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IQOS ILUMA is the device with an iconic design, redesigned for a better and simpler tobacco experience thanks to the innovative SMARTCORE INDUCTION SYSTEM™ technology.
The next level.
Reliability. Simplicity and taste experience. The new IQOS ILUMA takes heated tobacco to the next level*.
The innovative SMARTCORE INDUCTION SYSTEM™ heats tobacco from the inside without burning it, offering the true taste of tobacco and a satisfaction similar to that of a cigarette*, but without smoke and ash.
*According to studies conducted in Italy and Japan on a total of 714 IQOS users, nov2020-mar2021.
Bladeless
Clean.
Thanks to the innovative SMARTCORE INDUCTION SYSTEM™ technology. No ash, no tobacco residues, no cleaning.
You will notice the difference.
Superior simplicity.
IQOS ILUMA is designed to be intuitive and easy to use.
Automatic ignition, simple removal of the stick and absence of tobacco residues to be cleaned.
1. SMARTCORE STICKS
SMARTCORE STICKS™ are designed only for IQOS ILUMA and contain the highest quality tobacco. Inside there is a metal element that heats the tobacco by induction.
2. Pocket charger
The IQOS ILUMA pocket charger has an iconic, advanced design and allows up to 20 uses on a single charge of the holder.
3. Holder
The IQOS ILUMA holder has no foil. The latter moves from the device to the stick thus ensuring the absence of tobacco residues to be cleaned.
Improve the usage of your IQOS ILUMA.
From autostart to battery alerts and more, tailor your experience with the IQOS app..
- IQOS ILUMA Holder
- IQOS ILUMA Pocket Charger
- Charging Cable
- Power Adaptor
Hard to choose?
Compare the devices from IQOS ILUMA range to discover which one is right for you.
New
IQOS ILUMA PRIME
Refined and elegant.
New
IQOS ILUMA
Iconic design. Enhanced.
New
IQOS ILUMA ONE
Sleek and smart.
IQOS ILUMA is designed to be used only with SMARTCORE STICKS™.
Make your IQOS unique
Customize your IQOS ILUMA with our most extensive line of accessories ever.
Discover accessories
Your IQOS, your way.
Choose from our wide range of accessories.
What is IQOS ILUMA PRIME ?
IQOS ILUMA PRIME™ is the latest generation of IQOS™ devices, designed to elevate your tobacco experience with the bladeless SMARTCORE INDUCTION SYSTEM™.
With IQOS ILUMA PRIME™, there's no cleaning, 20 uses on one full charge including 2 consecutive uses, and advanced features: Lock/unlock, Lift Up, AutoStart.
IQOS ILUMA PRIME™ is available in 4 colors: Gold, Black, Green and Taupe.
How to differentiate IQOS ILUMA PRIME from other IQOS devices?
IQOS ILUMA PRIME™ is the only IQOS ILUMA™ device that is available in 4 different colours: Taupe, Green, Black, Gold.
As a newer generation IQOS ILUMA™, IQOS ILUMA PRIME™ offers you our most sophisticated design and advanced feature like a new closing mechanism and lift up that show how many experiences are left.
How does IQOS ILUMA PRIME work?
With no heating blade, no tobacco residue, no cleaning: IQOS ILUMA PRIME™ uses the innovative SMARTCORE INDUCTION SYSTEM™ that gently heats the tobacco inside the SMARTCORE STICK™ rather than burning it.
How much does IQOS ILUMA PRIME cost?
IQOS ILUMA PRIME is available on iqos.com at a price of 129€, but please note that the price may be subject to change due to initiatives and promotions, so we suggest you check the final price in your shopping cart.
What is the difference between IQOS ILUMA PRIME and IQOS ILUMA?
IQOS ILUMA PRIME™ offers you our most sophisticated design and advanced feature like a new closing mechanism.
IQOS ILUMA PRIME™ Holder and Pocket Charger come in an aluminium body with a leather or fabric wrap on the Pocket Charger.
IQOS ILUMA PRIME™ is available in 4 colors: Gold, Black, Green and Taupe.
Can I try IQOS ILUMA PRIME before I buy?
Yes, you can order IQOS ILUMA PRIME directly from the online shop and try it for 30 days without any commitment to purchase.
Within 30 days of delivery of the device, you can decide to return it for free or, if you don't make the return, you will be charged the cost of the device after 30 days.
How many puffs in IQOS ILUMA PRIME?
The IQOS ILUMA PRIME holder is designed to provide 2 consecutive experiences and up to 20 uses from a fully charged Pocket Charger, each lasting up to 6 minutes or 14 puffs (whichever comes first).
To signal the last 30 seconds or last 2 puffs, IQOS ILUMA PRIME™ will vibrate once with 1 light pulsing white. The experience will end as soon as the light turns off.
Can IQOS ILUMA PRIME use HEETS?
IQOS ILUMA PRIME™ devices are designed to be used only with SMARTCORE STICKS™.
There is no heating element to heat your HEETS™ stick with IQOS ILUMA PRIME™.
An IQOS ILUMA™ device can only be activated by a SMARTCORE STICK™ so it will not start if anything other than a SMARTCORE STICK™ is inserted.
With the SMARTCORE INDUCTION SYSTEM™ technology, there is no blade in the Holder but instead a metal heating element is placed inside the SMARTCORE STICK™.
How long does the experience IQOS ILUMA PRIME last?
Your experience with IQOS ILUMA PRIME™ with SMARTCORE STICKS™ lasts up to 6 mins or 14 puffs, whichever comes first.
Featured news
Blog
April: IQOS ILUMA ONE and IQOS ILUMA in promo
01/04/2025. New season, new choices: discover the April 2025 IQOS ILUMA ONE initiative valid until 31 May. Make a change this spring by purchasing the IQOS ILUMA ONE at the special price of €19* on iqos.com. Don't forget also the promotion on the IQOS ILUMA device for 29€** until April 20th on iqos.com.
Blog
IQOS at Milano Design Week 2025
31/03/2025. 2025 will be the eighth year for IQOS at Milan Design Week, where it will be present from 8 to 13 April with a Lounge in the spaces of Opificio 31 in via Tortona. The central theme of this edition of Milan Design Week 2025 is ‘Connected Worlds’. IQOS together with Seletti, a brand known for its creativity and unconventional approach, will present the new experiential project ‘IQOS Curious X’: Sensorium Piazza.
Blog
IQOS and electronic cigarette: the world of smoke-free alternatives
31/01/2025. Let's figure out together how two different technologies can satisfy a smokers’ common need: finding an alternative to cigarettes and traditional smoking without combustion, smoke, ash and smell.
Blog
Philip Morris International presents the new IQOS ILUMA i PRIME in Italy
10/10/2024. inally in Italy the new IQOS ILUMA i PRIME device, the most advanced in Philip Morris International's portfolio of non-combustion products. Find out more.
Blog
Switch to IQOS ILUMA from 19€ with the Trade-in initiative
01/10/2024. If you own an IQOS device with blade or Lil SOLID 2.0 that you no longer use, in IQOS stores and tobacco shops participating in the Take Back initiative, if they also participate in the Trade-in initiative, you can leave your IQOS and/or Lil device that you no longer use and buy an IQOS ILUMA ONE at a special price. Find out more.
Free Express Delivery if it's your first device.
Express Shipping Service
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Check if your area is covered by the Express Shipping service with delivery in 3 hours*.
Remember that you will be able to receive your order in 3 hours only if you place it during the time slot 9.00-17.30 from Monday to Friday and only if you make the payment with Klarna, credit/debit card or Paypal. The cost of the service is €5, free if it's your first device
Service not available for personalized (engraved) products
For more information on the service click here.
*Except for products with personalized engraving.