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Dispositivo IQOS ILUMA i PRIME di colore turchese Breeze Blue. Composto di un caricatore tascabile e un holder poggiati su una texture di pelle

What is IQOS?

Tobacco heating devices such as IQOS provide a valid alternative to cigarettes for all adult smokers who would otherwise continue to smoke.

IQOS is an electronic device designed to heat tobacco sticks from the inside, with tobacco and tobacco-free aromatics, without burning them, thanks to a patented induction technology that avoids combustion.

Destination: smoke-free and ash-free.

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Holder di IQOS ILUMA

Over 2 million* smokers in Italy have switched to IQOS and abandoned cigarettes.

If you are an adult smoker and are looking for a viable alternative to cigarettes, IQOS is the right choice for you.

*Estimated number of adult users (minimum 18 years old) of IQOS products that heat and do not burn tobacco who have completely switched to IQOS and abandoned cigarettes (for whom PMI tobacco sticks amount to at least 70% of their tobacco use in the last 7 days). Source: PMI financial data or estimates, IQOS user samples and PMI market research. Information updated as of May 31, 2023.

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Discover the science behind IQOS: SMARTCORE INDUCTION SYSTEMTM

The new SMARTCORE INDUCTION SYSTEMTM designed for the IQOS lines ILUMA is the innovative induction system that heats specially designed sticks from the inside.

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IQOS ILUMA i range

IQOS
IQOS LEVIA

Stick with
menthol and fruity flavors.
Also with capsules.
Tobacco-free and with nicotine.

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Got a question?
Find the answer in our FAQs.

FAQs

Something we haven’t covered?

There are several ways you can reach us.

  • Live chat icon
    Use our live chat

    Chat to our IQOS Experts in real time. They’re available every day from 9AM to 8PM. Just give them a message and they’ll say hello within seconds.


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    Write to us. Our inbox is never too full.


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    Your question might have already been asked before. Browse our FAQs to see if there’s an answer waiting for you.


    Look through our FAQ
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    Request a call

    Always in a rush? Avoid waiting and request a call from an IQOS expert at most convenient time for you.


    Schedule an appointment
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    Give us a ring

    Sometimes you just want to hear a
    human voice. We get it. That’s why our
    phone support line connects you directly
    to an IQOS expert.


    Get in touch
This product is not risk free and provides nicotine, which is addictive. Only for use by adults who would otherwise continue to smoke or use other nicotine products.