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Changing your mind can change your world.
Curiosity is the voice that pushes you to imagine new perspectives, that guides you to explore the power of change.
This is the story of IQOS:
a story born of curiosity.
We listen to that voice. We will always listen.
IQOS. Forever Curious.
Our search for alternatives never ends.
Introducing the IQOS ILUMA line
IQOS ILUMA i
IQOS ILUMA i ONE
IQOS ILUMA i PRIME
We accept:
You can pay with more than
8 different payment methods
Discover all the exclusive services buying online.
Always with you!
Our online boutique is always open, day and night.
Many secure payment methods.
Secure payments and installments for you.
Discover how you can pay
Many offers for you.
Follow us to stay updated on current initiatives.
Discover express delivery.
If you're in a hurry, at your home in 3 hours!
Discover the cities covered
Make it unique!
Only online you can personalize the device with your name.
Compare the devices of the IQOS ILUMA line
IQOS ILUMA i PRIME
Characteristics
Interactive, innovative, unmistakable.
Uses
Up to 3 consecutive for the holder (20 per pocket magazine Recharge)
Recharge
2h e 15 minutes
IQOS ILUMA i
Characteristics
Iconic, advanced.
Uses
Up to 3 consecutive for the holder (20 per pocket magazine Recharge)
Recharge
2h e 15 minutes
IQOS ILUMA i ONE
Characteristics
Compact, advanced.
Uses
20 per refill
Recharge
1h e 30 minutes
Over 2 million* smokers in Italy have switched to IQOS and abandoned cigarettes.
*Estimated number of adult users (18 years and older) of IQOS heat-not-burn products who have completely switched to IQOS and stopped smoking (for whom PMI tobacco sticks account for at least 70% of their tobacco use in the past 7 days). Source: PMI financial data or estimates, IQOS user samples, and PMI market research. Information current as of May 31, 2023.
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