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Is IQOS a e-cig?

No. While they are both electronic devices and do not produce smoke like cigarettes, there is one main feature that distinguishes IQOS from e-cigarettes: IQOS does not vaporize liquides, but it heats tobacco sticks.

Man holding IQOS

IQOS Heated tobacco vs e-cigarettes

IQOS Heated tobacco and e-cigarettes are both valid alternatives to continued smoking.


Man holding IQOS

IQOS: a focus on the tobacco heating device

IQOS is the result of 15 years of development work. The HEATCONTROL TECHNOLOGY and the ceramic coated heating blade heat up to a controlled temperature of 350°. In this way, tobacco does not burn but a tobacco vapor is generated. The tobacco in them is carefully selected and processed to ensure it is evenly heated from the inside delivering the taste of tobacco.

There is no combustion. It means that there is no smoke, no ash and the smell is less persistent on hands, hair and clothing. And it is less likely that it bothers others around you.

Simply take some time to find out whether IQOS is a valid alternative for you.


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This product is not risk free and provides nicotine, which is addictive. Only for use by adults who would otherwise continue to smoke or use other nicotine products.
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this website is intended only for users of nicotine or tobacco products who are over 18.

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This website contains information about our smoke-free products and we need your age to make sure that you are an adult in Italy who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults. Please visit the Important Information page of this website for further risk information.