
What is IQOS?
Tobacco heating devices such as IQOS provide a
valid alternative to cigarettes for all adult smokers who would otherwise continue to smoke.
IQOS is an electronic device designed to
heat tobacco sticks from the inside,
with tobacco and tobacco-free aromatics, without burning them, thanks to a patented induction technology that avoids combustion.
Destination: smoke-free and ash-free.

Over 2 million* smokers in Italy have switched to IQOS and abandoned cigarettes.
If you are an adult smoker and are looking for a viable alternative to cigarettes, IQOS is the right choice for you.
*Estimated number of adult users (minimum 18 years old) of IQOS products that heat and do not burn tobacco who have completely switched to IQOS and abandoned cigarettes (for whom PMI tobacco sticks amount to at least 70% of their tobacco use in the last 7 days). Source: PMI financial data or estimates, IQOS user samples and PMI market research. Information updated as of May 31, 2023.
Discover more
Discover the science behind IQOS: SMARTCORE INDUCTION SYSTEMTM
The new SMARTCORE INDUCTION SYSTEMTM designed for the IQOS lines ILUMA is the innovative induction system that heats specially designed sticks from the inside.
Discover
IQOS ILUMA i range

Stick with
menthol and fruity flavors.
Also with capsules.
Tobacco-free and with nicotine.
Got a question?
Find the answer in our FAQs.
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to an IQOS expert.
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