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This website contains information about our smoke-free products and we need your age to make sure that you are an adult in Italy who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults. Please visit the Important Information page of this website for further risk information.

Do you still have doubts?
Let yourself be inspired

Choose the style that's right for you.
You can customize the colors and accessories as you like to get the combination that is closest to your tastes.


Custom Palette selected by IQOS Community

Kit IQOS ILUMA PRIME Jade Green + Ring Set Sophisticated Indigo Blue + Wrap Obsidian Black + Silicon Sleeve Lake Blue

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Haze Curtain

KIT IQOS ILUMA PRIME Obsidian Black + Ring Set Exhilarate Radiant Red + Cover Leather-like Warm Red

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Fading Memories

KIT IQOS ILUMA PRIME Jade Green + Ring Set Celebrate Electric Teal + Cover Leather-like Bronze Taupe

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Wistful Dawn

KIT IQOS ILUMA PRIME Golden Khaki + Ring Set Emanate Copper + Cover Leather-like Obsidian Black

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Fallen Forest

KIT IQOS ILUMA Pebble Beige + Ring Set Grounded Sunset Red + Door Cover Iridescent Orange Glow + Silicon Door New Indigo

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Misty Lagoon

KIT IQOS ILUMA Moss Green + Ring Set Celebrate Electric Teal + Iridescent Door Cover Amber Green

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Dusk Beams

KIT IQOS ILUMA Sunset Red + Ring Set Energized Orange + Iridescent Door Cover Orange Glow

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Freezing Burn

KIT IQOS ILUMA ONE Azure Blue + Silicon Sleeve Chartreuse

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Purple Refraction

KIT IQOS ILUMA ONE Sunset Red + Silicon Sleeve New Indigo

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Boiling Stream

KIT IQOS ILUMA ONE Moss Green + Silicon Sleeve Citron Yellow

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Pebble Grey
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Customize IQOS

How does it work?

Scegli il negozio

Select the nearest store to you to collect the product.

Check the partecipating IQOS store by clicking here.

Inserisci i tuoi dati

Enter your personal data and receive within 3 working hours the confirmation of the product availability in store

Ritira in negozio

Collect the product in store within 2 days and start your 14 days free trial.

Trova il negozio

Click & Lend

Find the nearest store to you

Scrivi i tuoi dati

Click & Lend

Insert your personal data for the collect in store

We are almost there! All you have to do is enter the contact details and send the request. We will reply to you on the availability of the product in the selected store, within 3 working hours.

Please note that the service is active for new users only. If you are already part of the IQOS world, find out about the offers dedicated to you.

Store selected:


Product selected:

The color of the device is for illustrative purposes only.

Important information

We remind you that if the request is close to 18:00, the confirmation could be postponed to 3 hours after the reopening of the shop. At the time of collect, the retail price of the store will be applied to the product.

Are you a new non-registered user on Without prejudice to the processing of personal data for marketing purposes based on legitimate interest, as better specified in the PMI Consumer Privacy Notice, would also like to grant PMI with my consent to:

You can change your mind and withdraw your consent, by entering your profile or contacting the Customer Care.

* Obbligatory fields

Richiesta inviata

Request sent

We are checking the availability of the selected product in the shop you have chosen. We will reply within 3 working hours through the methods you indicated.




Prenota e prova

Click & Lend

Book and collect your first device.
Try it for free for 14 days.

Do you need more information to buy your first device? Discover now

Sleek and smart.
- Induction technology SMARTCORE INDUCTION SYSTEM™
- No blade
- No cleaning
- Up to 20 consecutive uses on a single charge of the holder.

IQOS ILUMA ONE is designed to be used only with SMARTCORE STICKS™.

You can customize IQOS ILUMA ONE in a lot of ways with our accessories.

10€ discount with invitation code valid only for those who are not users of IQOS or Lil SOLID 2.0. Discover more on the dedicated page.

Click here for informations about the nature of product packaging and how to dispose of it.


Already have a kit registred? Buy and collect 490 points in our Loyalty Program.


Free return within 30 days from delivery


Free shipping for all orders


Delivery in 3-5 working days


Payment with Credit Cards, PayPal or at delivery


Delivery is subject to verification of the age of the recipient. The courier will not deliver the product to minors.

IQOS ILUMA ONE offers 20 consecutive uses, compact bladeless design for a cleaner, more reliable tobacco experience.

20 consecutive uses.

20 consecutive uses and bladeless design for effortless tobacco enjoyment.


Pocket-sized and practical.

Equipped with SMARTCORE INDUCTION SYSTEM™, IQOS ILUMA ONE has bladeless design for a cleaner and offers a more reliable tobacco experience.*

*Compared with previous IQOS models.

Un dispositivo IQOS ILUMA ONE Un dispositivo IQOS ILUMA ONE Un dispositivo IQOS ILUMA ONE

Sleek and smart.

Choose from five stand-out colours for your IQOS ILUMA ONE. Customize with a choice of accessories in a range of textures and colours.

An IQOS ILUMA ONETM devices in different colours. An IQOS ILUMA ONETM devices in different colours. An IQOS ILUMA ONETM devices in different colours.
An illustration of an IQOS ILUMA ONE device.


Packed with the same SMARTCORE INDUCTION SYSTEM™ technology as its IQOS ILUMA series counterparts, IQOS ILUMA ONE delivers a clean and enhanced, next level tobacco experience.


SMARTCORE STICKS™ are designed only for IQOS ILUMA. They contain a new stainless steel coated metal heating element that heats the tobacco from the inside.

  • Power Adaptor
  • Charging Cable
An illustration showing an IQOS ILUMA ONE.
An illustration showing an IQOS ILUMA Pocket Charger.
An illustration showing an AC Power Adaptor.
  • Free return within 30 days from delivery
  • Free shipping for all orders
  • Delivery in 3-5 working days

Hard to choose?

Compare the devices from IQOS ILUMA range to discover which one is right for you.

An IQOS ILUMA ONE device in a person's hand.

Your style.

Personalize your IQOS ILUMA ONE with our selection of accessories.

Discover accessories

Featured news


September IQOS: if you use blade device discover the promo for IQOS ILUMA

04/09/2023. Not yet switched to IQOS ILUMA? Discover the initiative dedicated to those who already use devices with blade or pin. It continues accessories promo: if you buy two accessories IQOS ILUMA, the third is free. Discover also Lil SOLID 2.0 at a single price: by purchasing the device you will receive a Styler Deco for free. It continues the initiative dedicated to IQOS ILUMA ONE. Read more.


A new IQOS Boutique opens in Venice

21/12/2022. IQOS inaugurate its new Boutique in Venice: with unique features, such as the city that hosts it. Ready to welcome IQOS Users Community and adult smoker searching for a viable alternative to cigarettes, read more about the new IQOS Boutique.


Where to find the SMARTCORE STICKS™ for IQOS ILUMA

05/12/2022. Search your nearest tobacco store where to findSMARTCORE STICKS™ for IQOS ILUMA. You will also be able to check product availability.


The winter 2022 customizations of the new IQOS ILUMA line

02/12/2022. Many ways to make your IQOS ILUMA device unique: let's discover together the different configurations designed for the winter season.


​​What are the differences between the IQOS ILUMA and IQOS 3 DUO models?

22/11/2022. What distinguishes IQOS ILUMA from IQOS 3 DUO? Let's compare the two models and explore the new superior user experience of the IQOS ILUMA line.


IQOS and electronic cigarette: a new world?

30/09/2019. Let's figure out together how two different technologies can satisfy a smokers’ common need: finding an alternative to cigarettes and traditional smoking without combustion, smoke, ash and smell.

Nature of product packaging and how to dispose of it


IQOS Device


This product is not risk free and provides nicotine, which is addictive. Only for use by adults who would otherwise continue to smoke or use other nicotine products.