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This website contains information about our smoke-free products and we need your age to make sure that you are an adult in Italy who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults. Please visit the Important Information page of this website for further risk information.

Try now
pay later.

Try IQOS ILUMA or IQOS ILUMA ONE for free at home by choosing from all the colors available.
If you decide to keep the device, you will pay at the end of the 30-day trial period.

Discover and try

Initiative not valid for IQOS and Lil SOLID users.


The IQOS Tobacco heater

IQOS is a viable alternative to traditional smoking.
At the root of it all is heat.
We chose to heat tobacco instead of burning it, and in this way, we were able to create alternative products to traditional cigarettes.

Discover IQOS
A hand holding an IQOS ILUMA device and a charger on a table.

Next level technology.

The new SMARTCORE INDUCTION SYSTEM™ designed for IQOS ILUMA is the innovative blade-free induction system that heats specially designed tobacco sticks from the inside.
The SMARTCORE INDUCTION SYSTEM™ and its SMARTCORE STICKS™ have been developed to make your experience even easier.

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A tip that worth for two.

Do you want to be part of IQOS world?

Ask for the invitation corde to an IQOS user friend and discover how to purchase your first device with up to 20€ discount.

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If you already use IQOS.

Invite your interested adult smoking friends to know IQOS. If they purchase, you will have the chance to get up to 60€ voucher discount.

Invite friends


The favourites among the IQOS Community.

The IQOS Community has chosen Pebble Greyas its favorite colour for the IQOS ILUMA device.

And what is yours?

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Explore our portfolio

Find your perfect IQOS match

Three IQOS ILUMA PRIME devices: jade green, gold khaki and bronze taupe.

All the colors
that you want.

On you can find all the colorations of devices and accessories of IQOS ILUMA range.

Make unique your IQOS ILUMA until last detail.

Customize your IQOS

Featured news


REC and IQOS Refreshed, the circular economy projects of IQOS and Lil

10/04/2024. REC and IQOS Refreshed are important pieces that add to Philip Morris Italia's commitment to the sustainability strategy of its supply chain.


April: discover the new promo for Lil SOLID Ez

08/04/2024. Until 30 June, Lil SOLID Ez is available for €9.99 on the online shop, valid only with a first device . If you own a device with blade, it's time to upgrade to the IQOS ILUMA rage, bladeless and no cleaning. Discover the discounts on IQOS ILUMA ONE and the benefits in case of purchase of your first IQOS ILUMA PRIME device.


Discover “Try now Pay later" IQOS service

26/03/2024. Are you an adult smoker interested in finding out more about heated tobacco devices as an alternative to cigarettes? You can take advantage of's 30-day free trial service: select and order the device that best suits your needs from a choice of IQOS ILUMA and IQOS ILUMA ONE, and try it out in the comfort of your own home.


Tobacco heaters: find out what they are and how they work

26/04/2023. What is a Tobacco Heater? Learn more about the details and how the innovative tobacco heating devices work.


IQOS ILUMA: the advantages of alternatives to the traditional cigarette

10/03/2023. Why choose IQOS ILUMA? Discover every benefit of heat-not-burn tobacco and the differences between IQOS ILUMA, cigarettes and electronic cigarettes.


IQOS and electronic cigarette: a new world?

30/09/2019. Let's figure out together how two different technologies can satisfy a smokers’ common need: finding an alternative to cigarettes and traditional smoking without combustion, smoke, ash and smell.

This product is not risk free and provides nicotine, which is addictive. Only for use by adults who would otherwise continue to smoke or use other nicotine products.