IQOS ILUMA is the device with an iconic design, redesigned for a better and simpler tobacco experience thanks to the innovative SMARTCORE INDUCTION SYSTEM™ technology.
The next level.
Reliability. Simplicity and taste experience. The new IQOS ILUMA takes heated tobacco to the next level*.
The innovative SMARTCORE INDUCTION SYSTEM™ heats tobacco from the inside without burning it, offering the true taste of tobacco and a satisfaction similar to that of a cigarette*, but without smoke and ash.
*According to studies conducted in Italy and Japan on a total of 714 IQOS users, nov2020-mar2021.



Bladeless
Clean.
Thanks to the innovative SMARTCORE INDUCTION SYSTEM™ technology. No ash, no tobacco residues, no cleaning.
You will notice the difference.



Superior simplicity.
IQOS ILUMA is designed to be intuitive and easy to use.
Automatic ignition, simple removal of the stick and absence of tobacco residues to be cleaned.






1. SMARTCORE STICKS
SMARTCORE STICKS™ are designed only for IQOS ILUMA and contain the highest quality tobacco. Inside there is a metal element that heats the tobacco by induction.
2. Pocket charger
The IQOS ILUMA pocket charger has an iconic, advanced design and allows up to 20 uses on a single charge of the holder.
3. Holder
The IQOS ILUMA holder has no foil. The latter moves from the device to the stick thus ensuring the absence of tobacco residues to be cleaned.

Improve the usage of your IQOS ILUMA.
From autostart to battery alerts and more, tailor your experience with the IQOS app..
- IQOS ILUMA Holder
- IQOS ILUMA Pocket Charger
- Charging Cable
- Power Adaptor




Hard to choose?
Compare the devices from IQOS ILUMA range to discover which one is right for you.

Make your IQOS unique
Customize your IQOS ILUMA with our most extensive line of accessories ever.
Discover accessoriesFeatured news
Blog
July: discover accessories promo and free engraving
01/07/2025. With IQOS, from July you can find a selection of accessories from the IQOS ILUMA line at -50%. But that's not all the news: for the entire month of July, in fact, you can personalize your device with free custom engraving service. Curious? Read on to find out more.
Blog
IQOS at musical festival of summer 2025
27/06/2025. Summer gets into full swing and the big music and entertainment events are back. And IQOS does not leave you alone this year: it accompanies you even on the hottest evenings of this season to the biggest music festivals in Italy.
Blog
Discover engraving service for free
26/06/2025. Now, you can personalize your new IQOS device with a custom engraving. From July 1 to July 31, the service is free. At iqos.com, you can not only select the model and color of your device by exploring the different combinations by choosing from a wide range of accessories.
Blog
IQOS ILUMA i: the new IQOS ILUMA i device in Italy
07/04/2025. Finally in Italy a new IQOS ILUMA i device. Iconic, advanced this is the new IQOS ILUMA i. Find out more.
Blog
IQOS and electronic cigarette: the world of smoke-free alternatives
31/01/2025. Let's figure out together how two different technologies can satisfy a smokers’ common need: finding an alternative to cigarettes and traditional smoking without combustion, smoke, ash and smell.
Free Express Delivery if it's your first device.
Express Shipping Service
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Check if your area is covered by the Express Shipping service with delivery in 3 hours*.
Remember that you will be able to receive your order in 3 hours only if you place it during the time slot 9.00-17.30 from Monday to Friday and only if you make the payment with Klarna, credit/debit card or Paypal. The cost of the service is €5, free if it's your first device
Service not available for personalized (engraved) products
For more information on the service click here.
*Except for products with personalized engraving.