Stellar blue IQOS 3 DUO holder and charger in businessman's hand with HEETS stick inserted

The science and vision behind IQOS.

IQOS is the combination of science, technology and vision.

IQOS DUO holder heats up to 350°C

Why heating instead of burning.

Technology – the world revolves around it. Over the years, it has radically changed our lives for the better. The way we work, the way we communicate, the way we travel. By combining science and technology is how we developed a better alternative to continued smoking.

IQOS is changing for the better the way adult smokers, who would otherwise continue to smoke, can enjoy tobacco.

IQOS HeatControl Technology prevents tobacco from burning, which means it can release tobacco taste without burning it.

IQOS DUO holder heats up to 350°C

Heating technology.

When a cigarette is lit, the tobacco burns at temperatures of around 800°C.

IQOS HeatControl™ Technology heats tobacco to a lower temperature (less than 350°C), ensuring that combustion does not occur. Because there is no combustion, IQOS does not produce smoke. It generates a tobacco vapour that brings you a high-quality tobacco taste experience.

Stellar blue and white IQOS 3 DUO holders

Switching to IQOS.

Our studies show that the satisfaction of those who switched completely to IQOS is comparable to that of those who continued to smoke cigarettes.* Discover more about our scientific assessment journey.

Woman's hand holding a brilliant gold IQOS 3 DUO holder and charger in a car
Brilliant gold IQOS 3 DUO with HEETS stick on top of charger

Long term studies.

Once IQOS is available in the market, the research moves from being conducted in a pre-market setting to a real-world post-market setting. There, we look at how the product is being used and by whom in order to complement our pre-market findings and to do our best to identify and prevent use or uptake by unintended audiences.

This product is not risk free and provides nicotine, which is addictive. Only for use by adults who would otherwise continue to smoke or use other nicotine products.
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We Care

This website contains information about our smoke-free products and we need your age to make sure that you are an adult in Italy who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults. Please visit the Important Information page of this website for further risk information.