IQOS ILUMA is the device with an iconic design, redesigned for a better and simpler tobacco experience thanks to the innovative SMARTCORE INDUCTION SYSTEM™ technology.
The next level.
Reliability. Simplicity and taste experience. The new IQOS ILUMA PRIME takes heated tobacco to the next level*.
The innovative SMARTCORE INDUCTION SYSTEM™ heats tobacco from the inside without burning it, offering the true taste of tobacco and a satisfaction similar to that of a cigarette*, but without smoke and ash.
*According to studies conducted in Italy and Japan among a total of 714 IQOS users, Nov2020-Mar2021.
Thanks to the innovative SMARTCORE INDUCTION SYSTEM™ technology. No ash, no tobacco residues, no cleaning.
You will notice the difference.
IQOS ILUMA PRIME is designed to be intuitive and easy to use.
Automatic ignition, simple removal of the stick and absence of tobacco residues to be cleaned.
1. SMARTCORE STICKS™
SMARTCORE STICKS™ are designed only for IQOS ILUMA. They contain a new stainless steel coated metal heating element that heats the tobacco from the inside.
2. Pocket Charger
The elegant IQOS ILUMA PRIME Pocket Charger is made from anodised aluminium with a cover available in different textures. It allows up to 20 uses of the holder with a single charge.
The IQOS ILUMA PRIME holder has no blade. The latter moves from the device to the stick, thus ensuring the absence of tobacco residues to be cleaned.
- IQOS ILUMA PRIME Holder
- IQOS ILUMA PRIME Pocket Charger
- Charging Cable
- Power Adaptor
IQOS ILUMA PRIME
Refined and elegant.
Iconic design. Enhanced.
Your IQOS ILUMA.
Discover the widest range of accessories ever with hundreds of ways to personalise your device.
It's time to make your IQOS ILUMA unique down to the last detail.
January 2023 promotions: IQOS 3 DUO and an accessory of your choice at a special price
16/01/2023. Discover the news of the month: in addition to the new IQOS ILUMA line, you can buy IQOS 3 DUO and an accessory of your choice at a special price on the online shop, in IQOS stores and in participating tobacconists.
A new IQOS Boutique opens in Venice
21/12/2022. IQOS inaugurate its new Boutique in Venice: with unique features, such as the city that hosts it. Ready to welcome IQOS Users Community and adult smoker searching for a viable alternative to cigarettes, read more about the new IQOS Boutique.
Where to find the SMARTCORE STICKS™ for IQOS ILUMA
05/12/2022. Search your nearest tobacco store where to findSMARTCORE STICKS™ for IQOS ILUMA. You will also be able to check product availability.
The winter 2022 customizations of the new IQOS ILUMA line
02/12/2022. Many ways to make your IQOS ILUMA device unique: let's discover together the different configurations designed for the winter season.
What are the differences between the IQOS ILUMA and IQOS 3 DUO models?
22/11/2022. What distinguishes IQOS ILUMA from IQOS 3 DUO? Let's compare the two models and explore the new superior user experience of the IQOS ILUMA line.
IQOS and electronic cigarette: a new world?
30/09/2019. Let's figure out together how two different technologies can satisfy a smokers’ common need: finding an alternative to cigarettes and traditional smoking without combustion, smoke, ash and smell.
Nature of product packaging and how to dispose of it
- IQOS Device
- IQOS Device