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This website contains information about our smoke-free products and we need your age to make sure that you are an adult in Italy who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults. Please visit the Important Information page of this website for further risk information.

Discover our IQOS products

Explore the full range of tobacco heating devices and their accessories.

A Jade Green IQOS ILUMA PRIME Pocket Charger and Holder.
New New


The revolutionary new IQOS ILUMA range takes heated tobacco to the next level*.
Thanks to the SMARTCORE INDUCTION SYSTEM™, the innovative blade-free induction system - and the new SMARTCORE STICKS™ - IQOS ILUMA reinvents the way tobacco is heated.

*Compared to previous IQOS models.

Un holder IQOS 3 DUO all'interno di un caricatore tascabile.


IQOS 3 DUO HeatControl™ technology uses a ceramic and platinum blade to heat tobacco sticks from the inside.

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Compare IQOS 3 DUO to the new IQOS ILUMA device.

Un holder di IQOS 3 DUO e un holder di IQOS ILUMA

Hard to choose?

Compare the devices from IQOS ILUMA range to discover which one is right for you.
This product is not risk free and provides nicotine, which is addictive. Only for use by adults who would otherwise continue to smoke or use other nicotine products.