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We Care

This website contains information about our smoke-free products and we need your age to make sure that you are an adult in Italy who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults. Please visit the Important Information page of this website for further risk information.

IQOS ILUMA is designed to be used only with SMARTCORE STICKS™. Discover where to find them.

All IQOS stores

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When autocomplete results are available, use up and down arrows to review and enter to select.
Unboxing IQOS ILUMA PRIME gold

Find our best at our IQOS Stores

Let our IQOS Shop Assistant advise you on-site and tell you everything you need to know about IQOS. Test your IQOS device on-site and find out more about IQOS devices and accessories.

Our Services

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Meet IQOS experts

Tips and support on-site by IQOS Expert

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Try our products

Free trial of an IQOS device or Lil

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Get advanced support

Professional support for your IQOS ILUMA or for blade or pin device


All IQOS Stores & Retailers in Italy

Browse all of our IQOS stores and retailer locations to find your local supplier of the latest IQOS products and accessories

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Discover the two options for the IQOS free trial

  • Try IQOS ILUMA devices for 14 days, with the phone support from an IQOS Expert.
    * Try out the devices in one of our IQOS Stores with the help of our Shop Assistant.

Discover more
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Book an appointment

Come visit us to discover our products, try and buy them, or receive support. You can easily come without waiting and you will have a dedicated IQOS Expert for you.

Book an appointment
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Something we haven’t covered?

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Use our live chat.

Chat to our IQOS Experts in real time. They’re available every day from 9AM to 8PM. Just give them a message and they’ll say hello within seconds.




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Facebook us

We’re very social on our social media, so feel free to message us with any questions and we’ll get back to you in minutes.



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Send us an email

Write to us. Our inbox is never too full.





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Got to FAQs

Your question might have already been asked before. Browse our FAQs to see if there’s an answer waiting for you



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Request a call

Always in a rush? Avoid waiting and request a call from an IQOS expert at most convenient time for you.



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Give us a ring

Sometimes you just want to hear a human voice. We get it. That’s why our phone support line connects you directly to an IQOS expert.


This product is not risk free and provides nicotine, which is addictive. Only for use by adults who would otherwise continue to smoke or use other nicotine products.