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This website contains information about our smoke-free products and we need your age to make sure that you are an adult in Italy who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults. Please visit the Important Information page of this website for further risk information.

Ready for the next level? Discover more on the new IQOS ILUMA.

Ready for the

next level?

next level?

Preorder starts on 28TH November

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IQOS ILUMA is coming.

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The new IQOS devices generation.

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Coming soon
Coming soon

Reliability. Simplicity and taste experience.

Blond girl with her gold IQOS kit in her hands

Next level

The new SMARTCORE INDUCTION SYSTEM™ designed for IQOS ILUMA is the innovative bladeless induction system that heats specially designed tobacco sticks from the inside.

The SMARTCORE INDUCTION SYSTEM™ and its SMARTCORE STICKS™ have been developed to make your experience even easier.

Man on a couch with his IQOS kit and the mobile in his hands

like never before.

IQOS ILUMA brings with it new advanced features.
The automatic ignition allows you to automatically pre-heat the tobacco stick once inserted without having to press any buttons.

The absence of the blade and the innovative design allow you to easily insert and remove the stick after use, without the need for cleaning thanks to the absence of tobacco residues. Finally, if not used, the device turns off automatically.

Blond woman opening her gold IQOS device

Next level
taste experience.

The SMARTCORE INDUCTION SYSTEM™ and SMARTCORE STICKS™ combine innovative technology, true tobacco taste and cigarette-like satisfaction* and have been designed to deliver a superior taste experience.

IQOS ILUMA has been designed to be used only with SMARTCORE STICKS™, which are not compatible with previous IQOS models.

*Based on studies conducted in Italy and Japan on a total of 714 IQOS users, Nov2020-Mar2021.

Door Covers on IQOS ILUMAs are interchangeable.

Your style.

Discover the widest range of accessories ever with hundreds of ways to personalise your device.

It's time to make your IQOS ILUMA unique down to the last detail.

Customize your IQOS

IQOS ILUMA is designed to be used exclusively with SMARTCORE STICKS™.

This product is not risk free and provides nicotine, which is addictive. Only for use by adults who would otherwise continue to smoke or use other nicotine products.