Please enter your date of birth to confirm you are an adult user of nicotine or tobacco products

Confirm

Sorry,
this website is intended only for users of nicotine or tobacco products who are over 18.

We Care

This website contains information about our smoke-free products and we need your age to make sure that you are an adult in Italy who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults. Please visit the Important Information page of this website for further risk information.

The next level is coming. Preorder the new IQOS ILUMA.

Choose your favorite kit

Promo IQOS

lil SOLID 2.0

IQOS

3 DUO

IQOS

Multi

IQOS

2.4 Plus

Promo IQOS

lil SOLID 2.0

IQOS

3 DUO

IQOS

Multi

IQOS

2.4 Plus

IQOS 3 DUO LIMITED EDITION

What is the promo dedicated for you?

Insert your email or your phone number, used on
registration process, to check if you are on selected clients.

Privacy policy available here.

Skip and go to catalog

Here is the best promo for you!

You are a long-time customer, so you can customize
your IQOS 3 DUO kit with a discount of 10 €.

IQOS
Get this promo

See other promotions

Make your
IQOS unique

Personalize your IQOS device at a special price.
Or take advantage of many other promotions for your favorite Kit.

Discover the promo for you

Choose and Customize your Kit

Make your
IQOS unique

Personalize your IQOS device at a special price.
Or take advantage of many other promotions for your favorite Kit.

Discover the promo for you

Choose and Customize your Kit

Customize your IQOS

Select the model and start creating your IQOS

ILUMA

Customize & Preorder

ILUMA

Customize & Preorder

IQOS 3DUO

Customize now

LIL

Customize now

How does it work?

Find out how easy it is to customize your IQOS

ILUMA

Choose

Select the IQOS model
you want to customize.

ILUMA

Customize

Make the device unique with
your favorite accessories.

ILUMA

Buy

Add to cart and finalize
the order.

The result?
A device completely yours.
Just like you wanted it.

Start now

Refined and elegant.

In anodized aluminum. Our most advanced device ever.

Customize & Preorder

Superior taste experience.

The SMARTCORE INDUCTION SYSTEMTM and SMARTCORE STICKSTM combine innovative technology, true tobacco taste and cigarette-like satisfaction * and have been designed to deliver a superior taste experience. IQOS ILUMA has been designed to be used exclusively with SMARTCORE STICKSTM SMARTCORE STICKSTMs are not compatible with IQOS 3 DUO or previous models.

* Based on studies conducted in Italy and Japan on a total of 714 IQOS users, Nov 2020-Mar 2021.

Customize & Preorder

Superior reliability.

With IQOS ILUMA, tobacco is heated from the inside instead of being burned, so as to offer the true taste of tobacco. However, unlike the IQOS models with foil, the IQOS ILUMA SMARTCORE INDUCTION SYSTEMTM heats the tobacco by induction thanks to a heating element inside the SMARTCORE STICKSTM. IQOS ILUMA therefore does not have a foil inside the device and is more reliable when compared with previous IQOS models*.

* Based on verification tests, March 2021.

Customize & Preorder

Refined and elegant.

In anodized aluminum. Our most advanced device ever.

Customize & Preorder

Superior taste experience.

The SMARTCORE INDUCTION SYSTEMTM and SMARTCORE STICKSTM combine innovative technology, true tobacco taste and cigarette-like satisfaction * and have been designed to deliver a superior taste experience. IQOS ILUMA has been designed to be used exclusively with SMARTCORE STICKSTM SMARTCORE STICKSTMs are not compatible with IQOS 3 DUO or previous models.

* Based on studies conducted in Italy and Japan on a total of 714 IQOS users, Nov 2020-Mar 2021.

Customize & Preorder

Superior reliability.

With IQOS ILUMA, tobacco is heated from the inside instead of being burned, so as to offer the true taste of tobacco. However, unlike the IQOS models with foil, the IQOS ILUMA SMARTCORE INDUCTION SYSTEMTM heats the tobacco by induction thanks to a heating element inside the SMARTCORE STICKSTM. IQOS ILUMA therefore does not have a foil inside the device and is more reliable when compared with previous IQOS models*.

* Based on verification tests, March 2021.

Customize & Preorder

Refined and elegant.
Superior taste experience.
Superior reliability.

Do you still have doubts?
Let yourself be inspired

Choose the style that's right for you.
You can customize the colors and accessories as you like to get the combination that is closest to your tastes.

IQOS

Alien Veins

KIT IQOS ILUMA PRIME Bronze Taupe + Celebrate Ring Set Electric Teal + Cover Leather-like Wrap Teal Green

Preorder Now

IQOS

Rushing Waterfall

KIT IQOS ILUMA Azure Blue + Grounded Ring Set Sunset Red + Silicon Sleeve New Indigo + Door cover Iridescent Purple Plume

Preorder Now

IQOS

Bright Soul

KIT IQOS ILUMA PRIME Jade Green + Energized Ring Set Peridot + Cover Brushed Microfiber Wrap Warm Yellow

Preorder Now

IQOS

Shady Palms

KIT IQOS ILUMA Sunset Red + Sophisticated Ring Set Indigo Blue + Door cover Iridescent Orange Glow + Silicon Sleeve Claret Red

Preorder Now

ILUMA
ILUMA

Retrieve a previous configuration

If you've already found the perfect match, you don't need to start over. Enter the customization code you saved and resume from there.

Retrieve now
This product is not risk free and provides nicotine, which is addictive. Only for use by adults who would otherwise continue to smoke or use other nicotine products.