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New IQOS ILUMA i
Your experience in one touch. 3 new advanced features:
Touch Screen
Pause Mode
FlexBattery
The IQOS Tobacco heater
IQOS is a viable alternative to traditional smoking.
At the root of it all is heat.
We chose to heat tobacco instead of burning it, and in this way, we were able to create alternative products to traditional cigarettes.
IQOS ILUMA.
Next level technology.
The new SMARTCORE INDUCTION SYSTEM™ designed for IQOS ILUMA is the innovative blade-free induction system that heats specially designed tobacco sticks from the inside.
The SMARTCORE INDUCTION SYSTEM™ and its SMARTCORE STICKS™ have been developed to make your experience even easier.
A tip that worth for two.
Do you want to be part of IQOS world?
Ask for the invitation corde to an IQOS user friend and discover how to get a discount on the purchase of your first device.
If you already use IQOS.
Invite your adult smoker friends who are interested in discovering IQOS: receive points for each friend who buys with which to obtain up to €60 in discount vouchers.
IQOS ILUMA is designed to be used only with SMARTCORE STICKS™.
Explore our portfolio
Find your perfect IQOS match
All the colors
that you want.
On iqos.com you can find all the colorations of devices and accessories of IQOS ILUMA range.
Make unique your IQOS ILUMA until last detail.
IQOS ILUMA and electronic cigarettes: how they work and differences
What makes IQOS ILUMA devices unique, and what is the difference from electronic cigarettes? Let's find out together.
IQOS ILUMA devices, thanks to SMARTCORE INDUCTION SYSTEMTM technology, heat the tobacco by induction thanks to a heating element inside the SMARTCORE STICKSTM, specially designed for IQOS ILUMA, offering the authentic taste of tobacco and satisfaction similar to that of a cigarette* but without smoke and ash.
Electronic cigarettes heat liquids that may or may not contain nicotine, while IQOS ILUMA thanks to its SMARTCORE INDUCTION SYSTEMTM heats specially designed tobacco sticks from the inside at a constant lower temperature without generating combustion.
Both systems are combustion-free and therefore they do not produce smoke or ash.
*Based on studies conducted in Italy and Japan on 714 IQOS users between Nov 2020 and March 2021.
Featured news
Blog
July: discover accessories promo and free engraving
01/07/2025. With IQOS, from July you can find a selection of accessories from the IQOS ILUMA line at -50%. But that's not all the news: for the entire month of July, in fact, you can personalize your device with free custom engraving service. Curious? Read on to find out more.
Blog
IQOS at musical festival of summer 2025
27/06/2025. Summer gets into full swing and the big music and entertainment events are back. And IQOS does not leave you alone this year: it accompanies you even on the hottest evenings of this season to the biggest music festivals in Italy.
Blog
Discover engraving service for free
26/06/2025. Now, you can personalize your new IQOS device with a custom engraving. From July 1 to July 31, the service is free. At iqos.com, you can not only select the model and color of your device by exploring the different combinations by choosing from a wide range of accessories.
Blog
IQOS ILUMA i: the new IQOS ILUMA i device in Italy
07/04/2025. Finally in Italy a new IQOS ILUMA i device. Iconic, advanced this is the new IQOS ILUMA i. Find out more.
Blog
IQOS and electronic cigarette: the world of smoke-free alternatives
31/01/2025. Let's figure out together how two different technologies can satisfy a smokers’ common need: finding an alternative to cigarettes and traditional smoking without combustion, smoke, ash and smell.
Designing a smoke-free future.
From burning to heating, From cigarette smoke to tobacco vapour.
After years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke or use other nicotine products access to better alternatives to cigarettes.