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This website contains information about our smoke-free products and we need your age to make sure that you are an adult in Italy who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults. Please visit the Important Information page of this website for further risk information.

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Do you still have doubts?
Let yourself be inspired

Choose the style that's right for you.
You can customize the colors and accessories as you like to get the combination that is closest to your tastes.

IQOS

Custom Palette selected by IQOS Community

Kit IQOS ILUMA PRIME Obsidian Black + Grounded ring set Sunset Red + Microfiber case Warm Yellow

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IQOS

Windy Peach

Kit IQOS ILUMA PRIME Bronze Taupe + Silicon Sleeve Bright Coral + Emanate Ring Set Copper ribbed

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IQOS

Blue Rays

Kit IQOS ILUMA PRIME Golden Khaki + Silicon Sleeve Lake Blue + Grounded ring set Azure Blue + Leather-like Wrap Teal Green

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IQOS

Shadow Green

Kit IQOS ILUMA PRIME Jade Green + Silicon Sleeve Citron Yellow + Energized Ring set Peridot

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IQOS

Custom Palette

Kit IQOS ILUMA Pebble Grey + Grounded Ring set Vivid Mauve + Iridescent Door Cover Purple Plume + Silicon sleeve New Indingo

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Sun Drift

Kit IQOS ILUMA Sun Drift + Energizied Ring Set Peridot + Iridescent Door Cover Orange Glow

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IQOS

Blu Blaze

Kit IQOS ILUMA Pebble Grey + Celebrate Ring Set Eletric Teal + Silicon Sleeve New Indigo

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IQOS

Flower Glow

IQOS ILUMA Moss Green + Metallic Door Cover Sunset Red + Grounded Ring Set Sunset Red

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IQOS

Summer Bloom

Kit IQOS ILUMA ONE Sunset Red + Silicon Sleeve Chartreuse

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IQOS

Indigo Mirror

Kit IQOS ILUMA ONE Azure Blue + Silicon Sleeve Tinted Teal

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IQOS

Golden Citrine

IQOS ILUMA ONE Moss Green + Silicon Sleeve Citron Yellow

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Free Delivery Free Return

IQOS ILUMA Limited Edition Neon Purple

69.00
IQOS

Express Shipping with 3 hour delivery, Free Delivery if it's your first device. Check if your area is covered. Click here



Customize IQOS

Do you need more information to buy your first device? Discover now

The iridescent blue & purple door and the polished ring brings the additional essence of colour to the new IQOS ILUMA Limited Edition Neon Purple.

Click here for information about the nature of product packaging and how to dispose of it.

IQOS

Already have a kit registred? Buy and collect 690 points in our Loyalty Program.

IQOS

Free return within 30 days from delivery

IQOS

Free delivery

IQOS

Delivery in 3-5 working days

IQOS

Payment with Credit Cards, PayPal or at delivery

IQOS

Delivery is subject to verification of the age of the recipient. The courier will not deliver the product to minors.

IQOS ILUMA is the device with an iconic design, redesigned for a better and simpler tobacco experience thanks to the innovative SMARTCORE INDUCTION SYSTEM™ technology.

Featured news

Nature of product packaging and how to dispose of it

Free Express Delivery if it's your first device.

Express Shipping Service

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Check if your area is covered by the Express Shipping service with delivery in 3 hours.


Remember that you will be able to receive your order in 3 hours only if you place it during the time slot 9.00-17.30 from Monday to Friday and only if you make the payment with Klarna, credit/debit card or Paypal. The cost of the service is €5, free if it's your first device
For more information on the service click here.

In August the service may not always be active in all cities. Find out which ones

This product is not risk free and provides nicotine, which is addictive. Only for use by adults who would otherwise continue to smoke or use other nicotine products.