IQOS Welcome. Even more choice. Even closer.

From today you can choose how to buy your first kit according to your needs.

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Your first IQOS kit
in 3 simple steps.

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a channel

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your first kit
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Choose your first kit.
Discover IQOS ILUMA devices.

IQOS ILUMA PRIME New New

Refined and elegant.

Made of anodized aluminum.
Induction technology, no blade, no cleaning.

IQOS ILUMA New

Iconic design. Enhanced.

Redesigned for a better and easier user experience.
Induction technology, no blade, no cleaning.

IQOS ILUMA ONE New New

Sleek and smart.

Effortless and on-the-go.

IQOS Welcome. Even more choice. Even closer.

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Proceed to purchase