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IQOS

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IQOS

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IQOS

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Do you still have doubts?
Let yourself be inspired

Choose the style that's right for you.
You can customize the colors and accessories as you like to get the combination that is closest to your tastes.

Custom Palette

Custom Palette selected by IQOS Community

Kit IQOS ILUMA PRIME Obsidian Black + Grounded ring set Sunset Red + Microfiber case Warm Yellow

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Windy Peach

Windy Peach

Kit IQOS ILUMA PRIME Bronze Taupe + Silicon Sleeve Bright Coral + Emanate Ring Set Copper ribbed

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Blue Rays

Blue Rays

Kit IQOS ILUMA PRIME Golden Khaki + Silicon Sleeve Lake Blue + Grounded ring set Azure Blue + Leather-like Wrap Teal Green

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Shadow Green

Shadow Green

Kit IQOS ILUMA PRIME Jade Green + Silicon Sleeve Citron Yellow + Energized Ring set Peridot

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Foliage Brown

Foliage Brown

Kit IQOS ILUMA Pebble Beige + Exhilarate Ring Set + Door Cover Alluminium Pebble Beige

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Green Pine

Green Pine

Kit IQOS ILUMA Moss Green + Exhilarate Ring Set + Door Cover Iridescent Amber Green

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Ice Shards

Ice Shards

Kit IQOS ILUMA Pebble Beige + Emanate Ring Set + Door Cover Metallic Azure Blue + Silicon sleeve New Indigo

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Velcro Red

Velcro Red

Kit IQOS ILUMA Sunset Red + Exhilarate Ring Set + Door Cover Neon + Silicon sleeve Claret Red

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Winter Frost

Winter Frost

Kit IQOS ILUMA Azure Blue + Exhilarate Ring Set + Door Cover Metallic + Silicon sleeve New Indingo

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White Strain

White Strain

Kit IQOS ILUMA Pebble Grey + Exhilarate Ring Set + Door Cover Metallic Pebble Grey

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Marine Black

Marine Black

Kit IQOS ILUMA Pebble Grey + Iridescent Door Cover Purple Plume

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Frosting Ice

Frosting Ice

Kit IQOS ILUMA Azure Blue + Emanate Ring Set + Silicon sleeve New Indigo

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Custom Palette

Custom Palette

Kit IQOS ILUMA Pebble Grey + Grounded Ring set Vivid Mauve + Iridescent Door Cover Purple Plume + Silicon sleeve New Indingo

Customize Now

Sun Drift

Sun Drift

Kit IQOS ILUMA Sun Drift + Energizied Ring Set Peridot + Iridescent Door Cover Orange Glow

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Blu Blaze

Blu Blaze

Kit IQOS ILUMA Pebble Grey + Celebrate Ring Set Eletric Teal + Silicon Sleeve New Indigo

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Flower Glow

Flower Glow

IQOS ILUMA Moss Green + Metallic Door Cover Sunset Red + Grounded Ring Set Sunset Red

Customize Now

Yellow Filter

Yellow Filter

Kit IQOS ILUMA ONE Sunset Red + Fabric case Khaki

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Pinky Plush

Pinky Plush

Kit IQOS ILUMA ONE Sunset Red + Deco Patch Stardrift Galaxy Purple

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Ancient Wood

Ancient Wood

Kit IQOS ILUMA ONE Pebble Beige + Fabric case Khaki

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White Muffle

White Muffle

Kit IQOS ILUMA ONE Pebble Beige + Deco Patch Stardrift Galaxy Green

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Cozy Azure

Cozy Azure

Kit IQOS ILUMA ONE Pebble Beige + Silicon Sleeve New Indigo

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Sunny Sunset

Sunny Sunset

Kit IQOS ILUMA ONE Pebble Beige + Silicon Sleeve Claret Red

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Summer Bloom

Summer Bloom

Kit IQOS ILUMA ONE Sunset Red + Silicon Sleeve Chartreuse

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Indigo Mirror

Indigo Mirror

Kit IQOS ILUMA ONE Azure Blue + Silicon Sleeve Tinted Teal

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Golden Citrine

Golden Citrine

IQOS ILUMA ONE Moss Green + Silicon Sleeve Citron Yellow

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Timber Trends

Timber Trends

Kit IQOS ILUMA i PRIME Midnight Black + Exhilarate Ring Set Orange + Eco-leather cover Golden Khaki

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Cotton Bliss

Cotton Bliss

Kit IQOS ILUMA i PRIME Breeze Blue + Emanate Ring Set Copper + Fabric cover Bronze Taupe + Silicon sleeve Bright Coral

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Snowflake Fusion

Snowflake Fusion

Kit IQOS ILUMA i PRIME Breeze Blue + Exhilarate Ring Set Moss Green + Microfiber case Sage Green + Silicon sleeve Citron Yellow

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Red Petal

Red Petal

Kit IQOS ILUMA i PRIME Midnight Black + Exhilarate Ring Set Radiant Red + Microfiber case Pale Pink + Silicon sleeve Bright Coral

Customize Now

Cozy Purple

Cozy Purple

Kit IQOS ILUMA i PRIME Midnight Black + Emanate Ring Set Peridot + Silicon sleeve Citron Yellow

Customize Now

Holiday Hues

Holiday Hues

Kit IQOS ILUMA i PRIME Midnight Black + Exhilarate Ring Set Orange + Microfiber case Sage Green

Customize Now

Shop
Free Delivery Free Return

IQOS ILUMA i PRIME

€89.00
IQOS ILUMA i PRIME main
IQOS ILUMA i PRIME main
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Free Delivery Free Return

IQOS ILUMA i PRIME

Breeze Blue
€89.00
DK004146.03
FREE National Delivery, 1 to 2 days

Express delivery in 3 hours?
Check if your area is covered.Click here

Elegante, innovativo. Il primo dispositivo della nuova linea IQOS ILUMA i, che unisce nuove funzionalità avanzate all'affidabilità della tecnologia SMARTCORE INDUCTION SYSTEM™ per un'esperienza IQOS di utilizzo senza precedenti. Pieno controllo del tuo dispositivo con Touch Screen, maggiore flessibilità con Modalità Pausa*, fino a 3 utilizzi consecutivi con una sola ricarica** grazie alla funzionalità FlexBattery. L'adattatore di alimentazione non è incluso. ___

Services

Free return within 30 days from delivery
2 year warranty.
Payment with Credit Cards, PayPal or at delivery

*Except for products with personalized engraving.

Product features

  • Modalità Pausa scopri di più
  • Touch Screen
  • FlexBattery
  • Senza lamina, nessuna pulizia
  • IQOS ILUMA i PRIME è progettato per essere utilizzato unicamente con gli SMARTCORE STICKS™

You can customize IQOS ILUMA i PRIME with the widest range of accessories ever.

Customise IQOS
  • Delivery is subject to verification of the age of the recipient. The courier will not deliver the product to minors.
Breeze Blue

IQOS ILUMA i PRIME Breeze Blue

€89.00
  • Holder IQOS ILUMA i PRIME
  • Pocket Charger IQOS ILUMA i PRIME
  • Charging Cable (Power adapter not included)

Per maggiori informazioni, visita la pagina Informazioni importanti

We accept:

IQOS IQOS

You can pay with more than
8 different payment methods

The service covers 6 Italian cities for a total of about 120 postal codes. Let's find out together where: Rome, Milan, Bologna, Naples, Bari, Catania.

The cost of the service is €5, free if it is your first device. For more information on the service click here.

Discover all the exclusive services buying online.

You have 30 days from the delivery of your order to exercise your right of free return

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pay in 30 days with Klarna Pay Later.
Additional information

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Always with you!
Our online boutique is always open, day and night.

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Many secure payment methods.
Secure payments and installments for you.
Discover how you can pay

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Many offers for you.
Follow us to stay updated on current initiatives.

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Discover the express delivery.
If you're in a hurry, at your home in 3 hours.
Discover the covered cities

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Make it unique.
Online only, you can personalize your device with your name.

Engrave and buy
  • Pause Mode

    Pause your experience for up to 8 minutes and resume where you left off*.

  • Touch Screen

    Check device status and customise your experience with a simple touch.

  • FlexBattery

    Make the most of your Holder's battery with Eco Mode or Performance Mode. Prolong your holder battery lifespan by up to one year** or get up to 3 consecutive uses***.

* Only available in Performance Mode, during the first 3 minutes or 8 puffs of the experience. When pause is activated, Performance Mode gives you up to two consecutive experiences and pause is available only for one of the them.
** Only when fully used on Eco Mode throughout the lifespan of the holder and may vary depending on personal consumption.
*** Only available in Performance Mode when pause is not activated.

What is IQOS ILUMA i PRIME?

IQOS ILUMA i PRIME is the next generation of IQOS ILUMA heating devices. It is designed with a New Touch Screen to quickly get the information about your experience.
Stay informed at a glance with real-time updates on your pre-heating status, time left for your experience, and the number of available experiences. With IQOS ILUMA i PRIME device, you will also enjoy some advanced features, such as:
Pause Mode*: Pause your experience at any time, giving you the flexibility to manage your usage according to your schedule and preference.
Holder Battery Mode (FlexBattery): Adjust the battery mode of the Holder, with two modes: Perfomance (default) and Eco (to activate on IQOS App).
*Only available in Performance mode for one of two consecutive uses during the first 3 minutes or 8 shots from the start of the experience.

What is the difference between IQOS ILUMA PRIME i and IQOS ILUMA PRIME?

IQOS ILUMA PRIME and IQOS ILUMA i PRIME are smoke-free alternatives to cigarettes that use our bladeless SMARTCORE INDUCTION SYSTEM®. IQOS ILUMA i PRIME is the next generation of IQOS ILUMA heating devices.
Unlike IQOS ILUMA PRIME, IQOS ILUMA i PRIME is designed with the new Touch Screen to get the information about your experience. You can easily check the pre-heating status, the remaining time left for your experience, and number of available experiences. IQOS ILUMA i PRIME introduces a range of new advanced features designed to tailor your experience to your usage needs. These include:
Pause Mode: Pause your experience at any time, giving you the flexibility to manage your usage according to your schedule and preference.
Holder Battery Mode (FlexBattery): Adjust the battery mode of the Holder, with two modes: Perfomance (default) and Eco (to activate on IQOS App).

What are the new IQOS ILUMA i PRIME features?

As the next generation IQOS device, IQOS ILUMA i PRIME devices are equipped with the New Touch Screen so that you can quickly get see the information about your experience. You can easily check the pre-heating status, the remaining time left for your experience, and number of available experiences.
With IQOS ILUMA i PRIME device, you will also enjoy some advanced features, such as:
Pause mode: an advanced function of the IQOS ILUMA i PRIME devices that allows you to pause the experience for up to 8 minutes and resume it (only if the device is set to performance mode). Pause mode is available:

  • In Performance mode, during the first 3 minutes or 8 puffs of the experience;
  • For one of two consecutive uses in Performance mode (default setting)

If the experience is not reactivated within 8 minutes, the holder will switch off automatically and the experience will end.
FlexBattery: for adjusting the battery of the holder and allowing the battery of the holder to be used in two modes:

  • Performance mode (default): allows 2 consecutive uses with a Pause for one of them or up to 3 consecutive uses without a Pause*.
  • Eco mode** (to be activated via the IQOS App): allows 1 use without a Pause. With this mode you can optimise the duration of the holder.**

*After the second experience, the screen will show another available experience (horizontal LED in central position). When no other experience is available, the screen will show the number ‘0’.

**Eco mode, if set for the lifetime of the holder and according to individual use, may optimise battery life.

How does IQOS ILUMA PRIME i work?

IQOS ILUMA PRIME offers up to 20 uses per full charge, allowing for extended experience without interruptions. You can enjoy up to 3 consecutive uses with an experience lasting up to 6 minutes or 14 puffs.

How much does IQOS ILUMA PRIME i cost?

IQOS ILUMA i PRIME is available on iqos.com at a price of 89€, but please note that the price may be subject to change due to initiatives and promotions, so we suggest you check the final price in your shopping cart.

How long does IQOS ILUMA PRIME i last?

IQOS ILUMA i PRIME is designed to provide you with an experience lasting up to 6 minutes or 14 puffs depending on the usage pattern, including 20 seconds of preheating.

Can IQOS ILUMA PRIME i use HEETS?

IQOS ILUMA i devices are designed to be used only with SMARTCORE STICKS™.
There is no heating element to heat your HEETS™ stick with IQOS ILUMA i.
An IQOS ILUMA i device can only be activated by a SMARTCORE STICK™ so it will not start if anything other than a SMARTCORE STICK™ is inserted.
With the SMARTCORE INDUCTION SYSTEM™ technology, there is no blade in the Holder but instead a metal heating element is placed inside the SMARTCORE STICK™.

Discovery more

Is the custom engraving service available for IQOS ILUMA i PRIME?

Yes, custom engraving service for IQOS devices is available online at iqos.com for IQOS ILUMA, IQOS ILUMA i, IQOS ILUMA i PRIME and IQOS ILUMA i ONE models (excluding limited editions).
Through this service you will then be able to personalize your device with the latest laser Engraving technologies through a special machine that will make the IQOS ILUMA device unique.
A maximum of 7 characters can be engraved, your choice of: letters, numbers, punctuation. Custom engraving on separately purchased accessories, however, will not be possible.
The service is free of charge in case of the first IQOS device, for those who already own a tobacco heater from IQOS the service costs 5€.
Orders containing a device customized by engraving may require longer shipping times aimed at the proper implementation of the engraving requested by the customer.
In addition, for orders of personalized devices with engraving, it’s not possible to choose express shipping or COD (cash on delivery) / COD payment method.
Once the custom engraving service has been used, the device cannot be exchanged, returned, or refunded unless it has conformity defects.
Once the personalized engraving service has been used, the device cannot be exchanged, returned or refunded unless it has conformity defects.
This aspect underscores the importance of checking all the options chosen before confirming the order, ensuring that the customization is the one requested.

Learn more

Hard to choose?

Compare the devices from IQOS ILUMA range to discover which one is right for you.

IQOS ILUMA i
New

IQOS ILUMA i

Iconic, advanced.

IQOS ILUMA i PRIME

IQOS ILUMA i PRIME

Elegant, innovative.

IQOS ILUMA

IQOS ILUMA

Iconic design. Enhanced.

IQOS ILUMA ONE

IQOS ILUMA ONE

Sleek and smart.

Compare devices

Download the IQOS app to customize your experience.

Download now

Featured news

Explore all articles

Blog

November: discover the new IQOS ILUMA i x Seletti Limited Edition

06/11/2025. The new limited edition has finally arrived: discover IQOS ILUMA i x Seletti Limited Edition. Curious? Read on to find out more.

Blog

Be amazed by IQOS ILUMA i x Seletti Limited Edition

27/10/2025. The new IQOS ILUMA i x Seletti Limited Edition is finally here. The new collection was previewed during ‘Sensorium Worlds’. From today, 27 October 2025, IQOS ILUMA i x Seletti Limited Edition is available on iqos.com and in IQOS stores.

Blog

Stick LEVIA™: double favour. With a click.

09/10/2025. Discover the LEVIA™ nicotine-free aromatic sticks with fresh and fruity aroma, designed for exclusive use with the IQOS ILUMA i and IQOS ILUMA line of devices. Added to the already available variants is the LEVIA PEARL line: sticks with capsule in the filter, in BERRY PEARL and SUMMER PEARL variants.

Blog

IQOS and Seletti: a fusion of innovation and creativity

24/09/2025. What happens when the creative energy of Seletti meets the innovative spirit of IQOS? Relive the collaboration between IQOS and Seletti that began at Milan Design Week 2025. And don't miss Sensorium Worlds, the incredible event by IQOS and Seletti coming in the next few weeks.

Blog

IQOS and electronic cigarette: the world of smoke-free alternatives

31/01/2025. Let's figure out together how two different technologies can satisfy a smokers’ common need: finding an alternative to cigarettes and traditional smoking without combustion, smoke, ash and smell.

Explore all articles

Free Express Delivery if it's your first device.

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Remember that you will be able to receive your order in 3 hours only if you place it during the time slot 9.00-17.30 from Monday to Friday and only if you make the payment with Klarna, credit/debit card or Paypal. The cost of the service is €5, free if it's your first device
Service not available for personalized (engraved) products
For more information on the service click here.
*Except for products with personalized engraving.

In August the service may not always be active in all cities. Find out which ones

This product is not risk free and provides nicotine, which is addictive. Only for use by adults who would otherwise continue to smoke or use other nicotine products.

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This product is not risk free and provides nicotine, which is addictive. Only for use by adults.

This product is not risk free and provides nicotine, which is addictive. Only for use by adults who would otherwise continue to smoke or use other nicotine products.