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Choose the style that's right for you.
You can customize the colors and accessories as you like to get the combination that is closest to your tastes.
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IQOS ILUMA is the device with an iconic design, redesigned for a better and simpler tobacco experience thanks to the innovative SMARTCORE INDUCTION SYSTEM™ technology.
The next level.
Reliability. Simplicity and taste experience. The new IQOS ILUMA takes heated tobacco to the next level*.
The innovative SMARTCORE INDUCTION SYSTEM™ heats tobacco from the inside without burning it, offering the true taste of tobacco and a satisfaction similar to that of a cigarette*, but without smoke and ash.
*According to studies conducted in Italy and Japan on a total of 714 IQOS users, nov2020-mar2021.
Bladeless
Clean.
Thanks to the innovative SMARTCORE INDUCTION SYSTEM™ technology. No ash, no tobacco residues, no cleaning.
You will notice the difference.
Superior simplicity.
IQOS ILUMA is designed to be intuitive and easy to use.
Automatic ignition, simple removal of the stick and absence of tobacco residues to be cleaned.
1. SMARTCORE STICKS
SMARTCORE STICKS™ are designed only for IQOS ILUMA and contain the highest quality tobacco. Inside there is a metal element that heats the tobacco by induction.
2. Pocket charger
The IQOS ILUMA pocket charger has an iconic, advanced design and allows up to 20 uses on a single charge of the holder.
3. Holder
The IQOS ILUMA holder has no foil. The latter moves from the device to the stick thus ensuring the absence of tobacco residues to be cleaned.
Improve the usage of your IQOS ILUMA.
From autostart to battery alerts and more, tailor your experience with the IQOS app..
- IQOS ILUMA Holder
- IQOS ILUMA Pocket Charger
- Charging Cable
- Power Adaptor
Hard to choose?
Compare the devices from IQOS ILUMA range to discover which one is right for you.
New
IQOS ILUMA PRIME
Refined and elegant.
New
IQOS ILUMA
Iconic design. Enhanced.
New
IQOS ILUMA ONE
Sleek and smart.
IQOS ILUMA is designed to be used only with SMARTCORE STICKS™.
Make your IQOS unique
Customize your IQOS ILUMA with our most extensive line of accessories ever.
Discover accessories
Your IQOS, your way.
Choose from our wide range of accessories.
Featured news
Blog
April: the new IQOS ILUMA i ONE device is arrived
22/04/2025. This month the IQOS ILUMA i range is complete: here comes the IQOS ILUMA i ONE, the latest device to finally arrive in Italy. Don't forget also the promotion of April on iqos.com.
Blog
IQOS at Milano Design Week 2025
08/04/2025. 2025 will be the eighth year for IQOS at Milan Design Week, where it will be present from 8 to 13 April with a Lounge in the spaces of Opificio 31 in via Tortona. The central theme of this edition of Milan Design Week 2025 is ‘Connected Worlds’. IQOS together with Seletti, a brand known for its creativity and unconventional approach, will present the new experiential project ‘IQOS Curious X’: Sensorium Piazza.
Blog
IQOS ILUMA i: the new IQOS ILUMA i device in Italy
07/04/2025. Finally in Italy a new IQOS ILUMA i device. Iconic, advanced this is the new IQOS ILUMA i. Find out more.
Blog
IQOS and electronic cigarette: the world of smoke-free alternatives
31/01/2025. Let's figure out together how two different technologies can satisfy a smokers’ common need: finding an alternative to cigarettes and traditional smoking without combustion, smoke, ash and smell.
Blog
Switch to IQOS ILUMA from 19€ with the Trade-in initiative
01/10/2024. If you own an IQOS device with blade or Lil SOLID 2.0 that you no longer use, in IQOS stores and tobacco shops participating in the Take Back initiative, if they also participate in the Trade-in initiative, you can leave your IQOS and/or Lil device that you no longer use and buy an IQOS ILUMA ONE at a special price. Find out more.
Free Express Delivery if it's your first device.
Express Shipping Service
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Check if your area is covered by the Express Shipping service with delivery in 3 hours*.
Remember that you will be able to receive your order in 3 hours only if you place it during the time slot 9.00-17.30 from Monday to Friday and only if you make the payment with Klarna, credit/debit card or Paypal. The cost of the service is €5, free if it's your first device
Service not available for personalized (engraved) products
For more information on the service click here.
*Except for products with personalized engraving.