IQOS ILUMA is the device with an iconic design, redesigned for a better and simpler tobacco experience thanks to the innovative SMARTCORE INDUCTION SYSTEM™ technology.
The next level.
Reliability. Simplicity and taste experience. The new IQOS ILUMA PRIME takes heated tobacco to the next level*.
The innovative SMARTCORE INDUCTION SYSTEM™ heats tobacco from the inside without burning it, offering the true taste of tobacco and a satisfaction similar to that of a cigarette*, but without smoke and ash.
*According to studies conducted in Italy and Japan among a total of 714 IQOS users, Nov2020-Mar2021.
Thanks to the innovative SMARTCORE INDUCTION SYSTEM™ technology. No ash, no tobacco residues, no cleaning.
You will notice the difference.
IQOS ILUMA PRIME is designed to be intuitive and easy to use.
Automatic ignition, simple removal of the stick and absence of tobacco residues to be cleaned.
1. SMARTCORE STICKS™
SMARTCORE STICKS™ are designed only for IQOS ILUMA. They contain a new stainless steel coated metal heating element that heats the tobacco from the inside.
2. Pocket Charger
The elegant IQOS ILUMA PRIME Pocket Charger is made from anodised aluminium with a cover available in different textures. It allows up to 20 uses of the holder with a single charge.
The IQOS ILUMA PRIME holder has no blade. The latter moves from the device to the stick, thus ensuring the absence of tobacco residues to be cleaned.
- IQOS ILUMA PRIME Holder
- IQOS ILUMA PRIME Pocket Charger
- Charging Cable
- Power Adaptor
IQOS ILUMA PRIME
Refined and elegant.
Iconic design. Enhanced.
Your IQOS ILUMA.
Discover the widest range of accessories ever with hundreds of ways to personalise your device.
It's time to make your IQOS ILUMA unique down to the last detail.
New for November: pre-order IQOS ILUMA, the next level
21/11/2022. Pre-order IQOS ILUMA, the next level device soon to be available online, in IQOS stores and tobacco shops.
In which countries is the new IQOS ILUMA already available?
03/11/2022. Philip Morris International has already presented the IQOS ILUMA line, its most advanced tobacco heater, in Japan, Switzerland, Spain, Greece, Cyprus and Portugal. And instead in Italy? Let's find out together.
The IQOS customizations of autumn 2022
10/10/2022. Watchword: customization. With IQOS, you choose the design and colors of your device
IQOS and electronic cigarette: a new world?
30/09/2019. Let's figure out together how two different technologies can satisfy a smokers’ common need: finding an alternative to cigarettes and traditional smoking without combustion, smoke, ash and smell.
- IQOS Device
- IQOS Device