limited Edition Neon Purple has arrived. If you have a foil device, it's time to upgrade to the IQOS ILUMA line, no foil and no cleaning. Discover the promotions for IQOS ILUMA ONE for IQOS ILUMA PRIME and the offer valid on the purchase of the first Lil SOLID Ez device for €9.99 on iqos.com.
Blog
21/12/2022. IQOS inaugurate its new Boutique in Venice: with unique features, such as the city that hosts it. Ready to welcome IQOS Users Community and adult smoker searching for a viable alternative to cigarettes, read more about the new IQOS Boutique.
Blog
05/12/2022. Search your nearest tobacco store where to findSMARTCORE STICKS™ for IQOS ILUMA. You will also be able to check product availability.
Blog
02/12/2022. Many ways to make your IQOS ILUMA device unique: let's discover together the different configurations designed for the winter season.
Blog
22/11/2022. What distinguishes IQOS ILUMA from IQOS 3 DUO? Let's compare the two models and explore the new superior user experience of the IQOS ILUMA line.
Blog
30/09/2019. Let's figure out together how two different technologies can satisfy a smokers’ common need: finding an alternative to cigarettes and traditional smoking without combustion, smoke, ash and smell.
Free Express Delivery if it's your first device.
Express Shipping Service
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Check if your area is covered by the Express Shipping service with delivery in 3 hours.
Remember that you will be able to receive your order in 3 hours only if you place it during the time slot 9.00-17.30 from Monday to Friday and only if you make the payment with Klarna, credit/debit card or Paypal. The cost of the service is €5, free if it's your first device
For more information on the service click here.