Please note this website is intended for Italy, in order to ensure compliance with local legal requirements we need to redirect you to the country you are located in.
CONTINUE
Black Friday
ends in:
00
DAYS
00
HOURS
00
MINUTES
00
SECONDS
Do you still have doubts?
Let yourself be inspired
Choose the style that's right for you.
You can customize the colors and accessories as you like to get the combination that is closest to your tastes.
Customize Now
Customize Now
Customize Now
Customize Now
Customize Now
Customize Now
Customize Now
Customize Now
Customize Now
Customize Now
Customize Now
Customize Now
.png?d=0)
Customize Now
Customize Now
Customize Now
Customize Now
Customize Now
Customize Now
Customize Now
Customize Now
Customize Now
Customize Now
Customize Now
Customize Now
Customize Now
Customize Now
Customize Now
Customize Now
Customize Now
Customize Now
Customize Now
IQOS ILUMA is the device with an iconic design, redesigned for a better and simpler tobacco experience thanks to the innovative SMARTCORE INDUCTION SYSTEM™ technology.
The next level.
Reliability. Simplicity and taste experience. The new IQOS ILUMA PRIME takes heated tobacco to the next level*.
The innovative SMARTCORE INDUCTION SYSTEM™ heats tobacco from the inside without burning it, offering the true taste of tobacco and a satisfaction similar to that of a cigarette*, but without smoke and ash.
*According to studies conducted in Italy and Japan among a total of 714 IQOS users, Nov2020-Mar2021.
No blade.
No cleaning.
Thanks to the innovative SMARTCORE INDUCTION SYSTEM™ technology. No ash, no tobacco residues, no cleaning.
You will notice the difference.
Next level
simplicity.
IQOS ILUMA PRIME is designed to be intuitive and easy to use.
Automatic ignition and absence of tobacco residues to be cleaned.
.jpg?d=0)
1. SMARTCORE STICKS™
SMARTCORE STICKS™ are designed only for IQOS ILUMA. They contain a new stainless steel coated metal heating element that heats the tobacco from the inside.
2. Pocket Charger
The elegant IQOS ILUMA PRIME Pocket Charger is made from anodised aluminium with a cover available in different textures. It allows up to 20 uses of the holder with a single charge.
3. Holder
The IQOS ILUMA PRIME holder has no blade. The latter moves from the device to the stick, thus ensuring the absence of tobacco residues to be cleaned.
- IQOS ILUMA PRIME Holder
- IQOS ILUMA PRIME Pocket Charger
- Charging Cable
- Power Adaptor
- Free return within 30 days from delivery
- Free shipping for all orders
- Delivery in 3-5 working days
Hard to choose?
Compare the devices from IQOS ILUMA range to discover which one is right for you.
New
IQOS ILUMA PRIME
Refined and elegant.
New
IQOS ILUMA
Iconic design. Enhanced.
New
IQOS ILUMA ONE
Sleek and smart.
IQOS ILUMA PRIME is designed to be used only with SMARTCORE STICKS™.
Your style.
Your IQOS ILUMA.
Discover the widest range of accessories ever with hundreds of ways to personalise your device.
It's time to make your IQOS ILUMA unique down to the last detail.
What is IQOS ILUMA PRIME ?
IQOS ILUMA PRIME™ is the latest generation of IQOS™ devices, designed to elevate your tobacco experience with the bladeless SMARTCORE INDUCTION SYSTEM™.
With IQOS ILUMA PRIME™, there's no cleaning, 20 uses on one full charge including 2 consecutive uses, and advanced features: Lock/unlock, Lift Up, AutoStart.
IQOS ILUMA PRIME™ is available in 4 colors: Gold, Black, Green and Taupe.
How to differentiate IQOS ILUMA PRIME from other IQOS devices?
IQOS ILUMA PRIME™ is the only IQOS ILUMA™ device that is available in 4 different colours: Taupe, Green, Black, Gold.
As a newer generation IQOS ILUMA™, IQOS ILUMA PRIME™ offers you our most sophisticated design and advanced feature like a new closing mechanism and lift up that show how many experiences are left.
How does IQOS ILUMA PRIME work?
With no heating blade, no tobacco residue, no cleaning: IQOS ILUMA PRIME™ uses the innovative SMARTCORE INDUCTION SYSTEM™ that gently heats the tobacco inside the SMARTCORE STICK™ rather than burning it.
How much does IQOS ILUMA PRIME cost?
IQOS ILUMA PRIME is available on iqos.com at a price of 129€, but please note that the price may be subject to change due to initiatives and promotions, so we suggest you check the final price in your shopping cart.
What is the difference between IQOS ILUMA PRIME and IQOS ILUMA?
IQOS ILUMA PRIME™ offers you our most sophisticated design and advanced feature like a new closing mechanism.
IQOS ILUMA PRIME™ Holder and Pocket Charger come in an aluminium body with a leather or fabric wrap on the Pocket Charger.
IQOS ILUMA PRIME™ is available in 4 colors: Gold, Black, Green and Taupe.
Can I try IQOS ILUMA PRIME before I buy?
Yes, you can order IQOS ILUMA PRIME directly from the online shop and try it for 30 days without any commitment to purchase.
Within 30 days of delivery of the device, you can decide to return it for free or, if you don't make the return, you will be charged the cost of the device after 30 days.
How many puffs in IQOS ILUMA PRIME?
The IQOS ILUMA PRIME holder is designed to provide 2 consecutive experiences and up to 20 uses from a fully charged Pocket Charger, each lasting up to 6 minutes or 14 puffs (whichever comes first).
To signal the last 30 seconds or last 2 puffs, IQOS ILUMA PRIME™ will vibrate once with 1 light pulsing white. The experience will end as soon as the light turns off.
Can IQOS ILUMA PRIME use HEETS?
IQOS ILUMA PRIME™ devices are designed to be used only with SMARTCORE STICKS™.
There is no heating element to heat your HEETS™ stick with IQOS ILUMA PRIME™.
An IQOS ILUMA™ device can only be activated by a SMARTCORE STICK™ so it will not start if anything other than a SMARTCORE STICK™ is inserted.
With the SMARTCORE INDUCTION SYSTEM™ technology, there is no blade in the Holder but instead a metal heating element is placed inside the SMARTCORE STICK™.
How long does the experience IQOS ILUMA PRIME last?
Your experience with IQOS ILUMA PRIME™ with SMARTCORE STICKS™ lasts up to 6 mins or 14 puffs, whichever comes first.
Featured news
Blog
December: promos on IQOS ILUMA i PRIME and IQOS ILUMA and the new Limited Edition
03/12/2024. Brighten up your holidays with promotions on IQOS ILUMA i PRIME, IQOS ILUMA and IQOS ILUMA ONE, with a free accessory or two, at a special price on iqos.com. The news, however, does not end there: the new limited edition IQOS ILUMA x Steve Aoki 10 Year Edition has arrived.
Blog
Philip Morris International presents the new IQOS ILUMA i PRIME in Italy
10/10/2024. inally in Italy the new IQOS ILUMA i PRIME device, the most advanced in Philip Morris International's portfolio of non-combustion products. Find out more.
Blog
Switch to IQOS ILUMA from 9€ with the Trade-in initiative
01/10/2024. If you own an IQOS device with blade or Lil SOLID 2.0 that you no longer use, in IQOS stores and tobacco shops participating in the Take Back initiative, if they also participate in the Trade-in initiative, you can leave your IQOS and/or Lil device that you no longer use and buy an IQOS ILUMA at a special price. Find out more.
Blog
REC and IQOS Refreshed, the circular economy projects of IQOS and Lil
10/04/2024. REC and IQOS Refreshed are important pieces that add to Philip Morris Italia's commitment to the sustainability strategy of its supply chain.
Blog
IQOS and electronic cigarette: a new world?
30/09/2019. Let's figure out together how two different technologies can satisfy a smokers’ common need: finding an alternative to cigarettes and traditional smoking without combustion, smoke, ash and smell.
Nature of product packaging and how to dispose of it
Free Express Delivery if it's your first device.
Express Shipping Service
Congratulations, the postcode entered is covered by the Express Shipping service in 3 hours. You can select it during payment
Express shipping not available for the selected postal code. Enter another zip code
Invalid zip code. Please enter a new postcode and try again.
Check if your area is covered by the Express Shipping service with delivery in 3 hours.
Remember that you will be able to receive your order in 3 hours only if you place it during the time slot 9.00-17.30 from Monday to Friday and only if you make the payment with Klarna, credit/debit card or Paypal. The cost of the service is €5, free if it's your first device
For more information on the service click here.
In August the service may not always be active in all cities. Find out which ones