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Blog
November: IQOS ILUMA i PRIME has arrived
01/11/2024. The new IQOS ILUMA i PRIME: full control of your device with Touch Screen, more flexibility with Pause Mode* and up to 3 consecutive uses with one charge in Performance Mode. Learn more about the other IQOS ILUMA and Lil SOLID Ez devices.
Blog
Philip Morris International presents the new IQOS ILUMA i PRIME in Italy
10/10/2024. inally in Italy the new IQOS ILUMA i PRIME device, the most advanced in Philip Morris International's portfolio of non-combustion products. Find out more.
Blog
Switch to IQOS ILUMA from 9€ with the Trade-in initiative
01/10/2024. If you own an IQOS device with blade or Lil SOLID 2.0 that you no longer use, in IQOS stores and tobacco shops participating in the Take Back initiative, if they also participate in the Trade-in initiative, you can leave your IQOS and/or Lil device that you no longer use and buy an IQOS ILUMA at a special price. Find out more.
Blog
REC and IQOS Refreshed, the circular economy projects of IQOS and Lil
10/04/2024. REC and IQOS Refreshed are important pieces that add to Philip Morris Italia's commitment to the sustainability strategy of its supply chain.
Blog
IQOS and electronic cigarette: a new world?
30/09/2019. Let's figure out together how two different technologies can satisfy a smokers’ common need: finding an alternative to cigarettes and traditional smoking without combustion, smoke, ash and smell.
Nature of product packaging and how to dispose of it
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In August the service may not always be active in all cities. Find out which ones