Available the video call service
with the store for your city – Find out more

Delay in deliveries are reported due to the general transport strike.

﬋ cart 0

IQOS 2.4 Plus

Enter the world of IQOS with our classic IQOS 2.4 Plus device.

This cigarette alternative is a feat of engineering and science to bring you the best in heated tobacco technology with an affordable price.

SHOP NOW

Easy to use

Elegant, simple, and groundbreaking. The perfect start of a journey from cigarettes towards a new way of enjoying tobacco.

Make it yours

IQOS 2.4 PLUS has extesnive range of accessories. Whether you are on the go, at home, at work, or in the car, get started with the essentials.

Simply IQOS

IQOS 2.4 Plus gets you started on the smoke-free journey to experience tobacco enjoyment at its fullest. Our classic heat-not-burn device is the pioneer in heated tobacco technology and simple to use, making your start into the world of heated tobacco a revolutionary one.

The IQOS 2.4 Plus starter kit comes equipped with a pocket charger and holder system that works hand-in-hand to give you all the benefits of IQOS without the smoke, fire, and ash that you don't want.

The IQOS 2.4 Plus has a soft latch mechanism making it easy to open and close, perfect for everyday use. IQOS 2.4 Plus is intended to sync with our Bluetooth app, IQOS Connect (for Android), to get you started with features such as device pairing, device registration, device management, and much more.

Make it yours

Make your IQOS 2.4 Plus moments stand out through our assortment of 12 cap colors, leather pouches, sleeves, and carrying cases that offer added protection and a colorful way to express yourself.

SHOP NOW

Best is our beginning

Just as you start your journey moving from cigarettes to better smoke-free alternatives, our determination to create IQOS started with a similar passion. IQOS 2.4 Plus was born from the need to deliver the most satisfying heated tobacco experience free from fire, smoke, and ash in a way that could be made available to all adult smokers. Experience IQOS 2.4 Plus, the start of our heated tobacco journey.

TRY FOR FREE
This product is not risk free and provides nicotine, which is addictive. Only for use by adults who would otherwise continue to smoke or use other nicotine products.

Please enter your date of birth to confirm you are an adult user of nicotine or tobacco products

Confirm

Sorry,
this website is intended only for users of nicotine or tobacco products who are over 18.

We Care

This website contains information about our smoke-free products and we need your age to make sure that you are an adult in Italy who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults. Please visit the Important Information page of this website for further risk information.