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this website is intended only for users of nicotine or tobacco products who are over 18.

We Care

This website contains information about our smoke-free products and we need your age to make sure that you are an adult in Italy who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults. Please visit the Important Information page of this website for further risk information.

Discover IQOS
in store

We are waiting for you, in compliance with all safety measures, in one of the many IQOS stores throughout Italy.

Book an appointment

IQOS stores are present throughout the Italian territory.

You can find the IQOS Embassies and Boutiques in the main Italian cities from north to south: such as Rome, Palermo, Milan, Naples, Bari and Turin (including the islands).

The IQOS Lounges await you in the most popular places and frame your travels: from shopping centers to stations, passing through airports and summer tourist resorts.

Find the nearest store

The services you can always count on in the IQOS Stores

Come and visit us in the store of your choice for:
  • Store locator icon

    Discover IQOS as
    an alternative to cigarettes

  • Phone icon

    Buy IQOS kits
    and accessories

  • Email

    Receive full assistance
    from IQOS experts

  • Facebook

    Use discount vouchers
    and find out the latest news

Brilliant gold IQOS 3 DUO with HEETS stick on top of charger

Book your visit in total safety

Safety and sanitation of environments are two priorities for IQOS.
All IQOS points of sale are ready to welcome you in full compliance with health and hygiene regulations.

Temperature: it will be measured with a thermo scanner before entry
Mask: you can only enter by wearing your own mask
Disposable gloves and disinfectant gel: will be provided before entering
Safety distance: it will be guaranteed inside the IQOS Store
To avoid any queues at the entrance, plan your visit to the store now.

Book an appointment

Visit an IQOS store without leaving home!

There is a surprise waiting for you online: thanks to the new video call service, you can connect with the IQOS Store Sales Assistant of your choice wherever you are.

Book a videocall

A Stellar Blue IQOS on a notebook.

Do you want to buy
IQOS by yourself?

Buy on our online shop and choose the device that's right for you.

Buy now

This product is not risk free and provides nicotine, which is addictive. Only for use by adults who would otherwise continue to smoke or use other nicotine products.