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*Not valid fot IQOS and Lil SOLID users and not cumulative with other current initiatives. Valid until June 30th.
Unique,
at a special price.
Sleek and smart,
up to 20 consecutive uses
on a single charge.
*Lowest price of the last 30 days.
**Initiative valid for the purchase of an IQOS ILUMA ONE device. Not comulative with other current initiatives. Valid until May 5st.
Try now
pay later.
Try IQOS ILUMA or IQOS ILUMA ONE for free at home by choosing from all the colors available.
If you decide to keep the device, you will pay at the end of the 30-day trial period.
Initiative not valid for IQOS and Lil SOLID users.
The IQOS Tobacco heater
IQOS is a viable alternative to traditional smoking.
At the root of it all is heat.
We chose to heat tobacco instead of burning it, and in this way, we were able to create alternative products to traditional cigarettes.
IQOS ILUMA.
Next level technology.
The new SMARTCORE INDUCTION SYSTEM™ designed for IQOS ILUMA is the innovative blade-free induction system that heats specially designed tobacco sticks from the inside.
The SMARTCORE INDUCTION SYSTEM™ and its SMARTCORE STICKS™ have been developed to make your experience even easier.
A tip that worth for two.
Do you want to be part of IQOS world?
Ask for the invitation corde to an IQOS user friend and discover how to purchase your first device with up to 20€ discount.
If you already use IQOS.
Invite your interested adult smoking friends to know IQOS. If they purchase, you will have the chance to get up to 60€ voucher discount.
The favourites among the IQOS Community.
The IQOS Community has chosen Pebble Greyas its favorite colour for the IQOS ILUMA device.
And what is yours?
IQOS ILUMA is designed to be used only with SMARTCORE STICKS™.
Explore our portfolio
Find your perfect IQOS match
All the colors
that you want.
On iqos.com you can find all the colorations of devices and accessories of IQOS ILUMA range.
Make unique your IQOS ILUMA until last detail.
IQOS ILUMA and electronic cigarettes: how they work and differences
What makes IQOS ILUMA devices unique, and what is the difference from electronic cigarettes? Let's find out together.
IQOS ILUMA devices, thanks to SMARTCORE INDUCTION SYSTEMTM technology, heat the tobacco by induction thanks to a heating element inside the SMARTCORE STICKSTM, specially designed for IQOS ILUMA, offering the authentic taste of tobacco and satisfaction similar to that of a cigarette* but without smoke and ash.
Electronic cigarettes heat liquids that may or may not contain nicotine, while IQOS ILUMA thanks to its SMARTCORE INDUCTION SYSTEMTM heats specially designed tobacco sticks from the inside at a constant lower temperature without generating combustion.
Both systems are combustion-free and therefore they do not produce smoke or ash.
*Based on studies conducted in Italy and Japan on 714 IQOS users between Nov 2020 and March 2021.
Featured news
Blog
REC and IQOS Refreshed, the circular economy projects of IQOS and Lil
10/04/2024. REC and IQOS Refreshed are important pieces that add to Philip Morris Italia's commitment to the sustainability strategy of its supply chain.
Blog
April: discover the new promo for Lil SOLID Ez
08/04/2024. Until 30 June, Lil SOLID Ez is available for €9.99 on the iqos.com online shop, valid only with a first device . If you own a device with blade, it's time to upgrade to the IQOS ILUMA rage, bladeless and no cleaning. Discover the discounts on IQOS ILUMA ONE and the benefits in case of purchase of your first IQOS ILUMA PRIME device.
Blog
Discover “Try now Pay later" IQOS service
26/03/2024. Are you an adult smoker interested in finding out more about heated tobacco devices as an alternative to cigarettes? You can take advantage of iqos.com's 30-day free trial service: select and order the device that best suits your needs from a choice of IQOS ILUMA and IQOS ILUMA ONE, and try it out in the comfort of your own home.
Blog
Tobacco heaters: find out what they are and how they work
26/04/2023. What is a Tobacco Heater? Learn more about the details and how the innovative tobacco heating devices work.
Blog
IQOS ILUMA: the advantages of alternatives to the traditional cigarette
10/03/2023. Why choose IQOS ILUMA? Discover every benefit of heat-not-burn tobacco and the differences between IQOS ILUMA, cigarettes and electronic cigarettes.
Blog
IQOS and electronic cigarette: a new world?
30/09/2019. Let's figure out together how two different technologies can satisfy a smokers’ common need: finding an alternative to cigarettes and traditional smoking without combustion, smoke, ash and smell.
Designing a smoke-free future.
From burning to heating, From cigarette smoke to tobacco vapour.
After years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke or use other nicotine products access to better alternatives to cigarettes.