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This website contains information about our smoke-free products and we need your age to make sure that you are an adult in Italy who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults. Please visit the Important Information page of this website for further risk information.
IQOS
IQOS
IQOS

Switch to IQOS ILUMA
from 9€*.

IQOS ILUMA at a special price for you who have never purchased one. Just leave the previous generation devices that you no longer use in IQOS stores and participating tobacconists.

An opportunity for you and the environment.



Verify with the IQOS store or tobacconist shop if if it has joined the Trade in.

*Valid for blade IQOS owners, Lil SOLID 2.0 registered on iqos.com before June 9th, 2024 who do not have an associated IQOS ILUMA range device. Can only be used once per consumer for one IQOS ILUMA ONE and IQOS ILUMA device and cannot be combined. Both components must be brought. Suggested price - check with the store if it participates in the initiative, the details, the duration and the final price applied.

If you have already switched to IQOS ILUMA, discover the Take Back initiative.

Discover now

Verify with the IQOS store or tobacconist shop if if it has joined the Trade in.

Inserisci l’indirizzo da cercare
MAPPA
LISTA
MOSTRA LA LISTA
Tabaccheria
Brand Retail
Non trovi una tabaccheria nelle vicinanze? Stiamo ancora aggiornando la mappa. Torna a trovarci tra qualche giorno.

Consiglieresti il servizio di ricerca della tabaccheria più vicina a familiari, amici o colleghi fumatori adulti?

Gli SMARTCORE STICKSTM saranno disponibili in tabaccheria su tutto il territorio italiano a partire dal 13/12.

La distribuzione inizierà già dal 5/12 per garantire la disponibilità del prodotto alla data del 13/12.

Potreste trovare il prodotto in alcuni punti vendita già dalla data del 5/12.

Trova i distributori e rivenditori

IQOS store

You can leave your previous generation IQOS or Lil device that you no longer use and upgrade to IQOS ILUMA at a special price in IQOS stores. Before booking your appointment, check with the IQOS store to see if it has joined Trade In.

Book an appointment

IQOS

REC and IQOS Refreshed, the circular economy projects of IQOS and Lil

Philip Morris Italia's commitment as part of its sustainability strategy.

Read article

Switch to IQOS ILUMA from 9€, for you who have never bought one.

If you already have a registered device.

Do you still have doubts?

An IQOS Expert is at your disposal!

This product is not risk free and provides nicotine, which is addictive. Only for use by adults who would otherwise continue to smoke or use other nicotine products.