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March: discover IQOS ILUMA i Electric Purple and the latest news from the world of IQOS
02/03/2026. In March, IQOS is ready to surprise you with an exciting new product: IQOS ILUMA i Electric Purple is here. Discover all the news and updates from the world of IQOS. Curious?
Blog
Be amazed by IQOS ILUMA i x Seletti Limited Edition
27/10/2025. The new IQOS ILUMA i x Seletti Limited Edition is finally here. The new collection was previewed during ‘Sensorium Worlds’. From today, 27 October 2025, IQOS ILUMA i x Seletti Limited Edition is available on iqos.com and in IQOS stores.
Blog
Stick LEVIA™: double favour. With a click.
09/10/2025. Discover the LEVIA™ nicotine-free aromatic sticks with fresh and fruity aroma, designed for exclusive use with the IQOS ILUMA i and IQOS ILUMA line of devices. Added to the already available variants is the LEVIA PEARL line: sticks with capsule in the filter, in BERRY PEARL and SUMMER PEARL variants.
Blog
IQOS and Seletti: a fusion of innovation and creativity
24/09/2025. What happens when the creative energy of Seletti meets the innovative spirit of IQOS? Relive the collaboration between IQOS and Seletti that began at Milan Design Week 2025. And don't miss Sensorium Worlds, the incredible event by IQOS and Seletti coming in the next few weeks.
Blog
IQOS and electronic cigarette: the world of smoke-free alternatives
31/01/2025. Let's figure out together how two different technologies can satisfy a smokers’ common need: finding an alternative to cigarettes and traditional smoking without combustion, smoke, ash and smell.
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