*Initiative valid for the purchase of your first device between IQOS ILUMA and IQOS ILUMA ONE (NEON Purple Limited Edition excluded).
Not cumulative with other current initiatives. Valid until September 30th
Yours,
in every detail.
Personalise your IQOS ILUMA
with the widest range of accessories ever.
*Offer valid until September 30th on a selection of accessories of IQOS ILUMA range. Device not included.
IQOS Refreshed: Refreshed devices.
An IQOS with a past is an IQOS with a future.
Discover Refreshed devices inspected and tested by our experts to offer you the quality of IQOS.
Together we can make a difference.
*If necessary, based on the condition of the device received.
*Not valid fot IQOS and Lil SOLID users and not cumulative with other current initiatives. Valid until July 31st.
Discovery more
discovery more
Discovery more
Explore
Create the video
Start now
Discovery more
Start now
Discovery more
Discover
Buy now
Explore
Free shipping
from 29€
Payment in 3
installment
Free return
All colors that
you want
IQOS is a viable alternative to traditional smoking.
At the root of it all is heat.
We chose to heat tobacco instead of burning it, and in this way, we were able to create alternative products to traditional cigarettes.
The new SMARTCORE INDUCTION SYSTEM™ designed for IQOS ILUMA is the innovative blade-free induction system that heats specially designed tobacco sticks from the inside.
The SMARTCORE INDUCTION SYSTEM™ and its SMARTCORE STICKS™ have been developed to make your experience even easier.
Do you want to be part of IQOS world?
Ask for the invitation corde to an IQOS user friend and discover how to purchase your first device with up to 20€ discount.
If you already use IQOS.
Invite your interested adult smoking friends to know IQOS. If they purchase, you will have the chance to get up to 60€ voucher discount.
The IQOS Community has chosen Pebble Greyas its favorite colour for the IQOS ILUMA device.
And what is yours?
Find your perfect IQOS match
On iqos.com you can find all the colorations of devices and accessories of IQOS ILUMA range.
Make unique your IQOS ILUMA until last detail.
What makes IQOS ILUMA devices unique, and what is the difference from electronic cigarettes? Let's find out together.
IQOS ILUMA devices, thanks to SMARTCORE INDUCTION SYSTEMTM technology, heat the tobacco by induction thanks to a heating element inside the SMARTCORE STICKSTM, specially designed for IQOS ILUMA, offering the authentic taste of tobacco and satisfaction similar to that of a cigarette* but without smoke and ash.
Electronic cigarettes heat liquids that may or may not contain nicotine, while IQOS ILUMA thanks to its SMARTCORE INDUCTION SYSTEMTM heats specially designed tobacco sticks from the inside at a constant lower temperature without generating combustion.
Both systems are combustion-free and therefore they do not produce smoke or ash.
*Based on studies conducted in Italy and Japan on 714 IQOS users between Nov 2020 and March 2021.
Blog
01/07/2024. If you own a blade device, it's time to upgrade to the IQOS ILUMA line, no blade and no cleaning: discover the promotions in case of first device for IQOS ILUMA ONE and IQOS ILUMA. The new IQOS ILUMA Limited Edition Neon Purple has arrived, continue the promotion valid in case of first Lil SOLID Ez device for 9.99€ on iqos.com.
Blog
07/05/2024. If you own an IQOS device with blade or Lil SOLID 2.0 that you no longer use, in IQOS stores and tobacco shops participating in the Take Back initiative, if they also participate in the Trade-in initiative, you can leave your IQOS and/or Lil device that you no longer use and buy an IQOS ILUMA at a special price. Find out more.
Blog
10/04/2024. REC and IQOS Refreshed are important pieces that add to Philip Morris Italia's commitment to the sustainability strategy of its supply chain.
Blog
26/04/2023. What is a Tobacco Heater? Learn more about the details and how the innovative tobacco heating devices work.
Blog
10/03/2023. Why choose IQOS ILUMA? Discover every heat-not-burn tobacco features and the differences between IQOS ILUMA, cigarettes and electronic cigarettes.
Blog
30/09/2019. Let's figure out together how two different technologies can satisfy a smokers’ common need: finding an alternative to cigarettes and traditional smoking without combustion, smoke, ash and smell.
From burning to heating, From cigarette smoke to tobacco vapour.
After years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke or use other nicotine products access to better alternatives to cigarettes.
Do you want to be part of IQOS world?
Ask for the invitation corde to an IQOS user friend and discover how to purchase your first device with 10€ discount.
If you already use IQOS.
Share your invitation code with your adult smoker friends and you can have the chance to get up to 20€ voucher discount.
