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Do you still have doubts?
Let yourself be inspired

Choose the style that's right for you.
You can customize the colors and accessories as you like to get the combination that is closest to your tastes.

IQOS

Custom Palette selected by IQOS Community

Kit IQOS ILUMA PRIME Obsidian Black + Grounded ring set Sunset Red + Microfiber case Warm Yellow

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IQOS

Windy Peach

Kit IQOS ILUMA PRIME Bronze Taupe + Silicon Sleeve Bright Coral + Emanate Ring Set Copper ribbed

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IQOS

Blue Rays

Kit IQOS ILUMA PRIME Golden Khaki + Silicon Sleeve Lake Blue + Grounded ring set Azure Blue + Leather-like Wrap Teal Green

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IQOS

Shadow Green

Kit IQOS ILUMA PRIME Jade Green + Silicon Sleeve Citron Yellow + Energized Ring set Peridot

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IQOS

Custom Palette

Kit IQOS ILUMA Pebble Grey + Grounded Ring set Vivid Mauve + Iridescent Door Cover Purple Plume + Silicon sleeve New Indingo

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IQOS

Sun Drift

Kit IQOS ILUMA Sun Drift + Energizied Ring Set Peridot + Iridescent Door Cover Orange Glow

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IQOS

Blu Blaze

Kit IQOS ILUMA Pebble Grey + Celebrate Ring Set Eletric Teal + Silicon Sleeve New Indigo

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IQOS

Flower Glow

IQOS ILUMA Moss Green + Metallic Door Cover Sunset Red + Grounded Ring Set Sunset Red

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IQOS

Summer Bloom

Kit IQOS ILUMA ONE Sunset Red + Silicon Sleeve Chartreuse

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IQOS

Indigo Mirror

Kit IQOS ILUMA ONE Azure Blue + Silicon Sleeve Tinted Teal

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IQOS

Golden Citrine

IQOS ILUMA ONE Moss Green + Silicon Sleeve Citron Yellow

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Free Return Free Delivery

IQOS ILUMA PRIME

Golden Khaki
DK001978.01

99€ 129€

IQOS

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If available, we will ask you to confirm your request reservation during next 3 hours from confirm.

Once the booking is confirmed, you will have 2 days to come and collect the product in the store and finalize the purchase

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Once the booking is confirmed, you will have 2 days to come and collect the product in the store and finalize the purchase.

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Refined and elegant. Made of anodized aluminum.

  • Induction technology SMARTCORE INDUCTION SYSTEM™
  • No blade
  • No cleaning
  • Up to 2 consecutive uses with one refill of the holder
  • Elegant design
IQOS ILUMA is designed to be used only with SMARTCORE STICKS™.

You can customize IQOS ILUMA PRIME in hundreds of different ways with our accessories. Discover the accessories in promotion.

Up to 20€ discount with invitation code valid only for those who are not users of IQOS or Lil SOLID. Discover more on the dedicated page.

Click here for information about the nature of product packaging and how to dispose of it.

IQOS

Already have a kit registred? Buy and collect 990 points in our Loyalty Program.

IQOS

Free return within 30 days from delivery

IQOS

Free delivery

IQOS

Delivery in 3-5 working days

IQOS

Payment with Credit Cards, PayPal or at delivery

IQOS

Delivery is subject to verification of the age of the recipient. The courier will not deliver the product to minors.

IQOS ILUMA is the device with an iconic design, redesigned for a better and simpler tobacco experience thanks to the innovative SMARTCORE INDUCTION SYSTEM™ technology.
A Moss Green IQOS ILUMA holder and Pocket Charger in a box.

The next level.

Reliability. Simplicity and taste experience. The new IQOS ILUMA PRIME takes heated tobacco to the next level*.

The innovative SMARTCORE INDUCTION SYSTEM™ heats tobacco from the inside without burning it, offering the true taste of tobacco and a satisfaction similar to that of a cigarette*, but without smoke and ash.

*According to studies conducted in Italy and Japan among a total of 714 IQOS users, Nov2020-Mar2021.

A Jade Green IQOS ILUMA PRIME. A Jade Green IQOS ILUMA PRIME. A Jade Green IQOS ILUMA PRIME.

No blade.
No cleaning.

Thanks to the innovative SMARTCORE INDUCTION SYSTEM™ technology. No ash, no tobacco residues, no cleaning.
You will notice the difference.

A Jade Green IQOS ILUMA PRIME with a TEREA stick inserted. A Jade Green IQOS ILUMA PRIME with a TEREA stick inserted. A Jade Green IQOS ILUMA PRIME with a TEREA stick inserted.

Next level
simplicity.

IQOS ILUMA PRIME is designed to be intuitive and easy to use.
Automatic ignition and absence of tobacco residues to be cleaned.

A Jade Green IQOS ILUMA PRIME. A Jade Green IQOS ILUMA PRIME. A Jade Green IQOS ILUMA PRIME.
IQOS ILUMA Holder.
TEREA Stick
TEREA Pocket Charger.

1. SMARTCORE STICKS™

SMARTCORE STICKS™ are designed only for IQOS ILUMA. They contain a new stainless steel coated metal heating element that heats the tobacco from the inside.

2. Pocket Charger

The elegant IQOS ILUMA PRIME Pocket Charger is made from anodised aluminium with a cover available in different textures. It allows up to 20 uses of the holder with a single charge.

3. Holder

The IQOS ILUMA PRIME holder has no blade. The latter moves from the device to the stick, thus ensuring the absence of tobacco residues to be cleaned.

  • IQOS ILUMA PRIME Holder
  • IQOS ILUMA PRIME Pocket Charger
  • Charging Cable
  • Power Adaptor
An illustration showing an IQOS ILUMA PRIME Holder.
An illustration showing an IQOS ILUMA PRIME Pocket Charger.
An illustration showing an AC Power Adaptor.
An illustration showing a USB-C charging cable.
  • Free return within 30 days from delivery
  • Free shipping for all orders
  • Delivery in 3-5 working days

Hard to choose?

Compare the devices from IQOS ILUMA range to discover which one is right for you.

A Jade Green IQOS ILUMA PRIME Holder and Pocket Charger.
New

IQOS ILUMA PRIME

Refined and elegant.

A Moss Green IQOS ILUMA.
New

IQOS ILUMA

Iconic design. Enhanced.

An IQOS ILUMA ONETM.
New

IQOS ILUMA ONE

Sleek and smart.

Compare and buy

IQOS ILUMA PRIME is designed to be used only with SMARTCORE STICKS™.
Door Covers on IQOS ILUMAs are interchangeable.

Your style.
Your IQOS ILUMA.

Discover the widest range of accessories ever with hundreds of ways to personalise your device.

It's time to make your IQOS ILUMA unique down to the last detail.

Discover now

Featured news

Explore all articles

Blog

December: promos on IQOS ILUMA i PRIME and IQOS ILUMA and the new Limited Edition

03/12/2024. Brighten up your holidays with promotions on IQOS ILUMA i PRIME, IQOS ILUMA and IQOS ILUMA ONE, with a free accessory or two, at a special price on iqos.com. The news, however, does not end there: the new limited edition IQOS ILUMA x Steve Aoki 10 Year Edition has arrived.

Blog

Philip Morris International presents the new IQOS ILUMA i PRIME in Italy

10/10/2024. inally in Italy the new IQOS ILUMA i PRIME device, the most advanced in Philip Morris International's portfolio of non-combustion products. Find out more.

Blog

Switch to IQOS ILUMA from 9€ with the Trade-in initiative

01/10/2024. If you own an IQOS device with blade or Lil SOLID 2.0 that you no longer use, in IQOS stores and tobacco shops participating in the Take Back initiative, if they also participate in the Trade-in initiative, you can leave your IQOS and/or Lil device that you no longer use and buy an IQOS ILUMA at a special price. Find out more.

Blog

REC and IQOS Refreshed, the circular economy projects of IQOS and Lil

10/04/2024. REC and IQOS Refreshed are important pieces that add to Philip Morris Italia's commitment to the sustainability strategy of its supply chain.

Blog

IQOS and electronic cigarette: a new world?

30/09/2019. Let's figure out together how two different technologies can satisfy a smokers’ common need: finding an alternative to cigarettes and traditional smoking without combustion, smoke, ash and smell.
Explore all articles

Nature of product packaging and how to dispose of it

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Remember that you will be able to receive your order in 3 hours only if you place it during the time slot 9.00-17.30 from Monday to Friday and only if you make the payment with Klarna, credit/debit card or Paypal. The cost of the service is €5, free if it's your first device
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In August the service may not always be active in all cities. Find out which ones

This product is not risk free and provides nicotine, which is addictive. Only for use by adults who would otherwise continue to smoke or use other nicotine products.