Loading...
Skip to content

All IQOS stores

When autocomplete results are available, use up and down arrows to review and enter to select.
When autocomplete results are available, use up and down arrows to review and enter to select.
Unboxing IQOS ILUMA PRIME gold

Find our best at our IQOS Stores

Let our IQOS Shop Assistant advise you on-site and tell you everything you need to know about IQOS. Test your IQOS device on-site and find out more about IQOS devices and accessories.

Our Services

Grey icon of two people

Meet IQOS experts

Tips and support on-site by IQOS Expert

icon with alternative cigarette devices

Try our products

Free trial of an IQOS device or Lil

icon of a headset for assistance and support

Get advanced support

Professional support for your IQOS ILUMA or for blade or pin device


All IQOS Stores & Retailers in Italy

Browse all of our IQOS stores and retailer locations to find your local supplier of the latest IQOS products and accessories

When autocomplete results are available, use up and down arrows to review and enter to select.
A smartphone blue infographic with all the listst of the IQOS Stores in Italy
Hand holding an IQOS ILUMA device with iridescent door on the Charger

Discover the two options for the IQOS free trial

  • Try IQOS ILUMA devices for 14 days, with the phone support from an IQOS Expert.
  • Try out the devices in one of our IQOS Stores with the help of our Shop Assistant.

Discover more
Hand holding an IQOS ILUMA device with iridescent door on the Charger

Book an appointment

Come visit us to discover our products, try and buy them, or receive support. You can easily come without waiting and you will have a dedicated IQOS Expert for you.

Book an appointment
In a IQOS Store there is a man holding an IQOS ILUMA holder and an IQOS Expert

Something we haven’t covered?

Stylised icon of two messages one coloured in turquoise with 3 grey dots

Chat to our IQOS Experts in real time. They’re available every day from 9AM to 8PM. Just give them a message and they’ll say hello within seconds.




Use our live chat.

icon of a stylised hand with thumbs up

We’re very social on our social media, so feel free to message us with any questions and we’ll get back to you in minutes.



Facebook us

icon of a letter

Write to us. Our inbox is never too full.





Send us an email

icon of a headset for assistance

Your question might have already been asked before. Browse our FAQs to see if there’s an answer waiting for you



Got to FAQs

icon of a calendar

Always in a rush? Avoid waiting and request a call from an IQOS expert at most convenient time for you.



Request a call

icon of a telephone handset

Sometimes you just want to hear a human voice. We get it. That’s why our phone support line connects you directly to an IQOS expert.


Give us a ring

This product is not risk free and provides nicotine, which is addictive. Only for use by adults who would otherwise continue to smoke or use other nicotine products.